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............................
DESIGN
CONSULTANCY
DEVELOPMENT
DESIGNING
EXPERIENCES
BRAND
.......................................
M +421911200303
contact@loarri.com
loarri.com
RETRO
slovakia
..................
GELA
CLÍNICA DE BELLEZA
méxico
..................
CORPORGANIC
CLÍNICA MÉDICA
DE BELLEZA
méxico
..................
CAMINO
slovakia
..................
LOGOS &
TRADEMARKS
world..................
KIDSFUN
slovakia
..................
PA’LLEVAR
spain
..................
KIDSFUN
slovakia
..................
BRANDOS
STRUCTUS SA DE CV
méxico
..................
STUDIES
CASE
SERVICES
DESIGN
Visual Identity
Web design
Interface design
Applications
Editorial
Packaging
Interiorism
..................
CONSULTANCY
Concept
Strategy
Naming
Photography
For projects, ideas, collaborations or anything you need
do not hesitate to contact, thank you!
contact@loarri.com
loarri.com
..................
DEVELOPMENT
Web
Front-End
Back-End
..................
1
uno
one
jeden
Established in Slovakia, LOARRI Studio creates brand experiences.
Is a multidisciplinary project integrated in the graphic design,
branding and web design with customers around the world.
We are convinced that the design made with passion, intelligence
and commitment creates positive changes, build strong emotional
ties and generates a big impact.
We believe that brands need to tell a story that conveys a unique
and powerful meaning. To make that happen, it is necessary to a
well-executed creative idea.
LOARRI Studio specializes in big ideas, creative strategies and
design that help improve the perception of the brands in the world,
so they can excel and succeed.
We work for all types of customers - from small business /
start-ups to multinational companies.
..................
DESIGNING
EXPERIENCES
BRAND
..................
Art Direction
Naming
Identity
Interiorism
Branding
Packaging
Photography
slovakia
Retro is a new Café & Bar, which was born in the
center of the pedestrian zone in Martin Slovakia;
it is a place aimed at nostalgic people of the
past, coffee lovers and those who enjoy drink in a
friendly atmosphere.2
dos
two
dva
RETRO
CAFE & BAR
...............
of the place, defined by an eclectic style fusioning styles, colors and eras as
a source of inspiration. Mixing furniture Vintage, retro furnishings, some
recovered from eviction, with yesteryear details and illustrations on the walls
related to the name of the place, resulting in a relaxed atmosphere as in your
living room.
3
tres
three
tri
The project began with the
interior design
4
cuatro
four
štyri
is based on the types of letters with
retro style inspired by European
typographic trends from the first half
of the twentieth century, designed for
use in headlines, visual identities or
short phrases.It has also been supple-
mented by a system of symbols that
have been inspired from ancient
objects (LP and bicycle) that solveat
the semantic level an essential part
of the restaurant communication.The
chosen color scheme, shapes and
materials reflect the philosophy of the
place and offer a point of differentia-
tion and a level of sophistication
that makes it stand out from its
competition.
The
visual
identity
...............
Several graphics applica-
tions have been developed
around the brand, signage
in the facade, posters,
restaurant menus,
promotionals, packaging
etc.
...............
5
cinco
five
päť
..................
Art Direction
Identity
Branding
Packaging
Webdesign
méxico
GELA Beauty Clinic is a brand located in
one of the most exclusive areas of Mexico
City. With over 15 years in the market,
today it's one of the most recognized and
prestigious brands in the world of styl-
ing in Mexico City. Thanks to the success
of the brand, it was decided to launch
their own line of makeup.
GELA
Clínica de
Belleza
6
seis
six
šest
7
siete
seven
sedem
was to create a concept with an elegant, exclusive, sophisticated and
feminine style to convey the brand personality and fashion attitude.
The symbol of identity are two hearts intertwined from the same line
with different thicknesses similar to calligraphy, with a delicate and
feminine style, referring to the brushstrokes makeup and product
quality. The choice of colors evokes sophistication, elegance and
seduction. A serif typeface was chosen because it reflects effective-
ness and simplicity.
visual identity
...............
The main objective of the
...............
A graphic unit was achieved in their media strategy
which included the website, branding and packaging of
makeup.
8
ocho
eight
osem
..................
