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Online Social Networks
Introduction to #UOSM2012
Dave Millard
Thanassis Tiropanis
Franz Huber
Tom Brughmans
Lisa Harris
31st January 2014
Welcome 
• Intro to Curriculum Innovation (video, 3 mins)
• The module materials and wiki are available
here
• The module hashtag is #UOSM2012
Rationale
• “Traditionally academics view the world through the
eyepiece of a single discipline. But the real world is not
like that, it is by its very nature interdisciplinary and
can only be deeply understood when viewed from
multiple perspectives. ” Mark
Cranshaw, Understanding Modern China
• University policy is directing us towards
multidisciplinary research that:
1) feeds directly into teaching and
2) encourages student participation at all levels
“Life-wide” and “life-long” learning
New CIP Modules:
linking research and teaching
Module features
• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)
• Introductory lecture by all tutors based around the hit
film “catfish” then one week each
• Students work in groups to produce sample exam
answers with tutor feedback (exam represents 60% of
module marks)
• Video production class in specialist lab facility
@Avenue Campus on 14th March
• Students in mixed disciplinary groups develop a video
portfolio on a “big question” supported with an
individual reflective account (40% of module marks)
Learning Outcomes
• Discuss online social networks in a holistic
manner, including the
technological, social, network science, web
science and organisational dimensions.
• Evaluate key technological and social
mechanisms of online social networking and
network structures
• Analyse the impact of online social networks
on life, society and business.
Batting order
Topics
Covered

Characteristics
of Networks

What are the
essential features
of a network?
Topics
Covered

Characteristics
of Networks
Practical Applications
of Networks

What are the
networks we can see
around us?
Introduction to online social networks #UOSM2012
Topics
Covered

Characteristics
of Networks
Practical Applications
of Networks
Network Analytics:
Power and Trust

How might we use
those networks?
Topics
Covered

Characteristics
of Networks
Practical Applications
of Networks
Network Analytics:
Power and Trust
Social Capital

What are the
expected social or
economic benefits?
Social capital

Burt (2005)
Topics
Covered

Business
and
Personal Branding

Characteristics
of Networks
Practical Applications
of Networks
Network Analytics:
Power and Trust
Social Capital

How should the
individual respond?
Social networks and employability
• Stand out from the crowd:
– Connect (LinkedIn, FB, Twitter)
– Collaborate (Skype, Dropbox, Google Drive)
– Create
(Wordpress, Soundcloud, Pinterest, YouTube/Vime
o)
– Curate (ScoopIt, Delicious, Slideshare)
Rationale
• Maintaining a personal brand through online and
offline networking is becoming a critical aspect of
career or business development
• It is essential that the information displayed online is
going to encourage rather than discourage potential
customers, collaborators etc.
• This session reviews our ongoing work at
Southampton into the impact of social networking
upon profile building and employability

@lisaharris #CIMbrandyou
Assessment

Type of assessment
(e.g coursework
,exam, presentation etc.)

Word length of
coursework

Percentage of the
overall assessment

Group coursework/video
and personal report

video: 10-12 minutes
max.
report: 500 words max.

40%

Exam

One hour

60%
Assessment
• Aim: to discuss a “big question” related to online
social networks as a group in a short video, as well as
write a short personal report reflecting on the group
work.
• The videos will be shown on 16/5 in an “Online Social
Networks Oscars” film festival, where they will be
evaluated by a panel, who will also ask questions to
each group about the video.
• The groups will be created in week 3 (14/2)

@lisaharris #CIMbrandyou
Assessment
• Select one question:
– Should employees be allowed to use social media in the
workplace?
– Is Facebook evil?
– Is privacy dead?
– Has social media revolutionised revolution?
– Who cares that you are six steps removed from Barack
Obama?
– Does marketing via social media always backfire?
– Do social media facilitate heterophily?
– Did KONY2012 work?
– Is online social networking changing the way we think?
– Do MOOCs spell the end of traditional education?
Assessment
• Before the Easter break you will have discussed the
selected question in your group and prepared a
script or battleplan for the video.
• In week 7 (14/3) you will receive an introduction to
filming and editing (by members of SusuTV) using the
University’s editing suite.
• We suggest you to start producing the video after the
Easter break. The labs in weeks 8 to 10 are a followup on your group progress with this assignment. The
lab in week 8 will focus on checking the structure
and argumentation of your video, in week 10 we will
revise the technical details of your video production.
Useful Links
• Curriculum Innovation website
• Centre for Innovation and Technologies in
Education (CITE)
• Student Digital Champions
• Digital Economy USRG
• Curriculum Innovation post on DE blog

