Personal Information
Entreprise/Lieu de travail
Santa Monica, CA United States
Profession
Chief Branding Officer
Secteur d’activité
Writing / Publishing
Site Web
occasionalstory.com
À propos
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Mots-clés
branding
brands
brand dependence
brand attachment
consumer behavior
research
brand
strategy
mythology
symbolism
culture
narrative
storytelling
positioning
web
2.0
b2b
automotive
uta
cars
social media
samsung
apple
google
microsoft
brand strategy
identity document
marketing
Tout plus
Présentations
(7)J’aime
(8)Making Web 2.0 Work for B2B Brands
Laurence Vincent
•
il y a 15 ans
Social Media
Alex Wong
•
il y a 17 ans
Web 2.0 Design Patterns, Models and Analysis
adunne
•
il y a 16 ans
Brand Masterclass Week One
Idris Mootee
•
il y a 16 ans
Brand Masterclass Week Two
Idris Mootee
•
il y a 16 ans
Conversation by Design
David Armano
•
il y a 16 ans
Meet Charlie - what is Enterprise2.0?
Scott Gavin
•
il y a 17 ans
The Brand Gap
coolstuff
•
il y a 17 ans
Personal Information
Entreprise/Lieu de travail
Santa Monica, CA United States
Profession
Chief Branding Officer
Secteur d’activité
Writing / Publishing
Site Web
occasionalstory.com
À propos
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Mots-clés
branding
brands
brand dependence
brand attachment
consumer behavior
research
brand
strategy
mythology
symbolism
culture
narrative
storytelling
positioning
web
2.0
b2b
automotive
uta
cars
social media
samsung
apple
google
microsoft
brand strategy
identity document
marketing
Tout plus