Art Direction
Branding
Packaging
Webdesign
Photography
slovakia
Camino is a restaurant with gourmet menu since 2006. Located in Ruzomberok, Slovakia. Camino was
opened as a different alternative for local people and those traveling through the road linking
the east and west Slovakia. They described as a place with an enriched environment, with posi-
tive energy for a stopover on their way, strengthen the body and renew the spirit. It is a good
place for have a good lunch/dinner or just a coffee and a snack in good company.
9
nueve
nine
deväť
CAMINO
RISTORANTE
we did for this project stems mainly from our customer profile; a small, warm
space that offers quality products, friendly and cordial to their customers.
In the case of menu design, editorial design employs a white background referring
to the professional kitchen and makes for a pleasant experience for reading, also
allows focus all its attention on the role of photographs to whet the appetite of
customers.
10
diez
ten
desať
visual concept
The
...............
11
once
eleven
jedenásť
consists of a single page as a letter / menu,
simple navigation between sections and editorial
design that allows reading easily. Our goal was to
create a distinctive, highly graphic and natural
style, something simple but unique. The pictures
increase the experience on the site, making information
more rich and reflect the quality of the dishes of
Ristorante Camino. A colorful palette was used to
create more attractive and modern style. The design is
responsive to all mobile devices, which helps the
customer can easily decide what to eat and even
sort by phone from the page.
The
webdesign
...............
camino.sk
..................
Art Direction
Naming
Identity
Branding
Webdesign
mexico
Corporganic is a Beauty Medical Clinic, located in
Mexico City, with therapists specialized in Health
care and integral wellbeing. Its philosophy is to
provide a holistic approach to health and wellness
through a unique approach that combines properly
health treatments and protocols in order to enhance
the beauty from the inside out, find balance and
harmony back into the body and face.
The client requested a comprehensive project of visual
identity to represent the highest standards in the
cosmetic and health therapies. It was also important
to reflect the most fundamental aspects of the Spa,
health and nature.
CORPORGANIC
CLÍNICA MÉDICA DE BELLEZA
12
doce
twelve
dvanásť
CLÍNICA MÉDICA DE BELLEZA
13
trece
thirteen
trinásť
the font choice in the logo reflects the values of simplicity,
uniqueness and quality. The aim, with the choice of colors,
was to allow them to be attractive to both women and men and
evoke feelings of calm and relaxation, communicating around
the ethos of the clinic and its healing properties.
The symbol transmits the connection with nature. Its organic
forms, enhance values through the graphic elegance, promoting
differentiation and brand consistency. The basis of visual
concept is therefore beauty itself.
visual identity
In the
...............
CLÍNICA MÉDICA DE BELLEZA
The first was to create a memorable and
modern name, immediately reflect the
tagline of the brand and positioning
themself as a professional place for a
section of people who are aware of the
benefits in beauty care.
14
catorce
fourteen
štrnásť
The project has been extended to several graphics applications
around the brand, such as posters, promotional, web design and
marketing on social networks.
...............
Each section of the site is very well
resolved, fitting harmoniously with the
modern context of the brand and highly
functional in general.
The site is structured from independent
modules that apply the skeumorphism
style at their interface to enhance the
experience and make more intuitive user
interaction.
The overall system works by entering the
ZIP code on the web site or mobile
application to find the best takeout
restaurants in your local area, order
and pay online. A section where the user
can rate the service and food was
integrated.
Icons were generated to classify the
type of cuisine offered each restaurant.
4
cuatro
four
štyri
15
quince
fifthteen
pätnásť
..................
Art Direction
Identity
Branding
Webdesign
slovakia
Our challenge was to create an attractive logo for
all children. The brand needed to convey confidence,
learning and energy. With this in mind, a logo that
is full learning and fun moments was designed. To
represent learning in kindergarten during childhood,
our focus was on creating a colorful, sensory and
attractive environment.
KIDSFUN
16
dieciseis
sixteen
šestnásť
17
diecisiete
seventeen
sedemnásť
is a squirrel synthesis represented by the letter K, being a
common animal in the wildlife in Slovakia, which generates
friendly and fun emotions.
The main function of the system is to find ways to communicate
on the level of adults and children. Direct communication for
people of all sizes.
The font used is playful and optimistic, harmonizing with the
logo, so it is associated direct and sympathetic way, achieving
a balance between the child and youth sector. The color code
is diverse and colorful, allowing identity is versatile,
dynamic, festive and cheerful.
The branding was extended through promotional items, display
materials and online experience.
visual identity
The
...............
...............
