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Conducting Employer ResearchStand out at career fairs and interviews.1. Be open to new opportunities on LinkedIn, you’ll see how you are personallyWhile you may have some idea of the company connected to people at that organization. Thenyou want to work for, there are lots of you can reach out for advice or to requestopportunities at organizations you’ve never informational interviews and referrals to openeven heard of. Keep an open mind as you positions. Not connected to anyone at yourconduct your research and remember that the target company? Join a university alumni,wider you expand your search, the more likely industry, or interest group.you are to find a great job. 4. Know before you go2. Just start searching It’s the night before a big career fair,LinkedIn’s Advanced Search is a powerful tool informational interview, or job interview andfor job seekers like you. Simply type in any you’re feeling really nervous. Calm those jitterskeyword -- “marketing,” “accounting,” “theater,” by using LinkedIn to research the person or“baseball,” “Seattle,” “India,” anything -- and people you’ll be meeting. You can discoveryou’ll see the LinkedIn profiles of people whose facts about someone’s education, workcareers include that keyword. This is a great experience, interests, group memberships, andway to explore potential career paths and to connections you might have in common. Thislearn about companies or job titles that might will make you feel more prepared and confidentbe a perfect fit for you. Save your searches to and provide you with some good conversationkeep a record of careers and people that starters.interest you. 5. Follow the buzz3. Put yourself in good Company (Pages) Want to keep up to the nanosecond with aAs you find employers you might want to work particular company’s news and image? Add thefor, check out their LinkedIn Company Pages. LinkedIn Company Buzz application and you’llEach page provides a wealth of information be able to view a constant feed of everythingabout an organization’s operations, employees, people are saying about that organization onlocations, available jobs, and more. Plus, when Twitter. This is an absolute must the nightyou visit any of the 150,000 Company Pages before a big job interview!