1.
Using Creative
Campaigns
to WIN in SEO
@LisaDMyers

2.
Award winning Creative AND technical SEO Agency.
10 Nationalities - 13 different languages - All under one roof

3.
FCUK
SEO

4.
Buying links in 2015 is very RISKY business!!

5.
Sure. It can still work.
You can get the rankings, the
traffic, the money..

6.
…but for how long??

7.
WHAT IS THE RISK OF YOUR
LINK DEVELOPMENT
STRATEGY?

8.
You PAY or I’m bloody well
going to no follow that link

9.
Attract rather than Sell
Create content that DESERVES links and
MARKET that content.

10.
MAKE GOOD
SHIT

11.
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X O X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott

12.
Think like a 50s Ad Age
and execute like a g

13.
Getting the BIG links

14.
Our Mission: Link Equity

15.
What we wanted to do
Target VERY high authority sites
+ pick up secondary links as a result
= Quality and volume

16.
CONCEPT

17.
RESULT

18.
Any BIG links?

19.
314
Linking Root Domains

20.
1.8 Million Views

21.
623,691 Views

22.
Social
Total 169,822, of which:
Facebook: 56,077
Tweets: 4,728
Google+: 1,384
Stumbles: 103,101
LinkedIn: 907
Pinterest: 3,625

23.
It’s not bragging if it’s true

24.
Expedia Nordics

25.
MISSION: Big Links + Country Specific
coverage

26.
Santa’s Hollywood Holiday

27.
45 LINKS

28.
Make it relevant and
make it GOOD

29.
What do you CARE about?

30.
Think BIG; what is the best link you can
think of?

31.
My Real London

32.
Links from some of the biggest
newspapers in Sweden, Denmark,
Finland and Norway.

33.
……..and Press Coverage in Finland

34.
Why didn’t you
just say so,
I love that shit!

35.
How?

36.
Luke:
LUKE: I CAN’T
B E L I E V E I T .
YODA: THAT IS
W H Y Y O U FA I L

37.
What’s the biggest difference between
Richard Branson and someone working in
Macdonals?

38.
What makes someone successful?
- IQ?
-Education? Upbringing? Support?
-Luck??

39.
100 people theory

40.
HOW YOU THINK

41.
I need a volunteer!

42.
It’s not who you are that holds you back, it’s
who you think you are.
– David Brinkley

43.
“ DO, OR DO
NOT, THERE IS
NO TRY. ”
- Yoda

44.
THANK YOU!
Lisa@vervesearch.com
@LisaDMyers