K
kidsfun.sk
idsFunžijeme v detskom svete
The visual identity
applications extended to
various self-promotion
materials.
...............
18
dieciocho
eighteen
osemnásť
..................
Art Direction
Naming
Identity
Branding
Webdesign
UIX
spain
It is a platform for ordering food online in major cities of Spain.
The objective is to provide its customers an easier way to order
their favorite meal. The launch of the brand required a fresh,
friendly reliable and dynamic visual identity.
19
diecinueve
nineteen
devätnásť
PA’LLEVAR
20
veinte
twenty
dvadsať
is striking, is integrated with elements that are easily identifiable
and can immediately associate the heading of the company. Motorcycle
and chef's hat in the symbol support the concept of food delivery
service. The color palette was selected by an analysis of the use of
colors of some major social networking platforms. The red color has
a high degree of remembrance and connotes directly with the sense of
sight being the color of the color spectrum that the human eye sees
best. It is usually associated with food, mobilizes and sells
better. The typography is sans-serif belonging to the "gothic"
family, suitable for short texts and is readable from a distance.
The name of the company was created from
the colloquial expression PA'LLEVAR used
everyday in Spanish to offer and order
takeout. It's a relaxed and derived form
the origin of the word "for". Achieving a
remarkable, distinct, memorable and unique
name. The brand name inspired a friendly
and dynamic graphical language that runs
through the entire brand.
logo-symbol
The
Each section of the site is very well
resolved, fitting harmoniously with the
modern context of the brand and highly
functional in general.
The site is structured from independent
modules that apply the skeumorphism
style at their interface to enhance the
experience and make more intuitive user
interaction.
The overall system works by entering the
ZIP code on the web site or mobile
application to find the best takeout
restaurants in your local area, order
and pay online. A section where the user
can rate the service and food was
integrated.
Icons were generated to classify the
type of cuisine offered each restaurant.
21
veinteyuno
twenty one
dvadsať jeden
22
veintidos
twenty two
dvadsať dva
The strategy for print and online use a mixture of social
content, creative and clear in their messages, to align and
position the brand, keeping the visual unit in each
23
veintitres
twenty three
dvadsať tri
..................
Art Direction
Identity
Branding
Webdesign
slovakia
Our challenge was to create an attractive logo for all children. The brand
needed to convey confidence, learning and energy. With this in mind, a logo
that is full learning and fun moments was designed. To represent learning in
kindergarten during childhood, our focus was on creating a colorful, sensory
and attractive environment.
CHALUPKA
24
veinticuatro
twenty four
dvadsať štyri
is based on traditional cottages
in Slovakia are characterized by
the use of decorative geometric
patterns on the walls. We have
redesigned these patterns using a
variety of bright colors to
convey a message that Chalupka is
the placer where children interact,
fantasize and play in that world,
without forgetting the values of
the company are based on leaving
solid memories in childhood and
build a pillar for life children
through the game and traditions
of Slovakia. The font was selected
with the same fundamental child's
perspective to represent the
values of the brand.
visual identity
The solution of the
...............
...............
25
veinticinco
twenty five
dvadsať päť
Part of creating this visual concept, provides to Chalupka a set
of versatile and modular patterns of elements that could be
reused, reconfigure and expand.
The visual identity
applications extended to
various self-promotion
materials.
...............
26
veintiseis
twenty six
dvadsať šesť
applies the visual concept of the brand and it was decided by a one
page responsive navigation for all types of mobile, with brief and
timely information.
The
webdesign
...............
smschalupka.sk
..................
Art Direction
Identity
Branding
Webdesign
mexico
It is a 100% Mexican company integrated by a group of professionals in the
field of construction, capable of building and maintenance of all types of
industrial, commercial, housing and roads for public and private sector work,
using highest quality in technical, human and material resources.
BRANDOS
ESTRUCTUS SA DE CV
27
veintisiete
twenty seven
dvadsať sedem
was solved from the principles in construction, technical
understanding and environmental practices. The figure's
main symbol is the square because it is a very stable and
permanent figure, associated with concepts such as stability,
permanence, honesty, righteousness, cleanliness, care and
balance.
visual identity
The solution of the
...............
28
veintiocho
twenty eight
dvadsať osem
Three squares were placed juxtaposed
modifying the visual qualities
with different orientation in
their internal area, to convey
this concept of evolution and
flexibility. The color palette is
blue to represent perseverance,
authority and confidence.
