1.
Openness to buying an SD car
when they become available drops
off sharply among members over
27%
18-24
YEARS
36%
25-34
YEARS
25%
35-44
YEARS
22%
45-54
YEARS
16%
55-64
YEARS
10%
65+
YEARS
ARE MOST OPEN TO SD CARS
More than 4 in 10
members from
India and UAE are
open to buying an
SD car
UK sits at the
bottom, just
below USA and
Australia
37% 30% 30% 28% 26% 23% 22% 16% 16%
Half of all members that are open to
buying an SD car are also in market for
a VR headset in the next 12 months
GLOBAL
AVERAGE
These respondents are also slightly less
concerned with the rise of Artificial Intelligence
Global
Ave.32%28% VS
SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME
AVAILABLE?
28%
DON’T
KNOW
48%
NO
24%
YES
34+
DEVELOPING MARKETS
47%
44%
13%
ONE MORE THING...
2x
50%