1.
22
Vital
Ingredients
for THE
L I N K E D I N P O T I O N
THE LINKEDIN MINDSET
The LinkedIn Mindset sets us apart from other social networks.
Personal Networks are about ‘spending time’ with friends, sharing photos, receiving entertainment
updates whereas Professional Networks are about ‘investing time’, focusing on career, updates from
brands, content and current affairs that will help you be better at what you do.
33
Content is a key part of the potion and
drives 6x more engagement than job
related content.
CONTENT
44
KEY LINKEDIN PRODUCTS
LinkedIn
Today
A. COMPANY PAGES
(3 million) and brand
content creation (Company
Updates & Slideshare)
B. LINKEDIN
INFLUENCERS
(300+)
C. LINKEDIN TODAY
(2 Million+ Publishers)
D. LINKEDIN GROUPS
(2.1Million)
A. HIGHLY TARGETED
DISPLAY MEDIA
B. INMAIL
C. SPONSORED
UPDATES
D. API – INTEGRATED
SOLUTIONS
UPDATE
11
THE MISSION
LinkedIn is the largest professional network & our mission is to:
‘Connect the world’s professionals to make them more productive and successful’
Our policy is that our member’s always come first!
We understand our audience through the data they provide on their professional Identity, which
means we have razor sharp targeting capabilities. We also provide Insights to our members through
various content channels and give them access to this Everywhere (In Q3 2013 an average of 38% of
unique visiting members came through mobile apps).
emea.marketing.linkedin.com