The Helvetica font used is charac-
terized by its neutrality, versatility
and high readability. Lowercase
letters were chosen, well-spaced
and weighing trusted authority,
efficiency and easy comprehension.
The company name was segmented
into 3 lines with diagonal cuts to
link well with the theme of dimen-
sionality, balance, angles and
architectural forms, to add their
own character.A simple but effective
solution with functionality and a
contemporary/modernist visual
language was achieved.
combines a good information archi-
tecture and modern look, with
simple navigation. Focusing on
content with descriptive images to
help make the information easy. It
was structured to be accessible to
users with different levels of
experience on different mobile
devices.
The
webdesign
...............
estructus.com
29
veintinueve
twenty nine
dvadsať deväť
The visual identity
applications extended to
various self-promotion
materials.
...............
30
treinta
thirty
tridsať
..................
world
LOGOS& TRADEMARKS
31
treintayuno
thirty one
tridsať jeden
32
treintaydos
thirty two
tridsať dva
33
treintaytres
thirty three
tridsať tri
34
treintaycuatro
thirty four
tridsať štyri
For projects, ideas, collaborations or anything you need
do not hesitate to contact, thank you!
contact@loarri.com
loarri.com
..................

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LOARRI STUDIO

  • 2. RETRO slovakia .................. GELA CLÍNICA DE BELLEZA méxico .................. CORPORGANIC CLÍNICA MÉDICA DE BELLEZA méxico .................. CAMINO slovakia .................. LOGOS & TRADEMARKS world.................. KIDSFUN slovakia .................. PA’LLEVAR spain .................. KIDSFUN slovakia .................. BRANDOS STRUCTUS SA DE CV méxico .................. STUDIES CASE
  • 3. SERVICES DESIGN Visual Identity Web design Interface design Applications Editorial Packaging Interiorism .................. CONSULTANCY Concept Strategy Naming Photography For projects, ideas, collaborations or anything you need do not hesitate to contact, thank you! contact@loarri.com loarri.com .................. DEVELOPMENT Web Front-End Back-End .................. 1 uno one jeden Established in Slovakia, LOARRI Studio creates brand experiences. Is a multidisciplinary project integrated in the graphic design, branding and web design with customers around the world. We are convinced that the design made with passion, intelligence and commitment creates positive changes, build strong emotional ties and generates a big impact. We believe that brands need to tell a story that conveys a unique and powerful meaning. To make that happen, it is necessary to a well-executed creative idea. LOARRI Studio specializes in big ideas, creative strategies and design that help improve the perception of the brands in the world, so they can excel and succeed. We work for all types of customers - from small business / start-ups to multinational companies. .................. DESIGNING EXPERIENCES BRAND
  • 4. .................. Art Direction Naming Identity Interiorism Branding Packaging Photography slovakia Retro is a new Café & Bar, which was born in the center of the pedestrian zone in Martin Slovakia; it is a place aimed at nostalgic people of the past, coffee lovers and those who enjoy drink in a friendly atmosphere.2 dos two dva RETRO CAFE & BAR
  • 5. ............... of the place, defined by an eclectic style fusioning styles, colors and eras as a source of inspiration. Mixing furniture Vintage, retro furnishings, some recovered from eviction, with yesteryear details and illustrations on the walls related to the name of the place, resulting in a relaxed atmosphere as in your living room. 3 tres three tri The project began with the interior design
  • 6. 4 cuatro four štyri is based on the types of letters with retro style inspired by European typographic trends from the first half of the twentieth century, designed for use in headlines, visual identities or short phrases.It has also been supple- mented by a system of symbols that have been inspired from ancient objects (LP and bicycle) that solveat the semantic level an essential part of the restaurant communication.The chosen color scheme, shapes and materials reflect the philosophy of the place and offer a point of differentia- tion and a level of sophistication that makes it stand out from its competition. The visual identity ...............
