1. LOGO
IKEA
英语 083
郭旭楠 200809300305
欧阳舒娴 200809300309
刘舜佳 200809300308
金敏杰 200809300307
朱春成 200809300329
陈高明 200809300301

2. Contents
1 Brief introduction
2 Corporate structure
3 Products
4 Marketing
5 Future plan
3

3. Brief introduction
 IKEA (Ingvar Kamprad Elmtaryd Agunnaryd)
 Founder ： Ingvar Kamprad （ when 17 years
old)
 Founded: Älmhult, Småland, Sweden (1943)
 Headquarter: Leiden, Netherlands
 Type ： Private
 Genre ： Retail (Specialty)

4. Brief introduction
 Products :Self-assembly furniture
household appliances
home accessories
 Net income: € 2.7 billion (2010)
 Employees:127,000 (2010)
 Website: IKEA.COM

5. Distribution
 Until October 2010, the chain has 313 stores in 38
countries, most of them in Europe, North America,
Asia and Australia. The IKEA Group itself owns 276
stores in 25 countries and the other 37 stores are
owned and run by franchisees outside the IKEA
Group in 16 countries/territories.

6. 313
2010

7. Corporate structure
for-profit corporation
-------INGKA Holding
Two-level-structure
not-for-profit corporation
----------INGKA Foundation
€45 million in
2010 Charitable Giving
world’s largest charitable organization: net worth of $36 billion
promote “innovations in architecture and interior design.”

8. Products
 Furniture :
Designed to be assembled by the consumer rather than being
sold pre-assembled
 Houses, flats
Expanded the product base to include flat-pack houses
 Family Mobile :
Main article: IKEA Family Mobile
 Manufacturing :
With suppliers in 50 countries, roughly 2/3 of purchasing is
from Europe with about 1/3 from Asia.

9. • Winter collection
•Storage furniture
•TV solutions
• Small storage & Clothes storage
•Sofas & armchairs
• Tables & desks Chairs
• Lighting Decoration & mirrors
• Floors
•Textiles & rugs & Beds & mattresses
•Cooking & eating
•Furniture care & hardware
• Kitchen cabinets & appliances
•Bathroom furniture
• For your pets
•Children's IKEA

10. Awards
 2004 and 2005
100 Best Companies for Working Mothers by Working Mothers
magazine.
 2006
Ranking 96 in Fortune‘s 100 Best Companies to Work For
 October 2008
Named one of “Canada‘s Top 100 Employers” by Mediacorp
Canada Inc.
Featured in Maclean's newsmagazine

11. Marketing
 IKEA publishes an annual catalogue
 First published in Swedish in 1951
 Now published in 55 editions, in 27 languages for 36
countries
 Considered to be the main marketing tool of the retail
giant, consuming 70% of the company's annual
marketing budget

12. Future plan
 Running on 100 percent renewable energy.
---On February 17, 2011, IKEA announced the plans for a wind farm in
Dalarna County, Sweden
 Position IKEA as the leader in the home furnishings market.
 Deliver a very aggressive sales target (the number is
confidential).
 Provide a strong sense of connection between IKEA and the local
community.
--- Effectively communicate IKEA's personality (fun, empathetic,
intelligent) and its product range (quality home furnishings for the entire
home).

13. LOGO