Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
SEO AUDIT 
Performance, Gaps, Opportunities! 
2014
TODAY THE CENTER OF POWER HAS 
SHIFTED FROM COMPANIES TO 
CONSUMERS. 
PEOPLE LOOK FOR WHAT YOU OFFER AND 
SEARCH ENGINES A...
Search Engine Optimisation (SEO) is a process involved into! 
the creation and modification of a website. Its primary goal...
1 2 3 
EXAMINE! 
! 
We inspect your website thoroughly 
in order to determine weakness & 
opportunity anchor points.! 
ANA...
DELIVERABLES 
We map and assess your current performance and potential through extensive internal and external analysis. M...
PROCESS 
In Scope 
Out of Scope 
IMPLEMENT 
CHANGES & 
ACTIONS FROM 
SEO AUDIT 
SCOPE 
THE PROJECT 
ASSESS 
CURRENT 
PERFO...
PERFORMANCE FRAMEWORK 
SATISFACTION 
FACTOR ANALYSIS! 
ONSITE ELEMENTS 
ASSESSMENT! 
CONTENT 
ASSESSMENT! 
AREAS OF ANALYS...
SATISFACTION FACTOR ANALYSIS! 
The Satisfaction Factor Analysis (SFA) section aims to assess the 
current traffic performa...
QUALITY ASSURANCE GATES ASSESSMENT 
PRIORITY! 
SCORE! 
ADJUSTED WEIGHT! 
RANK! 
RECOMMENDATIONS! 
INSIGHTS! 
• Every Area ...
PROJECT TIMELINE & COSTS: 21 HOURS! 
Phase I Phase II Phase III 
ü Satisfaction Factor 
Analysis! 
ü Onsite Elements 
As...
Thhaannkk yyoouu
Prochain SlideShare
Chargement dans…5
×

SEO Audit- performance, gaps and opportunities

Today the centre of power has shifted from companies to consumers.
People look for what you offer and search engines are their personal advisors. But if your website cannot be found by search engines you miss out on all these beneficial opportunities to grow your business.

