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From keywords to trends and topics.
Through a detailed keyword research you discover which terms and key phrases to target with SEO. You also learn more about your customers and their specific topics of interest.
Explore, Discover, Optimize!
FROM KEYWORDS TO TRENDS AND
THROUGH A DETAILED KEYWORD RESEARCH
YOU DISCOVER WHICH TERMS AND KEY-PHRASES
TO TARGET WITH SEO. YOU ALSO
LEARN MORE ABOUT YOUR CUSTOMERS AND
THEIR SPECIFIC TOPICS OF INTEREST.
Search Engine Optimisation (SEO) is a process involved into!
the creation and modification of a website. Its primary goal is!
to make websites easier for search engines to crawl, index!
and serve content in Search Engine Result Pages (SERPs).!
Subsequently, SEO best practices improve content which enhances!
additionally the user experience.!
To accomplish this, we need to abide by a certain string!
of rules identified by search engines. In order to do that, it is!
essential to interpret and implement The SEO Loop philosophy.!
THE SEO LOOP
Before going into any kind of SEO project deployment, it is!
vital to understand the complete process. This will be crucial!
to every effective SEO campaign. To that end, we break the!
process down into 5 steps. The purpose is to establish a logical,!
viable and versatile roadmap.!
Significant also to The SEO Loop is that it is inherently iterative.!
The success depends on on-going research!
and analysis, constant improvements and willingness to adapt.!
Hence, every strong SEO project must be perceived as an!
ongoing process in long-term perspective.!
1 2 3
We map the Searcher Journey,
bundle and examine your !
website and marketing content. !
We discover new topics & !
relevant keywords by using!
extensive data mining methods.!
We assess & rank the newly
discovered keywords !
by relevance, potential !
and competitiveness level.!
Out of Scope
* Identify current rankings
and competitors’ keywords.
ASSESS & SELECT
KEYWORDS w/ LOW
& DELIVER A
ENRICH THE DATA
& EXPLORE NEW
OF INTEREST &
We identify the exact key-terms and -phrases of market’s keyword demand in your industry. The sets of keywords are assessed,
selected and organized based on their topic relevancy, potential of qualified traffic and level of competitiveness. !
We deliver the following output from the Keyword Research:!
A list of new, semantically !
relevant & grouped into categories
words and phrases.!
An index appraisal of their !
traffic potential, rank gap & !
level of competitiveness.!
A trend line chart !
showing regional & seasonality
search patterns .!
A prediction of the potential traffic !
the new keywords may generate
based on your current or optimal !
CHOICE REDUCTION! ACTION! EXPERIENCE!
• Rich media!
• Social networks!
• Review hubs!
• What does the searchers in the
different stages of awareness
experience, need and want? !
• What do they know and don’t
• Determine all keywords (nouns, adjective,
verbs, adverbs), synonyms and proof
terms related to the product/service and
• Determine all keywords, phrases,
questions and answers users may use in
• Navigational – brand name!
• Informational – broad topic!
• Transactional – defined product/
service without brand attachment!
• Who are the KOLs in the business/
• Which are the main hubs, social
networks and authoritative sources
of relative information?!
• Are there any supportive marketing
• Who can provide additional details
for the pre-seeding phase?!
NON-BRANDED / BRANDED TRIGGERS
• Price, Discounts!
• Is there any recorded User
Journey experience information
at this stage?!
• Where will your target
customers express their
opinions towards the product
MAP THE SEARCHER JOURNEY
• What are the most common triggers
that may support the decision
• What are the most common words
into this stage of the journey used
as query modifiers?!
• Are there any KOLs that can be
influential in the decision making
• Are there any hubs where people
are comparing different value
• Are there any reviews websites or
social networks where customers
(yours and competitors) are sharing
their customer satisfaction?!
KEYWORDS EFFECTIVENESS MATRIX
(Position in SERPs)!
(level of difficulty)!
MODERATE BENEFICIAL ZONE
LOW POTENTIAL ZONE
HIGH BENEFICIAL ZONE
POTENTIAL – the volume of traffic that keywords generate monthly or yearly.!
COMPETITION – the number of competing web pages in Google.!
KEI – Keyword Effectiveness Index ratio!
RANK GAP – the difference between your current position and top 10 in SERPs.!
ESTIMATED TRAFFIC – an estimate of the potential traffic without any SEO improvements in scope.!
FORECASTED TRAFFIC – an estimate of the potential traffic with SEO improvements in scope (based on current data patterns or industry analysis).!
DIFFICULTY SCORE – a coefficient summarizing how difficult is to compete for certain keywords.!
DEFICIENCY GAP – numbers showing some of the most essential elements needed for closing the Rank Gap and move to the first positions in SERPs.!
TREND MAP – seasonality patterns for the keywords in search.!
FORECASTED TRAFFIC!ESTIMATED TRAFFIC!
MAP, MONITOR & IMPROVE
Through well defined analysis we detect the rankings of all your current and new keywords that you are targeting with your
website. Then we create a log which allows us to monitor keyword’s ranking position fluctuations and progress.!
The created log is delivered to the client once the Keyword Research is completed. The client has the possibility for additional
services which allow him to monitor the rankings on daily, weekly and monthly basis.!
Keyword Rank Positions
Google, Bing and Yahoo!
PROJECT TIMELINE & COSTS: 40 HOURS
Phase I Phase II Phase III
ü Seeding Extraction!
ü Initial Approval from the
ü Seeding Expansion!
ü Seeding Validation!
ü Project & Client
ü Matching Expectations!
ü Define & Prioritize Topics of
ü Data Collection!
ü Mapping User Journey!
ü Data Potential
ü Traffic Forecasting!
ü Data Cleaning, Organizing &
Kick-off + Phase I