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How to attract top graduates on LinkedIn

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This presentation is from our recent Graduate Webcast which highlights:

- Tips to proactively source student talent

- How to engage students using LinkedIn's free and paid for tools

 - Best practice on building a strong employer brand to attract the next generation of professionals

Publié dans : Carrière, Business
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How to attract top graduates on LinkedIn

  1. 1. How to attract and engage top graduates on LinkedIn May 2013
  2. 2. Lauren Fogarty Brand & Media Solutions Consultant lfogarty@linkedin.com Charles Hardy Talent Solutions Consultant chardy@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. AGENDA Over the next 35 minutes (or so) we will look at the following:  Tips to proactively source student talent  How to engage students using LinkedIn's free and paid for tools  Best practice on building a strong employer brand to attract the next generation of professionals LinkedIn Confidential ©2013 All Rights Reserved
  4. 4. Students & Recent Graduates on LinkedIn 4
  5. 5. “35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study) The Fastest Growing & Most Highly Engaged Demographic on LinkedIn 30,000,000+ STUDENTS & RECENT GRADUATES Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment. Leading UK University LinkedIn Confidential ©2013 All Rights Reserved 5
  6. 6. LinkedIn sees the university recruiting space as a three-sided ecosystem. EmployersUniversities Students LinkedIn Confidential ©2013 All Rights Reserved 6
  7. 7. Student Behaviour on LinkedIn 7
  8. 8. The Next Generation “C” Meet Isabella Quick. Connected. Engaged. LinkedIn Confidential ©2013 All Rights Reserved 8 CONTENT
  9. 9. Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 9
  10. 10. Connects with peers, professors & mentors School Alumni Tool Groups LinkedIn Confidential ©2013 All Rights Reserved 10
  11. 11. LinkedIn Confidential ©2013 All Rights Reserved 11 Student Jobs Portal Doing her homework around Jobs and Companies View Jobs on Mobile Company Pages
  12. 12. Research Best Companies & Opportunities Connect Offline and online Engage with Alumni & Recruiters REPLY Student Recruiting = Social Recruiting Students are the most engaged member demographic LinkedIn Confidential ©2013 All Rights Reserved 12
  13. 13. How you can engage with Isabella on LinkedIn… 13
  14. 14. 1. Build a Brand: establish your presence 2. Engage the Right Student: targeted, relevant content 3. Leverage Latest Technology: enhance your brand and recruit more efficiently 3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella… LinkedIn Confidential ©2013 All Rights Reserved 14
  15. 15. 1. Build a Brand Showcase your culture on your career page and build in specific content targeted at students LinkedIn Confidential ©2013 All Rights Reserved 15
  16. 16. Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 LinkedIn Confidential ©2013 All Rights Reserved 16 2. Engage the Right Student Drive awareness via Jobs – auto-matching & active searches Student jobs are FREE
  17. 17. 2. Engage the Right Student Promote news, jobs & events to your target student audience LinkedIn Confidential ©2013 All Rights Reserved 17 Targeted InMails Status Updates You’re Invited! LinkedIn is coming to campus Thursday, March 20th Register Targeted Ads
  18. 18. 2. Engage the Right Student Build a talent pool in Groups Students are the most active group members PICTURE YOURSELF AT EDF Engineer at EDF Energy Isabella Thompson XYZ Co. – UK Engineering Careers LinkedIn Confidential ©2013 All Rights Reserved 18
  19. 19. 3. Leverage LinkedIn for efficient events Engaging students on campus is challenging Collecting details / paper resumes is cumbersome Increasing competition results in lost leads Poor visibility into event and pipeline activity (ROI) LinkedIn Confidential ©2013 All Rights Reserved 19
  20. 20. 3. Leverage LinkedIn for efficient events Introducing LinkedIn CheckIn. Connect your offline interactions with an online network Get a true picture of your events by capturing & managing student leads all in LinkedIn Recruiter. Simple. Mobile. Data-driven. LinkedIn Confidential ©2013 All Rights Reserved 20
  21. 21. Let’s CheckIn… 21
  22. 22. 1. Event form creation and management LinkedIn Confidential ©2013 All Rights Reserved 22
  23. 23. Event Creation Flow 6/14 23LinkedIn Confidential ©2013 All Rights Reserved
  24. 24. Event Creation Flow 7/14 24LinkedIn Confidential ©2013 All Rights Reserved
  25. 25. Define the event back-end details… 25LinkedIn Confidential ©2013 All Rights Reserved
  26. 26. 2. The Candidate Experience LinkedIn Confidential ©2013 All Rights Reserved 26
  27. 27. Student Flow 2/5 The data you submit here will be stored by Virgin and LinkedIn. 27LinkedIn Confidential ©2013 All Rights Reserved
  28. 28. Student Flow 4/5 28LinkedIn Confidential ©2013 All Rights Reserved
  29. 29. Student Flow 4/5 29LinkedIn Confidential ©2013 All Rights Reserved
  30. 30. Student Flow 4/5 LinkedIn Confidential ©2013 All Rights Reserved 30
  31. 31. 3. Track, Filter, Engage, Report LinkedIn Confidential ©2013 All Rights Reserved 31
  32. 32. Campus Recruiter Tools 1/5 32LinkedIn Confidential ©2013 All Rights Reserved
  33. 33. Campus Recruiter Tools 4/5 33LinkedIn Confidential ©2013 All Rights Reserved Email Twitter Phone
  34. 34. Are you ready to recruit the next generation? LinkedIn Confidential ©2013 All Rights Reserved 34
  35. 35.  Deliver a strong brand message direct to your target audience  Improve your efficiency at campus events using LinkedIn CheckIn Your 3 takeaways: LinkedIn Confidential ©2013 All Rights Reserved 35  Grow your talent pipeline – track and engage students/graduates as they progress in their career
  36. 36. LinkedIn Confidential ©2013 All Rights Reserved Thank you. 36 To test out the CheckIn registration experience go here: http://lnkd.in/checkindemo

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