A short report on the Online Marketing Rockstars Event 2017 #OMR17.

1. Social Media Report - February 1, 2017 - March 6, 2017

2. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017CONTEXT
2
With retweets
Filters
OMR
Queries
February 1, 2017 - March 6, 2017
Period

3. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017CONTEXT
3
With retweets
Filters
OMR
Queries
February 1, 2017 - March 6, 2017
Period

4. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
LISTENING
4

5. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
LISTENING
OVERVIEW
5

6. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
6
Listening
Distribution per Day
How much was the brand/topic discussed during this period? On which platform? How has the volume evolved?
VOLUME OF POSTS
Based on the total amount of posts published during the selected period (3196 posts)
0
200
400
600
800
1000
1200
02/01 02/03 02/05 02/07 02/09 02/11 02/13 02/15 02/17 02/19 02/21 02/23 02/25 02/27 03/01 03/03 03/05
+204k %7.29m
Estimated Reach
+419k %99.6m
Impressions
+7.51k %3.2k
Volume

7. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
7
Listening
Which topics clustered the most posts during the time period? What are the key metrics associated to those clusters?
TOP 5 CLUSTERS
PlatformsSentimentEstimated ReachImpressionsVolumeCluster
Based on the total amount of posts published during the selected period (3196 posts)
15k197k7Marketing » Nachrichten » Podcasts,
Recommendation Ads und C
1237Content der nächsten Generation: Fünf
neue Startups mischen
1.76k2.34k11Linkfluence kooperiert mit Engagement-
Anbieter Spredfast
2k2.78k12'Online Marketing Rockstars' mit 25 000
Besuchern
3902.98k19Die Online-Marketing-Agentur netnomics
referiert in der OMR

8. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
8
Listening
Split by PlatformMost Recurring Keywords
Keywords and Platforms
How and where were the posts published? Who published those posts?
ATTRIBUTES OF POSTS
#MARKETING(365) #BUSINESS(141) #DIGITAL(130) #ONLINE(119)
@OMROCKSTARS(119) HAMBURG(304) #ONLINEMARKETING(284)
ONLINE MARKETING ROCKSTARS(133) #CONFERENCE(143) #OMR(308)
#ONLINEMARKETINGROCKSTARS(362) #STARTUPS(157) OMR(119)
#OMR2017(120) #ENTREPRENEUR(141) DEUTSCHLAND(126)
#OMR17(1901) #WELOVEHH(113) #STARTUP(127)
#HAMBURG(693)
Blog : 3.38% Dailymotion : 0% Youtube : 0.03%
Website : 8.08% Forum : 0.16% Twitter : 25.99%
Media : 3.91% Instagram : 30.84% Gplus : 0%
Facebook : 27.61% Comments : 0% Review : 0%
Sina Weibo : 0% Offline Press : 0%
Based on the total amount of posts published during the selected period (3196 posts) Based on the total amount of posts published during the selected period (3196 posts)

9. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
9
Listening
2108
55
40
28
22
Germany
United States of
America
Austria
United Kingdom
Spain
CountrySentiment
Sentiment, Language, Gender and Location
How and where were the posts published? Who published those posts?
ATTRIBUTES OF POSTS
French : 0.25% Spanish : 0.81% English : 36.12%
German : 56.55% Others : 6.27%
Female : 28.57% Male : 71.43%
Negative : 1.5% Neutral : 68.12% Mixed : 0.81% Positive : 29.57%
Based on 1064 posts
Based on the total amount of posts published during the selected period (3196 posts)
Based on the total amount of posts published during the selected period (3196 posts)
Based on 3196 posts
Language
Author's Gender

10. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
LISTENING
QUERY DETAILS
10

11. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
0
200
400
600
800
1000
1200
02/0102/0202/0302/0402/0502/0602/0702/0802/0902/1002/1102/1202/1302/1402/1502/1602/1702/1802/1902/2002/2102/2202/2302/2402/2502/2602/2702/2803/0103/0203/0303/0403/0503/06
OMR
11
Listening
Distribution of each Query over Time
Which query generated the most posts during the time period? What are the key metrics associated with those queries?
QUERY DETAILS
Based on the total amount of posts published during the selected period (3196 posts)

12. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
12
Listening
Overview
Which query generated the most posts during the time period? What are the key metrics associated with those queries?
QUERY DETAILS
Based on the total amount of posts published during the selected period (3196 posts)
PlatformsSentimentEstimated ReachImpressionsVolumeQuery
7.29m99.6m+7.51k %3.2kOMR

13. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
Blog : 3.38% Dailymotion : 0% Youtube : 0.03%
Website : 8.08% Forum : 0.16% Twitter : 25.99%
Media : 3.91% Instagram : 30.84% Gplus : 0%
Facebook : 27.61% Comments : 0% Review : 0%
Sina Weibo : 0% Offline Press : 0%
3.2k
Negative : 1.5% Neutral : 68.12% Mixed : 0.81% Positive : 29.57%
13
Listening
PlatformsDistribution over Time
OMR : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 1/2
Female : 28.57% Male : 71.43%
Based on 3196 posts
Sentiment
Based on 3196 posts
Based on 3196 posts
#ENTREPRENEUR(141) #STARTUP(127) OMR(119) #BUSINESS(141) #CONFERENCE(143)
HAMBURG(304) #HAMBURG(693) #MARKETING(365) #DIGITAL(130) #ONLINE(119)
#ONLINEMARKETINGROCKSTARS(362) #OMR17(1901) #STARTUPS(157)
#WELOVEHH(113) #OMR(308) #OMR2017(120) ONLINE MARKETING ROCKSTARS(133)
@OMROCKSTARS(119) #ONLINEMARKETING(284) DEUTSCHLAND(126)
Most Recurring Keywords
0
200
400
600
800
1000
1200
02/01 02/04 02/07 02/10 02/13 02/16 02/19 02/22 02/25 02/28 03/03 03/06
+7.51k %
Author's Gender
Based on 1064 posts (total: 3196 posts)

14. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
French : 0.25% Spanish : 0.81% English : 36.12%
German : 56.55% Others : 6.27%
14
Listening
LanguagesTop Countries
OMR : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 2/2
Based on 3196 posts (total: 3196 posts)
1002
139 78 61 52
Hamburg Berlin Munich Cologne Frankfurt am Main
Top Cities
Based on 3196 posts
Based on 3196 posts (total: 3196 posts)
2108
55
40
28
22
Germany
United States
of America
Austria
United
Kingdom
Spain

15. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
LISTENING
TOP POSTS
15

16. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
16
Impressions : 1.16m | Estimated Reach : 92.9k Permalink
RT @welt_hh: Philipp Westermeyer:
„Digitales Marketing ist überall auf dem
Vormarsch“ – Interview zu #OMR17:
https://t.co/0xlB55PqKp @welt
#WeltamSonntag https://t.co/Mh80ul6sXD
WELT 02/19/2017
@welt - 1.17m Followers
Impressions : 1.42m | Estimated Reach : 114k Permalink
RT @WIRED_Germany: "Less talking, more
doing!" @garyvee about trading attention
at #OMR17 https://t.co/lxecCjShum
Gary Vaynerchuk 03/03/2017
@garyvee - 1.42m Followers
Impressions : 1.17m | Estimated Reach : 93.5k Permalink
Online Marketing Rockstars: Fast in der
Champions League der Digitalszene
https://t.co/a3hj7suJx9
https://t.co/nkG5o5YpZ9
WELT 03/01/2017
@welt - 1.17m Followers
Top Tweets

17. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
17
Impressions : 11.1m | Estimated Reach : 780k Permalink
Am 3. März um 9:45 Uhr im Facebook Live-
Stream von den Online Marketing Rockstars
in Hamburg: Andrew Bosworth von
Facebook spricht darüber, wie sich
Unternehmen im Zeitalter des Smartphones
aufstellen müssen, um weiter erfolgreich zu
sein.
Facebook für Un... 03/01/2017
11.2m Subscribers
Impressions : 21.9m | Estimated Reach : 1.53m Permalink
Über 100 Speaker, 200 Aussteller und
25.000 Fachbesucher: Zum 7. Mal treffen
sich die Online Marketing Rockstars in
dieser Woche in Hamburg...
Google 03/03/2017
21.9m Subscribers
Impressions : 11.2m | Estimated Reach : 781k Permalink
Ein wunderbarer erster Tag bei den Online
Marketing Rockstars neigt sich dem Ende
zu. Wir freuen uns auf euren Besuch
morgen. Ein paar Impressionen.
Facebook für Un... 03/02/2017
11.2m Subscribers
Top Facebook Posts

18. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
18
Impressions : 180k | Estimated Reach : 27k Permalink
Endspurt bei den Online Marketing
Rockstars! Mehr zu Audi auf den #OMR17
erfahrt ihr in unseren Instagram Stories.
Foto: @stefanboesl
Audi Deutschlan... 03/03/2017
@audi_de - 180k Subscribers
Impressions : 180k | Estimated Reach : 27k Permalink
Endspurt bei den Online Marketing
Rockstars! Mehr zu Audi auf den #OMR17
erfahrt ihr in unseren Instagram Stories.
Foto: @stefanboesl
Audi Deutschlan... 03/03/2017
@audi_de - 180k Subscribers
Impressions : 180k | Estimated Reach : 27k Permalink
Endspurt bei den Online Marketing
Rockstars! Mehr zu Audi auf den #OMR17
erfahrt ihr in unseren Instagram Stories.
Foto: @stefanboesl
Audi Deutschlan... 03/03/2017
@audi_de - 180k Subscribers
Top Instagram Posts

19. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
19
Impressions : 47.4k | Estimated Reach : 2.37k Permalink
Es ist zu einem DER Termine in der Online-
Marketing-Branche geworden: Am 02. und
03. März 2017 trifft sich das Who is Who
der internationale...
checkdomain.de 02/13/2017
Impressions : 480k | Estimated Reach : 24k Permalink
Munich
Es ist wieder soweit. Am 18. Mai gehen die
Criteo Performance Marketing Awards, im
Herzen von München, in die dritte Runde.
Ausgezeichnet werden die kreativsten und
strategischsten Köpfe der Performance
Industrie.
Zurich
Die D:PULSE Conference holt die
internationalen ...
criteo.com 02/03/2017
Impressions : 228k | Estimated Reach : 11.4k Permalink
WIR MACHEN UNS AUF DEN WEG ZUM
OMR FESTIVAL UND WIR HABEN
Friekarten
Leckeren Kaffee
Experten, die wissen, wie man return on ad
spends maximiert!
Treffen Sie uns auf dem OMR Festival in
Hamburg und lernen Sie wie Sie Ihren
Return On Ad Spend (ROAS) verbessern
können!
Kommen ...
adroll.com 02/20/2017
Top Web Articles

20. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
LISTENING
TOP INFLUENCERS
20

21. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
21
Listening
Twitter Accounts
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryAuthor's GenderFollowersTweetsAccount
DEDE-40.4k15HORIZONT
@Horizont
DEDE-6.63k22OMRockstars
@OMRockstars
DEDE-37.3k23BASIC thinking
@basicthinking
DEDE-1.24k33pilot
@pilot_agentur
DEDEMale79041VICO
@vico_news

22. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
22
Listening
Facebook Pages
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryAuthor's GenderFansPostsAccount
DEDE-96.2k9HORIZONT
DEDE-6.98k12BASIC thinking
DEXX-8.6k15nextMedia.Hamburg
DEDE-48.6k34Online Marketing
Rockstars
DEXX-160k52Adobe Marketing Cloud

23. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
23
Listening
Instagram Accounts
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageAuthor's GenderFollowersPostsAccount
DE-3438Medienwirtschaft - HdM
@medienwirtschaft_hdm
EN-3.39k13OMR |
OnlineMarketingRockstars
@omrockstars
ENMale1.77k15Dennis Wartenberg
@wartenbergphotography
ENMale25832christianhaak
@christian_h_d_haak
EN-27271nma MediaMatch ??
@nma.mediamatch

24. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
24
Listening
Youtube Videos
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageVideosChannel
DE1turi2tv

25. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
25
Listening
Media Websites
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE107onlinemarketing.de
DEDE07absatzwirtschaft.de
ESES18marketingdirecto.com
DEDE29welt.de
DEDE1021horizont.net

26. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
26
Listening
Blogs
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE04netzpiloten.de
DEDE05basicthinking.de/blog
DEDE87turi2.de
DEDE216e-commerce-news.net
DEDE1044onlinemarketingrockstars.de

27. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
27
Listening
Forums
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
ENDE41xing.com
DEUS04fstopspot.com

28. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
28
Listening
Other Websites
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE05talentfrogs.de
DEDE105pressebox.de
DEDE15mittelstandcafe.de
DEDE105gruenderszene.de
ENGB05webhelper.biz

29. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
29
GLOSSARY
Glossary
Author’s Gender
Represents the gender of the author who published the post. If the data is not
available, it is automatically detected. Possible values: Female, Male.
Impressions
Global audience, maximum number of users that can see the post at the time of
publication.
Languages
The language of the post is automatically detected. Only the top 5 languages are
displayed in the chart.
Most Recurring Keywords
The list of the 20 most recurring keywords within the posts matching the query.
Platform
The platform displays the source of each post. Possible values are: Facebook,
Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum,
Reviews, Comment, Off-line press.
Estimated Reach
Estimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
Sentiment
Sentiment analysis consists in attributing a tonality to a post. This tonality
represents the overall sentiment expressed in the post and can have one of the
following values: positive, negative, mixed or neutral.
Top Cities
Represent the city where the post was published. Geolocation can be provided
from the original source or inferred automatically. The chart displays the top 5
cities.
Top Countries
Represent the country where the post was published. Geolocation can be
provided from the original source or inferred automatically based on the author
location. The chart displays the top 5 cities.
Volume
The volume is the number of posts.

30. Online Marketing Rockstars - OMR
February 1, 2017 - March 6, 2017
30
CONTACT
www.linkfluence.com
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