  • 7. Several graphics applica- tions have been developed around the brand, signage in the facade, posters, restaurant menus, promotionals, packaging etc. ............... 5 cinco five päť
  • 8. .................. Art Direction Identity Branding Packaging Webdesign méxico GELA Beauty Clinic is a brand located in one of the most exclusive areas of Mexico City. With over 15 years in the market, today it's one of the most recognized and prestigious brands in the world of styl- ing in Mexico City. Thanks to the success of the brand, it was decided to launch their own line of makeup. GELA Clínica de Belleza 6 seis six šest
  • 9. 7 siete seven sedem was to create a concept with an elegant, exclusive, sophisticated and feminine style to convey the brand personality and fashion attitude. The symbol of identity are two hearts intertwined from the same line with different thicknesses similar to calligraphy, with a delicate and feminine style, referring to the brushstrokes makeup and product quality. The choice of colors evokes sophistication, elegance and seduction. A serif typeface was chosen because it reflects effective- ness and simplicity. visual identity ............... The main objective of the
  • 10. ............... A graphic unit was achieved in their media strategy which included the website, branding and packaging of makeup. 8 ocho eight osem
  • 11. .................. Art Direction Branding Packaging Webdesign Photography slovakia Camino is a restaurant with gourmet menu since 2006. Located in Ruzomberok, Slovakia. Camino was opened as a different alternative for local people and those traveling through the road linking the east and west Slovakia. They described as a place with an enriched environment, with posi- tive energy for a stopover on their way, strengthen the body and renew the spirit. It is a good place for have a good lunch/dinner or just a coffee and a snack in good company. 9 nueve nine deväť CAMINO RISTORANTE
  • 12. we did for this project stems mainly from our customer profile; a small, warm space that offers quality products, friendly and cordial to their customers. In the case of menu design, editorial design employs a white background referring to the professional kitchen and makes for a pleasant experience for reading, also allows focus all its attention on the role of photographs to whet the appetite of customers. 10 diez ten desať visual concept The ...............
  • 13. 11 once eleven jedenásť consists of a single page as a letter / menu, simple navigation between sections and editorial design that allows reading easily. Our goal was to create a distinctive, highly graphic and natural style, something simple but unique. The pictures increase the experience on the site, making information more rich and reflect the quality of the dishes of Ristorante Camino. A colorful palette was used to create more attractive and modern style. The design is responsive to all mobile devices, which helps the customer can easily decide what to eat and even sort by phone from the page. The webdesign ............... camino.sk
  • 14. .................. Art Direction Naming Identity Branding Webdesign mexico Corporganic is a Beauty Medical Clinic, located in Mexico City, with therapists specialized in Health care and integral wellbeing. Its philosophy is to provide a holistic approach to health and wellness through a unique approach that combines properly health treatments and protocols in order to enhance the beauty from the inside out, find balance and harmony back into the body and face. The client requested a comprehensive project of visual identity to represent the highest standards in the cosmetic and health therapies. It was also important to reflect the most fundamental aspects of the Spa, health and nature. CORPORGANIC CLÍNICA MÉDICA DE BELLEZA 12 doce twelve dvanásť CLÍNICA MÉDICA DE BELLEZA
  • 15. 13 trece thirteen trinásť the font choice in the logo reflects the values of simplicity, uniqueness and quality. The aim, with the choice of colors, was to allow them to be attractive to both women and men and evoke feelings of calm and relaxation, communicating around the ethos of the clinic and its healing properties. The symbol transmits the connection with nature. Its organic forms, enhance values through the graphic elegance, promoting differentiation and brand consistency. The basis of visual concept is therefore beauty itself. visual identity In the ............... CLÍNICA MÉDICA DE BELLEZA The first was to create a memorable and modern name, immediately reflect the tagline of the brand and positioning themself as a professional place for a section of people who are aware of the benefits in beauty care.
  • 16. 14 catorce fourteen štrnásť The project has been extended to several graphics applications around the brand, such as posters, promotional, web design and marketing on social networks. ...............
