9. Website Followers
Google Friendfeed
Reader
Facebook
Twitter
LinkedIn
Digg
Other
Facebook WRI
Profiles
LinkedIn
Follower
Email Networks
Actively participating in the conversation
10. Google Reader Twitter Facebook
LinkedIn Digg Delicious
Conversations through many channels
11. Lessons Learned
• Seek first to understand
• Conversation – NOT marketing
• Invest time and effort
• Offline and online reputations linked
• WRI values in practice
– Respect, innovation, independence, integrity,
urgency
• Measure, measure, measure