1. BHARTI AIRTEL VS VODAFONE ESSAR
Bharti Airtel Limited,agroupcompanyof Bharti Enterprises,isaleadingemergingmarketstelcowith
operationsin18 countriesacrossAsiaand Africa.The companyhas over185 millioncustomersacrossits
operations. Bharti Airtel hasbeenrankedamongthe six bestperformingtechnologycompaniesinthe
worldbyBusinessWeek.
Vodafone Essaristhe Indiansubsidiaryof Vodafone Groupandcommencedoperationsin1994 whenits
predecessorHutchisonTelecomacquiredthe cellularlicense forMumbai.The companynow has
operationsacrossthe countrywithover100 millioncustomers.Vodafoneisthe world'sleading
international mobile communicationsgroupwithapproximately333 millionproportionate customersas
on 31 December2009. Vodafone currentlyhasequityinterestsin31countriesacrossfive continents
and around40 partnernetworksworldwide.
Bharti Airtel -
1. Market segmentation -
 Geographical segment(metropolitans&citiesIndia)
 Demographicsegment - middleincome groups
 People age groupof 20 to 28 year
2. Target marketing -
 People wholivingincitiesandtowns.
 Pooror middle income grouppeople.
 Youngstersinbigcities.
 Businessmen
3. Positioning -
 Creatingbrands(Sharukhkhan& SachinTendulker)
 Adsand promotions
 Promotionforstudyof poor childrens
4. Marketingmix -
 Price:lowprice strategy
 Place:maximumoutletsandservicecenters
 Product:veritiesavailableforvariousgroups
 Promotion:variousschemesforpre-paidandpost-paid.

2. Vodafone
Vodafone targetthe rural India The main targetedcustomersof Vodafoneare fromrural India.By
offeringcheapandlightmobile setsVodafone attractsmostof the customersof small villagesand
towns.OfferingcheaphandsetsVodafone offerscheapandfree connectionstoall customers.The cost
for these setswasRs-799-849-1099 per setand onward.IneverydistrictandbigtownsVodafone opens
itsservice centerstoprovide bettersupportandservices
StronglogisticsandsupplychainVodafone hasastronglogisticandsupplyall overIndia.Ineverysmall
townthe potential customerscaneasilypurchase the Vodafone SIM&Sets.Targetingyoungstersin
metropolitansVodafone attractsyoungstersbyofferingcolorful handsetatverylow prices.
BRAND POSITIONING BYVODAFONE
1. Market segmentation
 Geographical segment(rural India)
 Demographicsegment - middleincome groups
2. Target marketing
 People livinginsmall townsandvillages.
 Poorand middle income groups.
 Youngstersinbigcities.
 Businessmen
3. Positioning
 Creatingbrands
 Adsand promotions
4. Marketingmix
 Price : lowprice strategy
 Place : maximumoutletsandservice centers
 Product: veritiesavailable forvariousgroups
 Promotion:variousschemesforpre-paidandpost-paid

3. Followingare the few suggestionsto Airtel andVodafoneforimprovingthe marketshare andimage of
the productsconcerned.
 The brands mustbe made available easilyin,PCO&general stores.
 Companymustundertake extensive promotionalactivitieslikeadvertisementsmust be released
indifferentMediastocreate brandawareness.
 Salespromotiontoolslikegifts,contestsandcouponsmustbe giventoretailersaswell as
customersandprospects.
 Cataloguesshouldbe distributedamongcustomers.
 Price shouldbe as competitiveasothercompanymaintains .
 Distributionof newconnectionshouldbe inreachof customerpocket.