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A

VERSE
STARTUP WITHIN A

TO

VITAE

45-YEAR-OLD

PUBLISHING COMPANY

AGILE DC EXECUTIVE SUMMIT
MIREILLE GRANGENOIS,
PUBLISHER

DON SARGENT,
CHIEF TECHNOLOGY OFFICER

2
HISTORY OF THE CHRONICLE

47
43

YEARS AS THE MOST TRUSTED AUTHORITY
IN HIGHER EDUCATION
YEARS AS THE MOST TRUSTED HIRING ...
WHAT IS VITAE?
VITAE IS THE ONLY ONLINE CAREER HUB DEDICATED TO
MAKING IT EASIER–AND MORE REWARDING–FOR FACULTY
AND ADMINI...
WHAT IS VITAE?
VITAE DELIVERS:
•

A COMMUNITY OF ACADEMICS AND ADMINISTRATORS

•

CAREER MANAGEMENT TOOLS

•

CAREER ADVIC...
THE CHALLENGE
THE CHRONICLE…
•

A STORIED JOURNALISM BRAND

•

STEEPED IN TRADITION AND VALUES
• MISSION
• QUALITY
• INDEPENDENCE

•

DE...
WHAT MAKES THE CHRONICLE GREAT CAN
MAKE IT HARD TO INNOVATE
•

FOCUS ON BEING GREAT TODAY MEANS “SIDE OF THE
DESK” WORK ON...
VITAE IS THE PIVOT POINT FOR THE
CHRONICLE

•

IT’S A LEAP FOR THE CHRONICLE IN SCALE AND
RISK/REWARD

•

VITAE IS THE TEC...
WHAT WE DID
FOUNDED A STARTUP WITHIN THE
ENTERPRISE
•

TEAM IS “ALL IN” AND “ALL TOGETHER”

Product
Mgt.

Technolo
gy
Design

Editoria...
FOUNDED A STARTUP
•

EXECUTIVES ARE FULL-TIME PART OF THE TEAM

•

WE RECRUITED TALENT WITH THEME “WORK LIKE A
STARTUP WIT...
…AND BECAME AGILE EXECUTIVES
•

PROCESS MATTERS BUT “BEING THERE” AND
COMMUNICATING RIGHT MATTERS MOST

•

BEHAVE AS IF VI...
OUR APPROACH
•

RESEARCH CENTERED ON:
• HIGHER ED AND RECRUITING/CAREERS ECOLOGY,
PERSONAS, AND PROBLEMS
• “GET SMART” SPE...
CULTURE
CULTURE KEYS
•

IT LIVES AND DIES BY EXECUTIVE LEADERSHIP

•

MAKE THE FIGHTS BE ABOUT THE WORK

•

BE THE WASP KILLER FOR...
RESULTS
•

VITAE IN BETA

•

A BLENDED, AND BONDED, TEAM

•

JOURNEY IS STILL UNCOMFORTABLE, ESPECIALLY AROUND
PROJECTING AND CONT...
QUESTIONS
Prochain SlideShare
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From Verse to Vitae – How a 45-year-old Publication is Adopting Silicon Valley’s Lean Startup Method for Growth in the Digital Era (The Chronicle for Higher Education)

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A presentation by The Chronicle's publisher, Mireille Grangenois, and CTO, Don Sargent:

The Chronicle of Higher Education has been serving the higher ed and philanthropy communities for more than 45 years. Higher education has so many new challenges today that the Chronicle had to find ways to solve the biggest problems now. Traditional product teams and methods trying to grow the company as a "side of the desk" activity weren't moving the needle fast or boldly enough.

This session will reveal how Don and Mireille are accomplishing this by fusing the business, editorial, and technology organizations into a startup team that's creating Vitae, the career hub for higher education professionals. Using Lean Startup methods and blending in the best parts of Chronicle's unique culture, they are creating new products that weren't possible in the past.

Publié dans : Business, Technologie
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From Verse to Vitae – How a 45-year-old Publication is Adopting Silicon Valley’s Lean Startup Method for Growth in the Digital Era (The Chronicle for Higher Education)

