"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 2 of 3.
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How To Sell Your Own Home - FSBO Bootcamp (PT 2)
1. How To Sell Your Own Home
Part 2
Presented by:
Liz Provo, Mass Marketing Resources
Copyright 2012
2. Preparing Your Home
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com
3. Make Needed
Repairs
Pre-listing home inspections
help you avoid nasty
surprises – and a potential
lost sale later!
Note: Have Septic?
Title V inspection
required!
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com
4. Creating a Buyer Friendly Space
De-clutter: Remove knick-knacks, magazines, shelf clutter, table
clothes/doilies, most artwork
De-personalize: Remove family pictures, trophies
Let the light shine in – remove heavy curtains
Showcase hardwood floors
Make rooms look large – remove excess furnishings and leaves
from dining room table
Neutralize/deodorize: Paint in neutral colors, use air purifiers
Control pet and child areas: toys, litter boxes, food bowls
Stage key areas; purpose each room
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com
5. Empty. The Opposite of Clutter
Less than 10% of people can
envision an empty space.
Empty spaces echo & are cold
Empty homes take longer to sell!
Buyers don’t feel at home
Staging is key
Don’t forget about exterior living
areas
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com
6. Pricing Your Home: 3 Ways
• First 30 days is critical
Yourself • Make a mistake and your property lingers
• Remove all emotional attachment
• Hard to justify to buyers and agents
• Lenders never use agent
Agent • Sales tool - FREE, wide range
CMA •
•
Only MLS data used.
Make sure agent leaves it
• Lender will use
Appraiser • Negotiate with buyers/agents
• Sleep better
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com