Never underestimate the power of branding to create better value in your business, to inspire loyalty in current customers and consistently attract new ones.
As the market for everything from mobile phones to widgets becomes more and more competitive, creating a strong brand and brand story around your product or service is vital in today's business landscape.
2. About the book
Today more than ever we are surrounded As the market for everything from mobile
by brands of all sorts, yet most of us take phones to widgets becomes more and
them for granted. It’s not uncommon to find more competitive, creating a strong brand
business people with a great idea but no and brand story around your product
clear notion of what ‘branding’ is and how or service is vital in today’s business
a strong, well developed brand can help landscape. In this book I have harnessed
grow their great idea into the size and type my 25 years of experience in the design
of business they want. and branding industry to break down the
concept of branding into its most basic
Despite volumes written on branding and
forms and through the use of simple graphic
brand strategy there is still a gap in the
illustrations capture and share the essence
general understanding of what a brand is,
of branding with you.
what it means and how it can create real
value. This book evolved after identifying Never underestimate the power of branding
the need for a simple tool that will help to create better value in your business, to
close that gap. inspire loyalty in current customers and
consistently attract new ones. I hope this
little book helps you to better understand
branding and the potential of your own
brand to help your business be everything
you want it to be, and more.
3. A brand is like your personality, it’s the core of who you are
brand
11. Your message is the core of everything you do
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24. About the author
Sue Palmer is the founder and director of Sue is passionate about helping businesses
the boutique design and branding company, connect, bond and build lasting relationships
Liquid Creativity. Sue works as a branding with their customers through branding.
consultant and has extensive experience Her style as a consultant is practical,
working with teams and guiding them insightful and creative. She can be contacted
through the process of building an emotive by email at sue@liquidcreativity.com.au
and engaging brand.
25. Realise your vision through branding
Liquid Creativity 03 9329 3888
50 Cobden Street studio@liquidcreativity.com.au
North Melbourne www.liquidcreativity.com.au