  1. 1. A VERSE STARTUP WITHIN A TO VITAE 45-YEAR-OLD PUBLISHING COMPANY AGILE DC EXECUTIVE SUMMIT
  2. 2. MIREILLE GRANGENOIS, PUBLISHER DON SARGENT, CHIEF TECHNOLOGY OFFICER 2
  3. 3. HISTORY OF THE CHRONICLE 47 43 YEARS AS THE MOST TRUSTED AUTHORITY IN HIGHER EDUCATION YEARS AS THE MOST TRUSTED HIRING SOLUTION IN HIGHER EDUCATION ONE OF THE FIRST MEDIA COMPANIES ON THE INTERNET 18 YEARS AS THE MOST TRUSTED AUTHORITY IN HIGHER EDUCATION ONLINE MOST TRUSTED SOURCE FOR HIGHER EDUCATION DATA & ANALYSIS COMPARATIVE TO THE WALL STREET JOURNAL & THE NEW YORK TIMES
  4. 4. WHAT IS VITAE? VITAE IS THE ONLY ONLINE CAREER HUB DEDICATED TO MAKING IT EASIER–AND MORE REWARDING–FOR FACULTY AND ADMINISTRATORS TO DO THEIR JOBS EACH DAY. 4
  5. 5. WHAT IS VITAE? VITAE DELIVERS: • A COMMUNITY OF ACADEMICS AND ADMINISTRATORS • CAREER MANAGEMENT TOOLS • CAREER ADVICE & NEWS FROM INSIDERS • A FREE DOSSIER SERVICE • THE BEST JOBS FOR HIGHER ED PROFESSIONALS 5
  6. 6. THE CHALLENGE
  7. 7. THE CHRONICLE… • A STORIED JOURNALISM BRAND • STEEPED IN TRADITION AND VALUES • MISSION • QUALITY • INDEPENDENCE • DELIBERATIVE, SLOWER PACED • HISTORY OF INVESTING IN JOURNALISM, BUT NOT TECH AND BIZ • REPUTATION MAKES RECRUITING NON-JOURNALISM TALENT DIFFICULT 7
  8. 8. WHAT MAKES THE CHRONICLE GREAT CAN MAKE IT HARD TO INNOVATE • FOCUS ON BEING GREAT TODAY MEANS “SIDE OF THE DESK” WORK ON NEW PRODUCTS • TEAMS ORGANIZED IN TRADITIONAL PUBLISHING COMPANY ARRAY • PRESSURE FOR EVERYTHING TO BE PERFECT • BUILDING THINGS HAD BECOME AGILE, BUT NEW PRODUCT DEVELOPMENT WAS NOT 8
  9. 9. VITAE IS THE PIVOT POINT FOR THE CHRONICLE • IT’S A LEAP FOR THE CHRONICLE IN SCALE AND RISK/REWARD • VITAE IS THE TECTONIC FORCE CHANGING HOW WE WORK 9
  10. 10. WHAT WE DID
  11. 11. FOUNDED A STARTUP WITHIN THE ENTERPRISE • TEAM IS “ALL IN” AND “ALL TOGETHER” Product Mgt. Technolo gy Design Editorial Marketing Dev partners 11
  12. 12. FOUNDED A STARTUP • EXECUTIVES ARE FULL-TIME PART OF THE TEAM • WE RECRUITED TALENT WITH THEME “WORK LIKE A STARTUP WITH ESTABLISHED COMPANY STABILITY” • REST OF COMPANY AWARE BUT SEPARATE 12
  13. 13. …AND BECAME AGILE EXECUTIVES • PROCESS MATTERS BUT “BEING THERE” AND COMMUNICATING RIGHT MATTERS MOST • BEHAVE AS IF VITAE WAS YOUR OWN STARTUP USING YOUR OWN MONEY • ENTIRE EXECUTIVE TEAM TOOK STEVE BLANK’S UDACITY MOOC • HAD TO WORK HARD TO GO FORWARD WITH ONLY HYPOTHESES ABOUT WHAT IT IS, COSTS, AND REVENUE 13
  14. 14. OUR APPROACH • RESEARCH CENTERED ON: • HIGHER ED AND RECRUITING/CAREERS ECOLOGY, PERSONAS, AND PROBLEMS • “GET SMART” SPEAKERS • ADVISORY BOARD • ART AND SCIENCE IDEATION AND RANKING • FORM TEAM AND APPLY LEAN STARTUP PRINCIPLES TO TOP OPPORTUNITY (VITAE) 14
  15. 15. CULTURE
  16. 16. CULTURE KEYS • IT LIVES AND DIES BY EXECUTIVE LEADERSHIP • MAKE THE FIGHTS BE ABOUT THE WORK • BE THE WASP KILLER FOR YOUR TEAM • HIRE GROWN-UPS WHO THRIVE AT THE INTERSECTION OF INNOVATION AND THE LEGACY/ENTERPRISE BUSINESS 16
  17. 17. RESULTS
  18. 18. • VITAE IN BETA • A BLENDED, AND BONDED, TEAM • JOURNEY IS STILL UNCOMFORTABLE, ESPECIALLY AROUND PROJECTING AND CONTROLLING INVESTMENT/COST • THIS IS HARD AND SCARY; NOT FOR WIMPS • NO ROOM FOR POLITICS; CRYBABIES IGNORED OR PUSHED OUT 18
  19. 19. QUESTIONS

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