2. DECODED FASHION!
Decoded
Fashion
was
launched
in
2011
by
Liz
Bacelar
as
groundbreaking
events
and
curated
discussions
that
accelerate
innova=on
at
the
intersec=on
of
Fashion
&
Retail.
Its
conferences,
compe==ons
and
monthly
meetups
foster
crea=ve
partnerships
with
the
best
emerging
technologies
by
new
and
established
companies
from
around
the
world. !
PiE
Immagine
is
the
leading
fashion
tradeshow
promoter
in
Italy,
with
PiE
Uomo
as
the
top
menswear
fair
in
the
world.
e-‐Pi8.com
is
a
project
of
FieraDigitale,
a
subsidiary
of
PiE
Immagine,
established
in
2010.
It’s
the
largest
and
most
important
digital
fair
in
the
fashion
industry,
replica=ng
the
physical
tradeshows
online
in
four
different
languages,
English,
Italian,
Russian
and
Japanese,
has
registered
connec=ons
from
more
100
countries
around
the
world.
e-Pitti.com!
3. Venue:
La
Pelota
Milan
-‐
Italy
FASHION PITCH
COMPETITION!
A
fast-‐paced
startup
compe==on
with
a
panel
of
top
Fashion
&
Retail
experts,
in
front
of
a
live
audience.
Over
100
compe=tors,
and
5
finalists
present
on
stage
for
a
€10,000
prize.
KEYNOTES &
CONVERSATIONS!
IMAGINATION
AVENUE!
Three
keynotes
on
Fashion’s
digital
future
and
three
conversa=ons
on
innova=ve
ways
to
leverage
emerging
technologies.
An
exhibit
with
12
early-‐stage
startup
ideas
from
all
over
Europe
represen=ng
mobile,
augmented
reality
and
e-‐commerce
ideas.
Wednesday
-‐
October
16,
2013
4. PREVIOUS EVENTS !
The
first
event
series
connec;ng
the
world’s
most
innova;ve
startups
to
Fashion,
Beauty
&
Retail
leaders
New
York
FEBRUARY
2013
World’s
First
Fashion
Hackathon
Presented
by
Condé
Nast
&
Mercedes-‐Benz
Fashion
Week
Finale
900
Par=cipants
350
Companies
3 CONFERENCES
1 FASHION HACKATHON
9 MONTHLY MEETUPS
2,640 PARTICIPANTS
5. PREVIOUS EVENTS !
London
NOVEMBER
2012
Decoded
Fashion
Forum
320
AFendees
205
Companies
New
York
APRIL
2012
Decoded
Fashion
Forum
650
AFendees
220
Companies
New
York
&
London
MONTHLY
PAID
MEETUPS
770
Members
668
Acendees
to
date
The
first
event
series
connec;ng
the
world’s
most
innova;ve
startups
to
Fashion,
Beauty
&
Retail
leaders
6. PRESS EXPOSURE !
“…brought together an impressive panel of Tech and
Fashion leaders…”
“The event brings fledgling businesses, designers and
retailers together to foster changes in the market.”
“…an event like this can attract the likes of Facebook,
other VCs such as Advent Venture Partners and Tumblr”
"Decoded Fashion [is] putting all these great fashion digital
minds in one room, and making brands feel less anxious and
more excited about this fast-moving revolution.”
“Jump-starting the fashion technology conversation, the
Decoded Fashion Hackathon sparked innovation and
produced over 70 new fashion tech apps over the
course of one weekend.”
100 ARTICLES
Including
WWD,
Vogue,
Refinery29,
NY
Times,
Fox
News,
WIRED,
Forbes,
Bloomberg
TV,
Mashable,
PSFK,
Entrepreneur.com,
BetaBeat
and
Style.com
“To anchor fashion week with an event that brings together all
these talented people from different worlds is critical to the
industry. This is the wave of the future.”
8. PAST EDITIONS SPEAKERS
Zac Posen
Fashion Designer
David Karp
Founder,Tumblr
Deborah Lloyd
President, kate+spade
Candy Pratts Price
Contributing Editor,
Vogue
Coco Rocha
Supermodel
Scott Dadich
Editor-in-Chief,WIRED
Lisa Green
Head of Industry for
Fashion Designers, Google
Meredith Melling Burke
Senior Market Editor,
Vogue
Dirk Standen
Editor-in-Chief,
Style.com
TracyYaverbaun
Retail Director, Facebook
9. AUDIENCE PROFILE!
A
mix
of
fashion
designers
&
execu;ves,
buyers,
investors,
startup
founders,
developers
and
press.
40%
53%
Female
developers
&
founders
acended
the
2013
Hackathon
Female
acendees
acended
conference
42%
Conference
acendees
are
Fashion
Industry
Execu=ves
78
Startup
concepts
developed
in
24
hours
catering
Fashion
&
Retail
50
Members
of
the
press
covering
the
event
80
Startups
represen=ng
13
countries
applied
for
the
Fashion
Pitch
compe==on
in
London
2012
10. MEDIA & MARKETING INTEGRATION!
Brand
partners
have
the
opportunity
to
be
integrated
into
targeted
media
and
marke=ng
suppor=ng
the
program.
They
will
be
included
in
several
mailings
distributed
to
the
PITTI
IMAGINE
DATABASE
with
tens
of
thousands
of
the
best
Italian
manufacturers
brands,
top
interna=onal
buyers,
key
leader
retailers
and
press
media
from
all
around
the
world.
Other
Assets
include:
-‐
Online
Exposure
-‐
Public
Rela=ons
-‐
Event
Signage
-‐
Logo
and
link
inclusion
on
event
website
-‐
Full
page
add
on
event
full-‐size
color
program
Past
Media
Partners
have
included:
Financial
Times,
BetaBeat,
NY
Observer,
The
Next
Web,
Refinery
29
&
Style.com