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Introduction to online social networks #UOSM2012

  • 1. Online Social Networks Introduction to #UOSM2012 Dave Millard Thanassis Tiropanis Franz Huber Tom Brughmans Lisa Harris 31st January 2014
  • 2. Welcome  • Intro to Curriculum Innovation (video, 3 mins) • The module materials and wiki are available here • The module hashtag is #UOSM2012
  • 3. Rationale • “Traditionally academics view the world through the eyepiece of a single discipline. But the real world is not like that, it is by its very nature interdisciplinary and can only be deeply understood when viewed from multiple perspectives. ” Mark Cranshaw, Understanding Modern China • University policy is directing us towards multidisciplinary research that: 1) feeds directly into teaching and 2) encourages student participation at all levels
  • 5. New CIP Modules: linking research and teaching
  • 6. Module features • Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS) • Introductory lecture by all tutors based around the hit film “catfish” then one week each • Students work in groups to produce sample exam answers with tutor feedback (exam represents 60% of module marks) • Video production class in specialist lab facility @Avenue Campus on 14th March • Students in mixed disciplinary groups develop a video portfolio on a “big question” supported with an individual reflective account (40% of module marks)
  • 7. Learning Outcomes • Discuss online social networks in a holistic manner, including the technological, social, network science, web science and organisational dimensions. • Evaluate key technological and social mechanisms of online social networking and network structures • Analyse the impact of online social networks on life, society and business.
  • 9. Topics Covered Characteristics of Networks What are the essential features of a network?
  • 10. Topics Covered Characteristics of Networks Practical Applications of Networks What are the networks we can see around us?
  • 12. Topics Covered Characteristics of Networks Practical Applications of Networks Network Analytics: Power and Trust How might we use those networks?
  • 13. Topics Covered Characteristics of Networks Practical Applications of Networks Network Analytics: Power and Trust Social Capital What are the expected social or economic benefits?
  • 15. Topics Covered Business and Personal Branding Characteristics of Networks Practical Applications of Networks Network Analytics: Power and Trust Social Capital How should the individual respond?
  • 16. Social networks and employability • Stand out from the crowd: – Connect (LinkedIn, FB, Twitter) – Collaborate (Skype, Dropbox, Google Drive) – Create (Wordpress, Soundcloud, Pinterest, YouTube/Vime o) – Curate (ScoopIt, Delicious, Slideshare)
  • 17. Rationale • Maintaining a personal brand through online and offline networking is becoming a critical aspect of career or business development • It is essential that the information displayed online is going to encourage rather than discourage potential customers, collaborators etc. • This session reviews our ongoing work at Southampton into the impact of social networking upon profile building and employability @lisaharris #CIMbrandyou
  • 18. Assessment Type of assessment (e.g coursework ,exam, presentation etc.) Word length of coursework Percentage of the overall assessment Group coursework/video and personal report video: 10-12 minutes max. report: 500 words max. 40% Exam One hour 60%
  • 19. Assessment • Aim: to discuss a “big question” related to online social networks as a group in a short video, as well as write a short personal report reflecting on the group work. • The videos will be shown on 16/5 in an “Online Social Networks Oscars” film festival, where they will be evaluated by a panel, who will also ask questions to each group about the video. • The groups will be created in week 3 (14/2) @lisaharris #CIMbrandyou
  • 20. Assessment • Select one question: – Should employees be allowed to use social media in the workplace? – Is Facebook evil? – Is privacy dead? – Has social media revolutionised revolution? – Who cares that you are six steps removed from Barack Obama? – Does marketing via social media always backfire? – Do social media facilitate heterophily? – Did KONY2012 work? – Is online social networking changing the way we think? – Do MOOCs spell the end of traditional education?
  • 21. Assessment • Before the Easter break you will have discussed the selected question in your group and prepared a script or battleplan for the video. • In week 7 (14/3) you will receive an introduction to filming and editing (by members of SusuTV) using the University’s editing suite. • We suggest you to start producing the video after the Easter break. The labs in weeks 8 to 10 are a followup on your group progress with this assignment. The lab in week 8 will focus on checking the structure and argumentation of your video, in week 10 we will revise the technical details of your video production.
  • 22. Useful Links • Curriculum Innovation website • Centre for Innovation and Technologies in Education (CITE) • Student Digital Champions • Digital Economy USRG • Curriculum Innovation post on DE blog