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User Experience Design
Justin Lee
My career
graphic designer
web designer
flash deseloper=designer+developer
design researcher
user experience designer
innvocationeer=innovation+enginneer
What is Experience?
User Experience Design
User Experience Design
photo by manganite
photo by chrisdejabet
User Experience Design
photo by pleun
photo by phil dokas
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                                                       The Whole Experience




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Don’t ask what they need,
  ask what they remember.
What is Experience Design?
What is User Experience Design?
Don Norman on User Experience Design


                I invented the term because I thought
                human interface and usability were
                too narrow. I wanted to cover all
                aspects of the person’s experience
                with the system including industrial
                design, graphics, the interface, the
                physical interaction, and the manual.
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                                                       User Experience




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Jesse James Garrett, 2000
User Experience Design
User Experience Design
User Experience Design
User Experience Design
User Experience Design
User Experience Design
Logic+Emotion
We can not control user experience,
but we can influence it.
User Experience Design Process
Vision   Research   Design   Validate   Implement
Vision   Research   Design   Validate   Implement




          What is the goal?

         business objective
             & strategy
Vision   Research   Design   Validate   Implement




A game console for non gamers.
Vision   Research   Design   Validate   Implement




             Who are they?
Vision   Research   Design   Validate   Implement




What user want from your product?
Vision   Research   Design   Validate   Implement




User want to hire a product to do a job.
Vision   Research   Design   Validate   Implement




           What is the job?
Vision   Research   Design   Validate   Implement




What problem they want to solve in
which context?
Vision   Research   Design   Validate   Implement




If user don’t hire your product,
what they will hire?
Vision   Research   Design   Validate   Implement




                    XX
           What they care?
Vision   Research   Design     Validate   Implement




         don’t re-inventing the wheel
Vision   Research    Design        Validate   Implement




                preset functions
Vision   Research       Design       Validate   Implement




                                 action
           navigate



                    design pattern
Vision   Research    Design      Validate   Implement




         +                       +



             cross-pollination
Vision   Research    Design     Validate   Implement




             Find out the solutions
Vision   Research    Design       Validate   Implement




                not too much...
Vision   Research    Design      Validate   Implement




                    Pick ideas
Vision   Research      Design     Validate   Implement




                    prototyping
Vision   Research      Design     Validate   Implement




                    prototyping
Vision   Research      Design     Validate   Implement




                    prototyping
Vision   Research   Design   Validate   Implement




  Heuristic Evaluation
Vision     Research   Design    Validate   Implement




         Shigeru Miyamoto’s Wife-o-Meter
Vision   Research   Design              Implement
                             Validate
The Value of
      UX Design Process
It helps build products people want and need.
  It saves time and money.
User Experience Design
Educate your boss!
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                                We are all experience designer
empathy
Thank You!

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User Experience Design

  • 2. My career graphic designer web designer flash deseloper=designer+developer design researcher user experience designer innvocationeer=innovation+enginneer
  • 10. photo by phil dokas
  • 11. m ar ke tin g kn o w ch an ne l tri al& bu y pr od The Whole Experience uc t us cu e st om er se rv ice su pp or t
  • 12. Don’t ask what they need, ask what they remember.
  • 14. What is User Experience Design?
  • 15. Don Norman on User Experience Design I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.
  • 16. m ar ke tin g kn o w ch an ne l User Experience tri al& bu pr y od uc t cu st us om e er se rv ice su pp or t
  • 25. We can not control user experience, but we can influence it.
  • 27. Vision Research Design Validate Implement
  • 28. Vision Research Design Validate Implement What is the goal? business objective & strategy
  • 29. Vision Research Design Validate Implement A game console for non gamers.
  • 30. Vision Research Design Validate Implement Who are they?
  • 31. Vision Research Design Validate Implement What user want from your product?
  • 32. Vision Research Design Validate Implement User want to hire a product to do a job.
  • 33. Vision Research Design Validate Implement What is the job?
  • 34. Vision Research Design Validate Implement What problem they want to solve in which context?
  • 35. Vision Research Design Validate Implement If user don’t hire your product, what they will hire?
  • 36. Vision Research Design Validate Implement XX What they care?
  • 37. Vision Research Design Validate Implement don’t re-inventing the wheel
  • 38. Vision Research Design Validate Implement preset functions
  • 39. Vision Research Design Validate Implement action navigate design pattern
  • 40. Vision Research Design Validate Implement + + cross-pollination
  • 41. Vision Research Design Validate Implement Find out the solutions
  • 42. Vision Research Design Validate Implement not too much...
  • 43. Vision Research Design Validate Implement Pick ideas
  • 44. Vision Research Design Validate Implement prototyping
  • 45. Vision Research Design Validate Implement prototyping
  • 46. Vision Research Design Validate Implement prototyping
  • 47. Vision Research Design Validate Implement Heuristic Evaluation
  • 48. Vision Research Design Validate Implement Shigeru Miyamoto’s Wife-o-Meter
  • 49. Vision Research Design Implement Validate
  • 50. The Value of UX Design Process It helps build products people want and need. It saves time and money.
  • 53. m ar ke tin g ch an ne l pr od uc t cu sto m er se rv ice We are all experience designer