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Tutti i segreti del Recruiting
con LinkedIn
Fabio Rezzoagli
Senior Enterprise Account Executive
frezzoagli@linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved
Agenda
 LinkedIn Today
 Build, Engage & Recruit:
A Corporate LinkedIn Strategy
Connect the world’s professionals
to make them more productive
and successful
Our mission
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn: a global pool of professionals
2M+
INDONESIA
2...
Mobile traffic
50%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 av...
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We con...
SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
commercia...
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIEN...
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
OR
Build Awareness
Engage
Leads
Sell HireHire
THE BEST RECRUITERS
SOCIAL MEDIA FUNNEL
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE REC...
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
ACCELERATE
FOLLOWER GROWTH
Reach out to potential
candidates and convert
them into followers
BUILD
TARGETED
CAMPAIGNS
300%...
LEVERAGE
YOUR EMPLOYEESBUILD
EMPLOYEE
PROFILE
ADS
of page views are
members looking at
members76%
Reach out to your
employ...
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors see
the content that is
relevant to them
≤ 40...
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Next Generation Linkedin Career Page
Impactful image
Com...
Targeted Career Pages to customize your
communication
(by Language/Geo/Function)
Australia Brazil
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
467M
Ensure you are
always top of mind
Relevant content
Encourages ...
21
467M+
(+2 every sec)
Company’s
reach
Sponsored Updates
reach the entire LinkedIn
network
LinkedIn Member Population
Com...
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through
rates for updates25%
the usual
content traffic3x
Reach a wider au...
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Foll...
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
PROACTIVELY SOURCE
CANDIDATES & CONSULTANTSRECRUIT
RECRUITER
Increased access to
the network
Reach out
using InMail
Workfl...
26
Global Talent Pipeline
Supervisor
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Supervisor can access all
Recruiter...
PROMOTE YOUR JOBS TO THE BEST
CANDIDATESRECRUIT
RELEVANT
JOB POSTS
Only the most suitable
candidates will see your jobs
Jo...
Followers
Time
BUILD, ENGAGE AND RECRUIT
FOR SUCCESS
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITER
CONT...
Thanks!
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I segreti del recruiting con LinkedIn

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Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli

Publié dans : Recrutement & RH

I segreti del recruiting con LinkedIn

  1. 1. Tutti i segreti del Recruiting con LinkedIn
  2. 2. Fabio Rezzoagli Senior Enterprise Account Executive frezzoagli@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. Agenda  LinkedIn Today  Build, Engage & Recruit: A Corporate LinkedIn Strategy
  4. 4. Connect the world’s professionals to make them more productive and successful Our mission
  5. 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn: a global pool of professionals 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 9M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 467M+ Members worldwide +2 New members per second 8M+ CHINA 45M+ Student & New Graduates
  6. 6. Mobile traffic 50% <2% mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
  7. 7. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  8. 8. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  9. 9. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  10. 10. are passive and not looking to move 80% 60% of them are open to opportunity!!
  11. 11. OR Build Awareness Engage Leads Sell HireHire THE BEST RECRUITERS SOCIAL MEDIA FUNNEL
  12. 12. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  13. 13. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  14. 14. ACCELERATE FOLLOWER GROWTH Reach out to potential candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  15. 15. LEVERAGE YOUR EMPLOYEESBUILD EMPLOYEE PROFILE ADS of page views are members looking at members76% Reach out to your employees network and convert them into followers
  16. 16. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  17. 17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  18. 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Next Generation Linkedin Career Page Impactful image Company Profile Troughout your Life Tab showcase your culture, identity, news, statistics and make your employees and partners ambassadors of your brand Make members meet your leaders and explain why and how working for your company can be a competitive advantage in their career. From the Discovery dropdown menù members can search for relevant info about their role/function in your company, or in different countries where you have a presence Highlight your employees/partners by what they are posting on Linkedin: news about you, your company culture and updates about your industry and business Where did your employees study? What causes your employees care about? Discover it by Linkedin Insights
  19. 19. Targeted Career Pages to customize your communication (by Language/Geo/Function) Australia Brazil
  20. 20. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 467M Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  21. 21. 21 467M+ (+2 every sec) Company’s reach Sponsored Updates reach the entire LinkedIn network LinkedIn Member Population Company Updates only reach your pool of followers ENGAGE SPONSORED UPDATES BUILD THE SAME RELATIONSHIP WITH MEMBERS OUTSIDE COMPANY REACH
  22. 22. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  23. 23. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business2.5x 95% Followers are 95% more likely to respond to an InMail of members are interested in job opportunities from companies they are following79%
  24. 24. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  25. 25. PROACTIVELY SOURCE CANDIDATES & CONSULTANTSRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 95% Followers are 78% more likely to respond to an InMail
  26. 26. 26 Global Talent Pipeline Supervisor Recruiter Recruiter Recruiter Recruiter Recruiter Supervisor can access all Recruiters activities Recruiters can collaborate globally DIRECT SOURCING PLATFORM MANAGE CENTRALLY & ACT LOCALLYRECRUIT RECRUITER
  27. 27. PROMOTE YOUR JOBS TO THE BEST CANDIDATESRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  28. 28. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  29. 29. Thanks!

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