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Webcast linked in per i professionisti e per le aziende

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Webcast presentato da Alberto Benigno il 16 febbraio 2016.
Come ottimizzare il proprio profilo, creare e gestire la propria company page e utilizzare le soluzioni LinkedIn per la talent acquisition e l'employer branding.

Publié dans : Recrutement & RH
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Webcast linked in per i professionisti e per le aziende

  1. 1. LinkedIn a 360°: tutti i segreti del social network per i professionisti e per le aziende 16 febbraio 2016
  2. 2. Alberto Benigno Enterprise Consultant – Talent Solutions abenigno@linkedin.com LinkedIn Confidential ©2016 All Rights Reserved
  3. 3. Agenda 1. Ottimizza il tuo profilo personale 2. Crea la tua pagina aziendale 3. Gestisci il tuo brand in rete 4. Le soluzioni LinkedIn: profilo gratuito, profilo Premium e soluzioni aziendali
  4. 4. LinkedIn: una rete professionale globale 400M+ Iscritti nel mondo Members worldwide 39M+ Studenti & neolaureati +2 Iscritti al secondo
  5. 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 1. Ottimizza il tuo profilo LinkedIn 1. Utilizza una foto professionale 2. Crea un url personalizzato 3. Definisci una tagline attraente e di impatto 4. Usa il Riepilogo per riassumere il valore aggiunto che puoi portare e i tuoi obiettivi professionali 5. Nella sezione Esperienza, descrivi il tuo ruolo attuale e quelli passati, dando enfasi ai risultati raggiunti 6. Aggiungi contenuti multimediali 7. Ora completa il tuo profilo: università frequentata, lingue parlate, competenze 8. Chiedi raccomandazioni a manager, clienti e colleghi 9. Se sei interessato ad altri mercati, aggiungi una versione in un’altra lingua 10.Ricorda le keywords!
  6. 6. 2. Crea la tua pagina aziendale  Crea la tua pagina aziendale  Pubblica contenuti aziendali (attenzione! Li vedranno solo i tuoi follower!)  Best Practice  Includi contenuti multimediali, link e call to action  Pubblica almeno due volte a settimana  Definisci un calendario editoriale, alternando: informazioni di mercato, contenuti sull’azienda, informazioni sui ruoli ricercati  Sii interattivo: rispondi ai commenti dei tuoi follower
  7. 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3. Gestisci il tuo Personal Brand  Sviluppa il tuo network, chiedendo contatti a colleghi, clienti, business partner, persone che incontri a eventi, fiere, meeting…  Utilizza i Gruppi per incontrare altre persone interessate alla tua area di attività  Utilizza la funzionalità Alumni per conoscere professionisti con il tuo stesso curriculum di studi  Segui le aziende che ti interessano per restare aggiornato sulle loro attività
  8. 8. 3. Gestisci il tuo Personal Brand  Personalizza sempre le tue richieste di connessione
  9. 9. 3. Gestisci il tuo Personal Brand  Condividi e crea contenuti professionali per posizionarti come un esperto della tua materia: puoi usare LinkedIn come un social network o come un blog!
  10. 10. 3. Gestisci il tuo Employer Brand  Pubblica regolarmente sulla Company Page: l’ideale è 20 volte a settimana!  La regola d’oro: pubblica con la frequenza consentita dal contenuto disponibile!
  11. 11. 3. Gestisci il tuo Employer Brand  Aggiungi sempre un link, un contenuto multimediale o una call to action
  12. 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 4. LinkedIn gratuito/Premium  Profilo base (gratuito): a disposizione dei professionisti  Personal branding  Crea il tuo profilo  Condividi contenuti e scrivi articoli  Networking  Crea connessioni nell’ambito della tua rete  Utilizza i Gruppi e gli Alumni
  13. 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 4. LinkedIn gratuito/Premium  LinkedIn Premium: funzionalità potenziate per il professionista e il job seeker  Networking potenziato  Invia InMail a persone esterne al tuo network  Potenti funzionalità analitiche  Chi ha visitato il tuo profilo  Come ti posizioni rispetto ad altre persone che hanno risposto a un’offerta di lavoro
  14. 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 4. LinkedIn per le aziende Career Page  Comunica il tuo employer brand ai tuoi target di riferimento Sponsored Updates  Raggiungi anche chi non è follower della tua pagina con i contenuti rilevanti per loro Job Slots  Pubblica le tue offerte nel corso di un anno e lascia che lavorino per te, raggiungendo in modo automatico i candidati in target per il ruolo LinkedIn Recruiter  Effettua ricerche su tutti i 400 + milioni di profili disponibili nel mondo
  15. 15. 4. LinkedIn per le aziende Sponsored Updates  Raggiungi anche chi non è follower della tua pagina con i contenuti rilevanti per loro
  16. 16. Job Slots  Pubblica le tue offerte nel corso di un anno e lascia che lavorino per te, raggiungendo in modo automatico i candidati in target per il ruolo 4. LinkedIn per le aziende
  17. 17. Domande?

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