A bitesized evaluation of an email marketing campaign

1. In my Inbox Issue 004 Mar 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /

2. The Key Good feature Bad feature

3. In the inbox Helpful reminder plus time limitation in the subject line.

4. Email without images Top of message is very untidy Main message still clearly visible without images A range of gifts and prices are clearly available. Spacing of elements could be improved

5. Email with images Remind someone else (?) More options if you’re not immediately inspired Auto link style clashes with the design Auto-styling of links gives a double underline effect. Does the site navigation add any value?

6. The landing page Time limited messaging is no longer present Design followed through Good use of persuasive messaging Wide range of options

7. In my Inbox Issue 004 Mar 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /