1. SEO Integration across Organizations

17. Female: Sweet Spot 30-39 Very likely to have kids More likely to have young kids They have variable incomes & variable education Top Online Activities: Very active email users and searchers Enjoy sharing content such as e-cards Key Influencers: Friends and Family 3 rd- party trusted sources (TV personalities maintain high impact) Example: DQ

18. Women are more likely than men to search for Cakes or Birthday Cakes Source: Microsoft AdCenter 8x Our Audience is “searching”

20. SEO Integration Two things: Show them keyword research…they’ll bite Show how people are using the site now

26. SEO Integration Show them you can increase the visibility of their work.

31. SEO Integration Show them how you can extend the reach of their current efforts Add in the fact that online….you can track their efforts.