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A few months back I wrote a blog discussing the power of LinkedIn’s newly introduced publishing arm and what you stand to gain from publishing content on the platform.
The article was a great hit and well received, so I've decided to do a follow up on the original to share with you the top 6 things which helped me successfully publish on LinkedIn and get my articles:
- Featured on the homepage of LinkedIn four times
- Attract more than 128,000 blog views
- Receive over 1000 comments
- Shared more than 18,000 times
Once you learn these 6 key factors, you too can start posting more successful blogs in order to better engage with your target market and establish your thought leadership in front of staff, journalist, clients and even potential investors.
Read the article now: http://blog.linkfluencer.com/6-ways-to-create-a-killer-linkedin-blog/
Whether you are a newbie or have posted a few blogs already, these tips will make a profound impact on the way you post, publish and share your posts moving forward.
Enjoy the read and leave me a comment below the article
LINKEDIN TRAINING COMPANY
6 Ways To Create A Killer
Earlier this year, we wrote a blog discussing
the power of LinkedIn’s newly introduced
publishing arm and what business owners
stood to gain from publishing content. Since
then we’ve requests to do a follow up to the
article. If you weren’t able to read the
1st article, here’s a link: Click Here To Read
BECOME A PUBLISHER
Becoming a publisher on LinkedIn can be a powerful way to reach your target market and generate
new leads. The new platform promises to match the blog’s topic with users who share an interest in
that particular vertical.
It also gives you greater exposure to your current network given every blog you post is distributed to
their news feed and displayed with their notifications.
BUILD YOUR NETWORK
This is a great way for you to showcase your thought leadership on your chosen topic and add value
to those within your network.
If your contacts like the article and decide to share that on LinkedIn or Twitter, this will not only create
greater exposure but those who aren’t connected with you; may like your work that much that they
end up “following” you to receive future posts helping you create a following of fans for years to
BUT BE CAREFUL
Any content you publish on LinkedIn is going to be associated with your profile. So ensure that the
content you publish on LinkedIn is of the highest quality.
Don’t publish anything that could jeopardize or harm your reputation.
Plus the better the content and the more compelling your headline, LinkedIn may end up featuring
your article on the “Pulse” network or feature it on the home page giving you visibility to over 300
million members worldwide.
A few things to consider:
1. BEST DATES AND TIMES
Generally, Sunday, Monday and Tuesday morning between 8am-9am are good times to post. It’s
worth noting that these times are based on AEST, you may want to test out your own time zone to
see what works well for you.
2. IMPORTANCE OF QUALITY CONTENT
The better and more valuable your content the greater impact you will make on your existing and
3. PREVIEW YOUR CONTENT
Before publishing your post always make sure to preview your work. This will allow you to see
whether or not your text are aligned with any pictures or videos you have inserted, if headings are
properly spaced out, and if your article is properly laid out, etc.
4. INCLUDE VIDEOS AND IMAGES
Break up your text with images and videos so that people don’t get information overload when they
first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a
section of the blog. Most people will skim through your article, so this is a great way to provide quick
5. ASK QUESTIONS
Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity
that encourages participation. Simple questions like “do you agree?” or “how have you seen this
done?” are a call to action that can start the ball rolling.
6. CHECK THE ANALYTICS
LinkedIn gives you great analytics to show you the success of your articles. This gives you a great
opportunity to pay attention to which types of articles are getting the most views, comments, and
Is it a particular topic or subject matter that people are reading, or is it the way you write (such as a
“how to” style)?
DISCOVER THE 3 STEPS TO
Want to learn more about LinkedIn? Download our FREE digital guide
today and learn how you too can start using LinkedIn to generate a ton of
media exposure, secure joint venture partnerships and build hundreds of
new leads for your business. Over 14,000 businesses have now benefited
from this methodology. Access it Here!