  • 17. Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general. The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction. The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated. Icons were generated to classify the type of cuisine offered each restaurant. 4 cuatro four štyri 15 quince fifthteen pätnásť
  • 18. .................. Art Direction Identity Branding Webdesign slovakia Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment. KIDSFUN 16 dieciseis sixteen šestnásť
  • 19. 17 diecisiete seventeen sedemnásť is a squirrel synthesis represented by the letter K, being a common animal in the wildlife in Slovakia, which generates friendly and fun emotions. The main function of the system is to find ways to communicate on the level of adults and children. Direct communication for people of all sizes. The font used is playful and optimistic, harmonizing with the logo, so it is associated direct and sympathetic way, achieving a balance between the child and youth sector. The color code is diverse and colorful, allowing identity is versatile, dynamic, festive and cheerful. The branding was extended through promotional items, display materials and online experience. visual identity The ............... ............... K kidsfun.sk idsFunžijeme v detskom svete
  • 20. The visual identity applications extended to various self-promotion materials. ............... 18 dieciocho eighteen osemnásť
  • 21. .................. Art Direction Naming Identity Branding Webdesign UIX spain It is a platform for ordering food online in major cities of Spain. The objective is to provide its customers an easier way to order their favorite meal. The launch of the brand required a fresh, friendly reliable and dynamic visual identity. 19 diecinueve nineteen devätnásť PA’LLEVAR
  • 22. 20 veinte twenty dvadsať is striking, is integrated with elements that are easily identifiable and can immediately associate the heading of the company. Motorcycle and chef's hat in the symbol support the concept of food delivery service. The color palette was selected by an analysis of the use of colors of some major social networking platforms. The red color has a high degree of remembrance and connotes directly with the sense of sight being the color of the color spectrum that the human eye sees best. It is usually associated with food, mobilizes and sells better. The typography is sans-serif belonging to the "gothic" family, suitable for short texts and is readable from a distance. The name of the company was created from the colloquial expression PA'LLEVAR used everyday in Spanish to offer and order takeout. It's a relaxed and derived form the origin of the word "for". Achieving a remarkable, distinct, memorable and unique name. The brand name inspired a friendly and dynamic graphical language that runs through the entire brand. logo-symbol The
  • 23. Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general. The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction. The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated. Icons were generated to classify the type of cuisine offered each restaurant. 21 veinteyuno twenty one dvadsať jeden
  • 24. 22 veintidos twenty two dvadsať dva The strategy for print and online use a mixture of social content, creative and clear in their messages, to align and position the brand, keeping the visual unit in each
  • 26. .................. Art Direction Identity Branding Webdesign slovakia Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment. CHALUPKA 24 veinticuatro twenty four dvadsať štyri
  • 27. is based on traditional cottages in Slovakia are characterized by the use of decorative geometric patterns on the walls. We have redesigned these patterns using a variety of bright colors to convey a message that Chalupka is the placer where children interact, fantasize and play in that world, without forgetting the values of the company are based on leaving solid memories in childhood and build a pillar for life children through the game and traditions of Slovakia. The font was selected with the same fundamental child's perspective to represent the values of the brand. visual identity The solution of the ............... ............... 25 veinticinco twenty five dvadsať päť
  • 28. Part of creating this visual concept, provides to Chalupka a set of versatile and modular patterns of elements that could be reused, reconfigure and expand. The visual identity applications extended to various self-promotion materials. ............... 26 veintiseis twenty six dvadsať šesť applies the visual concept of the brand and it was decided by a one page responsive navigation for all types of mobile, with brief and timely information. The webdesign ............... smschalupka.sk
  • 29. .................. Art Direction Identity Branding Webdesign mexico It is a 100% Mexican company integrated by a group of professionals in the field of construction, capable of building and maintenance of all types of industrial, commercial, housing and roads for public and private sector work, using highest quality in technical, human and material resources. BRANDOS ESTRUCTUS SA DE CV 27 veintisiete twenty seven dvadsať sedem
  • 30. was solved from the principles in construction, technical understanding and environmental practices. The figure's main symbol is the square because it is a very stable and permanent figure, associated with concepts such as stability, permanence, honesty, righteousness, cleanliness, care and balance. visual identity The solution of the ............... 28 veintiocho twenty eight dvadsať osem
  • 31. Three squares were placed juxtaposed modifying the visual qualities with different orientation in their internal area, to convey this concept of evolution and flexibility. The color palette is blue to represent perseverance, authority and confidence. The Helvetica font used is charac- terized by its neutrality, versatility and high readability. Lowercase letters were chosen, well-spaced and weighing trusted authority, efficiency and easy comprehension. The company name was segmented into 3 lines with diagonal cuts to link well with the theme of dimen- sionality, balance, angles and architectural forms, to add their own character.A simple but effective solution with functionality and a contemporary/modernist visual language was achieved. combines a good information archi- tecture and modern look, with simple navigation. Focusing on content with descriptive images to help make the information easy. It was structured to be accessible to users with different levels of experience on different mobile devices. The webdesign ............... estructus.com 29 veintinueve twenty nine dvadsať deväť
  • 32. The visual identity applications extended to various self-promotion materials. ............... 30 treinta thirty tridsať
  • 37. For projects, ideas, collaborations or anything you need do not hesitate to contact, thank you! contact@loarri.com loarri.com ..................