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A Usability Test Is Not a Focus Group 
Lisa Goldberg | Design for Action | October 14, 2014 
© COPYRIGHT 2014 SAPIENT CORP...
Research 101 
Key definitions 
Practical considerations for planning research 
When to fit research methods into the proje...
Key Definitions 
Formative/Summative 
Primary/Secondary 
Quantitative/Qualitative 
© COPYRIGHT 2014 SAPIENT CORPORATION 3
Questions to Ask During a Project 
Discover: What is the 
problem to solve? 
Design & Develop: 
How effectively are we sol...
Practical Considerations 
Target Audiences 
Timing, Scope & Resources 
Location 
Budget 
© COPYRIGHT 2014 SAPIENT CORPORAT...
Examples of Research Tools in a Project Timeline 
Discover 
What is the problem to 
solve? 
Secondary Research 
Survey 
Et...
Questions? 
Lisa Goldberg 
lgoldberg@sapient.com | @LisaGDC | linkedin.com/in/lisagoldberg 
Sapient Government Services 
s...
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A Usability Test Is Not A Focus Group

Lightning talk from the Design for Action conference on October 14, 2014. Covers fundamentals of user research and a high-level timeline for research plans.

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A Usability Test Is Not A Focus Group

  1. 1. A Usability Test Is Not a Focus Group Lisa Goldberg | Design for Action | October 14, 2014 © COPYRIGHT 2014 SAPIENT CORPORATION 1
  2. 2. Research 101 Key definitions Practical considerations for planning research When to fit research methods into the project timeline © COPYRIGHT 2014 SAPIENT CORPORATION 2
  3. 3. Key Definitions Formative/Summative Primary/Secondary Quantitative/Qualitative © COPYRIGHT 2014 SAPIENT CORPORATION 3
  4. 4. Questions to Ask During a Project Discover: What is the problem to solve? Design & Develop: How effectively are we solving the problem? Launch & Maintain: How can we improve our product? © COPYRIGHT 2014 SAPIENT CORPORATION 4
  5. 5. Practical Considerations Target Audiences Timing, Scope & Resources Location Budget © COPYRIGHT 2014 SAPIENT CORPORATION 5
  6. 6. Examples of Research Tools in a Project Timeline Discover What is the problem to solve? Secondary Research Survey Ethnography Analytics Competitive Analysis Focus Group Design & Develop How effectively are we solving the problem? Card Sort Usability Test A/B Test Launch & Maintain: How can we improve our product? Analytics Survey Usability Test Heuristic Review A/B Test Competitive Analysis © COPYRIGHT 2014 SAPIENT CORPORATION 6
  7. 7. Questions? Lisa Goldberg lgoldberg@sapient.com | @LisaGDC | linkedin.com/in/lisagoldberg Sapient Government Services sapient.com| @sapientgov © COPYRIGHT 2014 SAPIENT CORPORATION 7

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