1. Leandro Mauricio Porras
Service Design Strategist

2. “I have no special talents.
I am only passionately curious.”
A. Einstein

3. Hospitality
Culture
Business
Management
Service
Design
Excellent Services

4. “Wherever you go
becomes part of you somehow”
A. Desai

5. My Journey

6. SERVICE DESIGN

7. The Power of Personas
turning the abstract into specifics to ideate
Berlin, Germany

8. The Brief:
- Create a service in 48 hours that
will change the world.
Global Service Jam
Our approach was to discover how
people think, act and feel about it
through face-to-face interviews.
“I want to feel at home everywhere”
- Potential User

9. The Methodology
With the help of “Martina” (our
persona) we were able to focus our
findings and thus come up with
a solution to address her needs: a
dog sharing service.
The proposed solution turned out
to be valid for a broad segment of
people.

10. The Output
testing the service to understand how the actors interact
See more

11. Strategic Design
re-designing the network structure to make it functional
Syros, Greece

12. The Brief
- We were given a very specific
brief to tackle these tasks: creating
a fan club, and member categories.
Cyclades Chamber of Commerce
We realized that without changing
the core structure of the organisa-tion,
none of the solutions were to
have a real impact.
“I’m a member of the network but I don’t know anything about it“
- Restaurant Owner

13. Government
Chamber of Commerce
Producers/
Products
Current Actors Map
Travel Agencies
Hotels
Transport
RESTAURANTS
Retailers
not working as intended

14. The Output
involve member representatives in the board
Watch the Journey

15. Multidisciplinary Teams
creating full solutions, taking from everyone’s expertise
Milan, Italy

16. The Brief
- Develop a service for multicultur-al
integration based on food.
POLI.design
After several brainstorming ses-sions
and iterations, we defined a
vision to bring us together.
“To promote integration in the neighborhood through the
sharing of cuisines, cultures and resources at home”

17. The Methodology
Dividing the team according to expertise, we set
the tasks to complete and were able to produce
results while maintaining cohesion within the
project.
Sharing results regularly with open discussions.

18. 1
3
FIND A MEAL
Search by cuisine and location
Let your host know how many
seats to save 2
MEET
LIST 1
CONFIRM
COOK
BOOK IT 2
SHARE
A MEAL?
ARE U
HUNGRY?
NEARBY
HOME MADE
A meal sharing service that connects NEW CUISINE
neighbours over a home cooked meal.
Did you cook an extra meal today? How
about inviting your neighbour over.
JOIN THE TABLE!
www.foodie.com
CONVENIENT
Learn about other cultures, try new food and feel part of your community
3
Post your extra meal
Accept the meal request
The Output
offering map, system map, customer journeys,
service blueprint, web interface prototypes. See it in Action

19. Keep in touch
(+49) 157 5485-8415
leandroporras@gmail.com
leandro.m.porras
Leandro M. Porras
lmaupm