This document discusses email marketing strategies and support for different types of video content in emails. It finds that HTML5 video with audio is supported by Hotmail, iPhone, iPad and Mac mail clients and makes up 37.34% of email users. Animated GIFs and PNGs are more widely supported but offer lower quality video without audio and account for 49.77% of users. A smaller percentage of 12.89% require users to click to an external page to view static video content. The document encourages membership in the email experience council to stay updated on emerging practices.
52. HTML5 Video Animated .GIF/.PNG
Hotmail All webmail clients
iPhone mail client Outlook Express – 2003
iPad mail client Lotus Notes 6.5 – 8
Apple Mail 4 Entourage
Thunderbird Windows Mail
Blackberry (BOLT 2.1+)
53. HTML5 Video (Full Video in Email with Audio)
iPhone 12.39%
Hotmail 12.14%
Mac Mail 4 7.98%
iPad 2.77%
Other (Thunderbird, iPod Touch, etc.) 2.06%
Total 37.34%
Animated .GIF or .PNG Video (Silent Video in Email, no Audio, Reduced Quality)
Outlook 2003 17.88%
Yahoo Mail 9.54%
Gmail 7.02%
Windows Mail 1.84%
Android Native E-mail 1.70%
AOL 1.25%
Other 10.54%
Total 49.77%
Static Image w/ Play Button (User Must Click through the Email to a Landing Page to see Video)
Outlook 2007 9.37%
Outlook 2010 0.37%
Apple Mail 2 & 3 3.15%
Total 12.89%
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Contact Ali Swerdlow with any questions:
ali@emailexperience.org; 212.790.1483