  • Identifiez-vous pour voir les commentaires

SEO Audit- performance, gaps and opportunities

  1. 1. SEO AUDIT Performance, Gaps, Opportunities! 2014
  2. 2. TODAY THE CENTER OF POWER HAS SHIFTED FROM COMPANIES TO CONSUMERS. PEOPLE LOOK FOR WHAT YOU OFFER AND SEARCH ENGINES ARE THEIR PERSONAL ADVISORS. BUT IF YOUR WEBSITE CANNOT BE FOUND BY SEARCH ENGINES YOU MISS OUT ON ALL THESE BENEFICIAL OPPORTUNITIES TO GROW YOUR BUSINESS.
  3. 3. Search Engine Optimisation (SEO) is a process involved into! the creation and modification of a website. Its primary goal is! to make websites easier for search engines to crawl, index! and serve content in Search Engine Result Pages (SERPs).! Subsequently, SEO best practices improve content which enhances! additionally the user experience.! ! To accomplish this, we need to abide by a certain string! of rules identified by search engines. In order to do that, it is! essential to interpret and implement The SEO Loop philosophy.! ! ! THE SEO LOOP Before going into any kind of SEO project deployment, it is! vital to understand the complete process. This will be crucial! to every effective SEO campaign. To that end, we break the! process down into 5 steps. The purpose is to establish a logical,! viable and versatile roadmap.! ! Significant also to The SEO Loop is that it is inherently iterative.! The success depends on on-going research! and analysis, constant improvements and willingness to adapt.! Hence, every strong SEO project must be perceived as an! ongoing process in long-term perspective.!
  4. 4. 1 2 3 EXAMINE! ! We inspect your website thoroughly in order to determine weakness & opportunity anchor points.! ANALYZE We assess in detail all insights to create a list of recommendations & tangible actions.! PRIORITIZE ! We determine the order of the recommended actions according to their relative importance.! SEO AUDIT
  5. 5. DELIVERABLES We map and assess your current performance and potential through extensive internal and external analysis. Main focus is to identify high-opportunity areas reflected by highly qualified and relevant traffic to your website.! ! We deliver the following report from the SEO Audit:! ! ! ! Performance Scorecard ! ! Assessment of all key elements from the Areas of Analysis.! Search Market Potential ! Analysis of the most viable keywords – contribution & potential.! Roadmap ! Customized short- & long-term ! SEO Roadmap.! Checklist! ! Insights & prioritized ! recommendations ! on tangible actions and MVPs*.! * Most Viable Product – critical questions!
  6. 6. PROCESS In Scope Out of Scope IMPLEMENT CHANGES & ACTIONS FROM SEO AUDIT SCOPE THE PROJECT ASSESS CURRENT PERFOMANCE & DETERMINE WEAKNESSES ESTABLISH A ROADMAP & PRIORITIZE ACTIONS MONITOR & SUSTAIN via SEO REPORTS DESCRIBE INSIGHTS & RECOMMEND TANGIBLE ACTIONS
  7. 7. PERFORMANCE FRAMEWORK SATISFACTION FACTOR ANALYSIS! ONSITE ELEMENTS ASSESSMENT! CONTENT ASSESSMENT! AREAS OF ANALYSIS! CODE ! REVISION! KEYWORD PERFORMANCE! BACKLINK PROFILING! COMPETITIVE BENCHMARKING! § Performance Score! § Importance! § MVPs*! PERFORMANCE SCORECARD ! (INSIGHTS & RECOMMENDATIONS)! • The performance scorecard aims to reveal the average state of the main areas.! • It summarizes and addresses the most important key takeaways.! • A set of MVPs actions is proposed which allows immediate improvements of SEO performance.! * Most Viable Product – critical questions!
  8. 8. SATISFACTION FACTOR ANALYSIS! The Satisfaction Factor Analysis (SFA) section aims to assess the current traffic performance based on searchers behavior visiting the website. ! ONSITE ELEMENTS ASSESSMENT The Onsite Elements Assessment (OEA) section aims to identify weak onsite spots that can be transformed into opportunities for competitive advantage.! CONTENT EVALUATION The Content Assessment (CA) measures the quality of your overall content – sentiment, quantity and structure type of analysis. ! CODE REVISION The Code Revision (CR) section aims to identify any discrepancies in the code that might cause poor rankings or UX. The CR also shows how to improve website's overall technical performance in terms of speed and semantics. BACKLINK PROFILING The Backlink Profiling (BP) aims to outline the authority and relevancy of the website around the web. Through the process a complete backlink profile of the website is created on a domain and page level. COMPETITIVE BENCHMARKING The Benchmarking process aims to compare the website’s SEO KPIs with those of the main online competitors*. As a result deficiency gaps can be identified, assessed and mapped.! * In the Competitive Benchmarking is included 1 keyword and top 5 competitors. AREAS OF ANALYSIS 14% Keyword ! Assessment! 7% Code! Revision! 16% Content! Assessment! 20% Onsite Elements! Assessment! 5% Satisfaction ! Factor Analysis! KEYWORDS ASSESSMENT The Keyword Assessment (KA) aims to determine the Effectiveness Index and potential of your currently used keywords. AREAS OF ANALYSIS 62% 38% External ! Optimization! (Backlink! Profiling)! IMPORTANCE Internal ! Optimization!
  9. 9. QUALITY ASSURANCE GATES ASSESSMENT PRIORITY! SCORE! ADJUSTED WEIGHT! RANK! RECOMMENDATIONS! INSIGHTS! • Every Area of Analysis consists of quality assurance gates (QAG) that must be assessed – question format.! • Every QAG is appraised and ranked accordingly.! • Tangible actions for each QAG are recommended based on data insights.! ! EXAMPLE! Area of Analysis, “Onsite Elements Assessment”, consists of 32 questions (QAGs) assessed and prioritized by using the presented criteria. !
  10. 10. PROJECT TIMELINE & COSTS: 21 HOURS! Phase I Phase II Phase III ü Satisfaction Factor Analysis! ü Onsite Elements Assessment! Kick-off ü Project & Client Understanding! ü Scoping and Alignment! ü Matching Expectations! ü Defining the purpose! ü Keyword & Content Assessment! ü Code Revision! ü Backlink Profiling! ü SEO Audit Report Creation & Delivery! ü Handover! Kick-off + Phase I 7 hours Phase II 11 hours Phase III 3 hours
  11. 11. Thhaannkk yyoouu

×