pitched for the first time at The Festival of Media LatAm 2012 in Miami http://www.festivalofmedia.com/latam/map

1. Do you want to know
what people want?

2. let's say you want to seduce a woman

3. let's say you want to seduce a woman

4. let's say you want to seduce a woman

5. you definitely have to go through a process
a) you look
for ways to
get in touch
with her

6. you definitely have to go through a process
b) you want
to know the
most about
her

7. you definitely have to go through a process
c) you have
to give her
what she
wants or
expects

8. you definitely have to go through a process
d) so
that, if you
are lucky,
you get...
well you
know

9. for brands and customers it's the same...
but with a
small, yet
significant
difference:

10. brands jump to
the "market
penetration"
part,
without forepla
ying. and, well,
that's a little bit
rude.

11. they spend too much or too little, they ask
to the wrong persons, or miss the right timing...
so that
this is the
results they
usually get!

12. good news for you, enter:
The tecnology platform to foreplay
with your customers (kind of)

13. so, practically, how does it work?
get in touch
know the most
give her what she wants
get laid
engagement
insights
retargeting
conversion

14. Pick1 is about 3 key concepts:
questions,
and the
related
aggregated
answers

15. Pick1 is about 3 key concepts:
context
insights
based on
the social
identity

16. Pick1 is about 3 key concepts:
actionable
real-time
data for
retargeting
conversion

17. because, when it comes to questions, as of now:
either you
pay a huge
amount of
money, or
they are
worth nothing

18. "sweet spot" between adv and market research
the brand
creates a
question
and define
answers

19. "sweet spot" between adv and market research
users get
engaged
by voting
(optionally
to get also a
reward)

20. "sweet spot" between adv and market research
Pick1
aggregates
opinions on
top of the
social
identity

21. "sweet spot" between adv and market research
brand
access a
real-time
dashboard
and extracts
the data

22. "sweet spot" between adv and market research
Brand
clusters
users and
retarget via
email, adv,
or calls to
action

23. a company made by Italians, based in San
Francisco and funded in LatAm - goal 2012
● reach 100.000 profiled users > we reached 150.000!
● reach $300.000 revenues > reached it in Sep 2012!
● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!
● get press coverage > TechCrunch & more!
● raise $1M funding to fine-tune the product > done!

24. a company made by Italians, based in San
Francisco and funded in LatAm - goal 2013
● reach 10.000.000 profiled users
● reach $5.000.000 in revenues
● reach 100 worldwide Big Brands
● raise $3M-$5M funding to fulfill market request and scale

25. Retargeting via Automated Market Research
Do you want to know
what people want?
armando@pick1.com | paolo@pick1.com