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Creative Campaigns to WIN in SEO - getting the big Links

My presentation from Friends of Search #FOS15 about using creative assets to generate the big links. Link development strategies for 2015.

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Creative Campaigns to WIN in SEO - getting the big Links

  1. 1. Using Creative Campaigns to WIN in SEO @LisaDMyers
  2. 2. Award winning Creative AND technical SEO Agency. 10 Nationalities - 13 different languages - All under one roof
  3. 3. FCUK SEO
  4. 4. Buying links in 2015 is very RISKY business!!
  5. 5. Sure. It can still work. You can get the rankings, the traffic, the money..
  6. 6. …but for how long??
  7. 7. WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
  8. 8. You PAY or I’m bloody well going to no follow that link
  9. 9. Attract rather than Sell Create content that DESERVES links and MARKET that content.
  10. 10. MAKE GOOD SHIT
  11. 11. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
  12. 12. Think like a 50s Ad Age and execute like a g
  13. 13. Getting the BIG links
  14. 14. Our Mission: Link Equity
  15. 15. What we wanted to do Target VERY high authority sites + pick up secondary links as a result = Quality and volume
  16. 16. CONCEPT
  17. 17. RESULT
  18. 18. Any BIG links?
  19. 19. 314 Linking Root Domains
  20. 20. 1.8 Million Views
  21. 21. 623,691 Views
  22. 22. Social Total 169,822, of which: Facebook: 56,077 Tweets: 4,728 Google+: 1,384 Stumbles: 103,101 LinkedIn: 907 Pinterest: 3,625
  23. 23. It’s not bragging if it’s true
  24. 24. Expedia Nordics
  25. 25. MISSION: Big Links + Country Specific coverage
  26. 26. Santa’s Hollywood Holiday
  27. 27. 45 LINKS
  28. 28. Make it relevant and make it GOOD
  29. 29. What do you CARE about?
  30. 30. Think BIG; what is the best link you can think of?
  31. 31. My Real London
  32. 32. Links from some of the biggest newspapers in Sweden, Denmark, Finland and Norway.
  33. 33. ……..and Press Coverage in Finland
  34. 34. Why didn’t you just say so, I love that shit!
  35. 35. How?
  36. 36. Luke: LUKE: I CAN’T B E L I E V E I T . YODA: THAT IS W H Y Y O U FA I L
  37. 37. What’s the biggest difference between Richard Branson and someone working in Macdonals?
  38. 38. What makes someone successful? - IQ? -Education? Upbringing? Support? -Luck??
  39. 39. 100 people theory
  40. 40. HOW YOU THINK
  41. 41. I need a volunteer!
  42. 42. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  43. 43. “ DO, OR DO NOT, THERE IS NO TRY. ” - Yoda
  44. 44. THANK YOU! Lisa@vervesearch.com @LisaDMyers

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