1. Building Sourcing Capabilities
In-house with LinkedIn
1
Marcus Edeback
EMEA Manager Product Consulting
LinkedIn
Charles Hardy
Recruitment Product Consultant
LinkedIn

2. TALENT CONNECT 2012LinkedIn Confidential ©2013 All Rights Reserved 2
A traditional recruitment
experience….

3. Finding better ways for
direct sourcing
of passive candidates
3

4. TALENT CONNECT 2012
Critical success factors for your in-house sourcing
What you need to get right
4
The Right Team
The Right Direction
The Right Messaging
The Right Tools

5. TALENT CONNECT 2012
 Ensure executive endorsement
 Engage your Hiring Managers
 Communicate effectively to all levels
 Enable your employees as brand ambassadors
5
How can LinkedIn support?
Research & Data insights
Use intelligence to achieve influence and effectiveness
#1 – The Right Direction

6. TALENT CONNECT 2012 6
Leverage data and insights to drive buy-in
Establish proactive targets based on workforce forecasting

7. TALENT CONNECT 2012
Keyword, Title Other Filters
Kick off Call:
Job Opening for Project Manager with 6 Sigma
Banking / Finance industry, London
155
PROSPECTS
Gain insights into your Talent Pool

8. TALENT CONNECT 2012
 Empower your team to be proactive
 Develop / recruit the right skills
 Identify and use the right KPIs
 Motivate and reward
8
How can LinkedIn support?
Best practice, resources, education, review
#2 – The Right Team
Your hiring efficiency and effectiveness begin
with the in-house recruitment team
Who is the
Data
Insights
expert in
your team?

9. TALENT CONNECT 2012
#3 – The Right Messaging
Convincing your target audience that this is the right place
to be…
How can LinkedIn support?
Careers page, Follow updates, Data Insights

10. TALENT CONNECT 2012
Let’s Surface Your Biggest Recruiting Challenges
Hire
Engage
Brand
Source
#4 – The Right Tools
LinkedIn – source and engage top talent
 ATS cross-system
awareness
 Profile insights
 Talent Pipeline
 Followers / Updates
 Recruiter
 Jobs Network
 Targeted marketing
 Career Pages
 Profile Adverts
(WWU)

11. Data
11
Data
insight

12. Data Insight
drives
Hiring Effectiveness
12

13. TALENT CONNECT 2012
Con-X Consulting
Quarterly Business Review – end of Q3
13
• Engineering Consultancy
• 19,000 employees
• 8 recruiter licenses, 40 job slots
Con-X
Consulting

14. TALENT CONNECT 2012
Con-X Consulting data
(At the end of September)
14
Con-X
Consulting
12,196
employees on
LinkedIn
1,082,854 first
degree
connections
71,965 monthly
viewers of Con-
X profiles
9% of your
members
joined in 2012
1,993 people
visited your
Company page
in September
234 of your
employees are
interested in
judo
1,234 of people
Following Con-X
are reading Fifty
Shades of Grey
27 people who
visited your
employee profiles
have been on a
trip to Paris in the
past 6 months

15. TALENT CONNECT 2012
Hiring Effectiveness in Q3
How many hires through LinkedIn?
15
0000
100
200
300
400
500
600
700
Q3
512
80
48
512 new hires on LinkedIn
48 of these via LinkedIn Recruiter
80 of these via LinkedIn Jobs
Need to hire 15% more people
in Q4 than Q3
NO additional budget
Con-X
Consulting

16. TALENT CONNECT 2012
SpeedEfficiency Brand
What is the over-riding talent
acquisition driver for Q4?
16
Con-X
Consulting

17. TALENT CONNECT 2012
Hiring Efficiency
How can we optimise the current solution?
17
0000
100
200
300
400
500
600
700
Q3
512
80
48
LinkedIn Recruiter Efficiency
50%
LinkedIn Jobs Efficiency
60%
Con-X
Consulting

18. TALENT CONNECT 2012
How can we improve Recruiter
Efficiency?
18
• Explore usage with Recruiters
• Custom training
• Incentives
• License re-allocation
Con-X
Consulting

19. TALENT CONNECT 2012
How can we improve Jobs
Efficiency?
19
• Automate job posting
• Improve job post content
• Improve link to ATS
• Share jobs
Con-X
Consulting

20. At our next quarterly review…
Q1 2013
20

21. TALENT CONNECT 2012
0 00 00 00
100
200
300
400
500
600
700
Q3 Q4
Hiring Effectiveness in Q4
What were the results of the Efficiency drive?
21
Recruiter Efficiency
optimised to 90%
86 hires
Jobs Efficiency optimised
to 90%
120 hires
590
120
86
512
80
48
78
additional
hires
Con-X
Consulting

22. TALENT CONNECT 2012
Con-X Consulting Q1 objectives…
Q1 2013
 Increase in hiring numbers, up to 640
 Increase brand awareness
 With an INCREASE in budget
22
Con-X
Consulting

23. TALENT CONNECT 2012
SpeedEfficiency Brand
23
What is the over-riding talent
acquisition driver for Q1?
Con-X
Consulting

24. TALENT CONNECT 2012
How can we further improve Jobs
& Recruiter Effectiveness?
24
• Enhanced Careers Page
• Targeted brand marketing
• Drive increase in Followers
• Hiring Manager education
• Increased Recruiters
• Advanced training
• Expert certification
Con-X
Consulting

25. At our next quarterly review…
Q2 2013
25

26. TALENT CONNECT 2012
0 0 00 0 00 0 00
100
200
300
400
500
600
700
Q3 Q4 Q1
Hiring Effectiveness in Q1
How did investment in brand and education
impact Q1 hiring numbers?
26
Recruiter impact
129 hires
Jobs impact
156 hires590
120
86
79
additional
hires
640
129
156
Con-X
Consulting
512
80
48

27. So what’s next…?
27

28. TALENT CONNECT 2012
The 3 things you should do now…
Determine your drivers
28
Have the right people using
the right tools
Turn your data into insights
1
2
3

29. TALENT CONNECT 2012 29
Thank you.
LinkedIn Global Product Consulting