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Introduction to Little Springs Design
- 1. We create enriching, world class experiences on mobile, small-screen and convergent devices for today’s connected user.
- 4. We know web to mobile
- 7. We can improve your hardware Without even touching it
- 8. We love traditional media
- 11. 1901 Massachussets Ave. Lawrence, KS 66046 785 838 3003 littlespringsdesign.com
Notes de l'éditeur
- We’re all mobile, all the time: ●Its not a side business, a new business, or something we’d like to start getting into ●We will not be experimenting or building a new team with your project ●We can select the correct methods for your business, your product and your customers
- We didn’t just fall off the turnip truck: ●Seven years, and still going ●Over 40 projects ●Operators, manufacturers, associations ●Software, web, widgets
- The web was the first step: ●Moving static, physical or in-house data to the internet was a good first step, for everyone ●The next is mobility: everything will be available wherever and whenever the consumer wants it ●Must not just squish to fit the screen – use the unique attributes of the device to your advantage ●Mobilize, don’t just miniaturize
- Content is king: ●Without stellar content, and content management systems, the best device and design is of no use ●If users cannot discover, use and understand your content, their first use may be their last ●We have designed several large, regularly-updated content repositories, for music, movies, mobile video and more ●We respect your creative process, and understand workflow and other internal systems
- More than just the iPhone: ●Mobile is fragmented into many, many types of devices ●That’s great! There are many types of users, with many different needs ●We know them all, and encourage design that supports all device types ●We are thought leaders in class-based design
- Interaction design is the key: ●Interface and interaction design can make or break the hardware; we know how to design within the technology constraints of mobile, portable, glanceable products ●We know radio, power, transport, signaling, messaging, video, ●We are familiar with regulations, security, privacy, networks, chipsets and more ●A beautiful, seamless, immediately-understandable interface is key to achieving an emotional response for your users
- Print still has legs: ●Traditional methods of gathering, organizing and consuming media are mature, not old ●Distribution models are changing, but the needs of readers are not that different ●Mobile is a great model for all media; always-on, portable, immediate ●We have helped move traditionally-distributed media to mobile models, and expanded their appeal to users in all new ways; news is still largely untapped ●We also have backgrounds in print design, have worked with or been raised by newspaper people; ink is in our blood
- We know your users: ●Mobile heuristics are becoming well understood; we are familiar with all of them ●If we don’t know how your customers might behave, we can find out ●This can be cutting-edge, but the world is already trending towards mobile, digital consumption ●Existing use patterns and user behaviors in other markets can inform your design
- We all can learn: ●Learn: attend conferences, host D4M, monitor industry ●Conference speaking http://www.littlespringsdesign.com/blog/blog/2008/08/11/mobile-industry-updates/ ●Mobile design books http://www.amazon.com/Designing-Mobile-Experience-Barbara-Ballard/dp/0470033614 ●Pattern library http://patterns.littlespringsdesign.com ●Industry-recognized blog http://www.littlespringsdesign.com/posts/ ●Write: books, blog ●Curate: conference, wiki ●Speak: D4M, CTIA, SXSW, other conferences