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Check-In, QR-Code & Co. Welche Chancen bieten Location Based       Services an Standorten?   Oliver Schmidt, Dailyplaces G...
Dailyplaces GmbH•   Location Based Social Network•   „Your friends know where to go“•   Start-up, 10 Mitarbeiter•   Trifel...
Überblick• Wie werden LBS an Standorten genutzt?• Typische Problemstellungen• Welche Arten von LBS gibt es?• Was bedeutet ...
Location Based?                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Wie werden LBS an Standorten genutzt?
Erfolgsparameter                          Location BasedSocial Graph              Engagement                      +       ...
Wie werden LBS an Standorten genutzt?                     EmpfehlungenSocial Graph                                      Po...
Welche LBS gibt es?Die “Big Player”:Facebook Places (Deals), Google Places/HotpotDie Mobile Couponing Spezialisten:z.B. Co...
Big Player             »Y O U R F R I E N D S K N O W W H E R E T O G O «
»Y O U R F R I E N D S K N O W W H E R E T O G O «
»Y O U R F R I E N D S K N O W W H E R E T O G O «
Typische ProblemeNutzer: “Ich habe einenGutschein gewonnen”                                       Verkäufer: “Sorry, da mu...
Mobile Couponing Spezialist                         »Y O U R F R I E N D S K N O W W H E R E T O G O «
Mobile Social Gaming                       »Y O U R F R I E N D S K N O W W H E R E T O G O «
Location Based Social Networks                          »Y O U R F R I E N D S K N O W W H E R E T O G O «
Location Based Social Networks                          »Y O U R F R I E N D S K N O W W H E R E T O G O «
Typische Probleme                                                 Umkreis 200mNutzer: “Ich habe hier 10                 Ve...
Noch mehr Badges sammeln?
Oder mehr Rabatte?
Was ist mit Mobile Tagging?                              »Y O U R F R I E N D S K N O W W H E R E T O G O «
Tag your world!                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Tag your world!                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Bahnhofsviertelnacht - Frankfurt   Kampagne der Stadt Frankfurt & Dailyplaces GmbH, August 2010   - Einsatz von QR-Codes a...
Walk in, Scan Products and get Rewards!                                »Y O U R F R I E N D S K N O W W H E R E T O G O «
Einige Shopkick - ZahlenJan 2011:„Nur“ 750.000 Nutzer (Foursquare ca. 5 Mio. Nutzer),aber...- 3 Mio. Scans an 250.000 Loca...
Empfehlungen von Freunden     werden wichtiger                       »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für StandorteKunden an den Standort binden-> Location Based Engagement                          »Y O U R F R I E N...
Chancen für Standorte  Freundesnetzwerke nutzen                             »Y O U R F R I E N D S K N O W W H E R E T O G...
Chancen für Standorte Kommunikation am Standort                         »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für Standorte  Es gibt nicht nur Facebook!                            »Y O U R F R I E N D S K N O W W H E R E T O...
Vielen Dank!    Oliver Schmidt   Dailyplaces GmbH  os@dailyplaces.com     @OliSchmidt                       »Y O U R F R I...
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QR-Codes, Check-ins & Co.

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Welche Chancen bieten Location Based Social Networks AN Standorten?

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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QR-Codes, Check-ins & Co.

  1. 1. Check-In, QR-Code & Co. Welche Chancen bieten Location Based Services an Standorten? Oliver Schmidt, Dailyplaces GmbH, os@dailyplaces.com
  2. 2. Dailyplaces GmbH• Location Based Social Network• „Your friends know where to go“• Start-up, 10 Mitarbeiter• Trifels-Verlag („GelbeSeiten“) als Investor• Facebook/Twitter Verknüpfung
  3. 3. Überblick• Wie werden LBS an Standorten genutzt?• Typische Problemstellungen• Welche Arten von LBS gibt es?• Was bedeutet Mobile Tagging?• Welche Chancen ergeben sich daraus für Standorte? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  4. 4. Location Based? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  5. 5. Wie werden LBS an Standorten genutzt?
  6. 6. Erfolgsparameter Location BasedSocial Graph Engagement + »Y O U R F R I E N D S K N O W W H E R E T O G O «
  7. 7. Wie werden LBS an Standorten genutzt? EmpfehlungenSocial Graph Posts/Fotos Badges, Items Mobile Tagging Check-Ins? Coupons Location Based Engagement »Y O U R F R I E N D S K N O W W H E R E T O G O «
  8. 8. Welche LBS gibt es?Die “Big Player”:Facebook Places (Deals), Google Places/HotpotDie Mobile Couponing Spezialisten:z.B. Coupies, MyMobai, GettingsDie Location Based Social Networks:z.B. Foursquare, Gowalla, DailyplacesDie Mobile Social Gaming Anbieter:z.B. MyTown, SCVNGR, GbangaWeitere: QYPE, kaufDA, Groupon.de... »Y O U R F R I E N D S K N O W W H E R E T O G O «
  9. 9. Big Player »Y O U R F R I E N D S K N O W W H E R E T O G O «
  10. 10. »Y O U R F R I E N D S K N O W W H E R E T O G O «
  11. 11. »Y O U R F R I E N D S K N O W W H E R E T O G O «
  12. 12. Typische ProblemeNutzer: “Ich habe einenGutschein gewonnen” Verkäufer: “Sorry, da muss ich erst den Chef fragen” Kommunikation? Standort/ PoS »Y O U R F R I E N D S K N O W W H E R E T O G O «
  13. 13. Mobile Couponing Spezialist »Y O U R F R I E N D S K N O W W H E R E T O G O «
  14. 14. Mobile Social Gaming »Y O U R F R I E N D S K N O W W H E R E T O G O «
  15. 15. Location Based Social Networks »Y O U R F R I E N D S K N O W W H E R E T O G O «
  16. 16. Location Based Social Networks »Y O U R F R I E N D S K N O W W H E R E T O G O «
  17. 17. Typische Probleme Umkreis 200mNutzer: “Ich habe hier 10 Verkäufer: “Diesen KundenCheck-ins und bin der Major” habe ich noch nie bei uns gesehen” Check-in Standort/ PoS »Y O U R F R I E N D S K N O W W H E R E T O G O «
  18. 18. Noch mehr Badges sammeln?
  19. 19. Oder mehr Rabatte?
  20. 20. Was ist mit Mobile Tagging? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  21. 21. Tag your world! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  22. 22. Tag your world! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  23. 23. Bahnhofsviertelnacht - Frankfurt Kampagne der Stadt Frankfurt & Dailyplaces GmbH, August 2010 - Einsatz von QR-Codes an 31 Standorten - Verknüpfung Facebook und Twitter-Seiten der Stadt Frankfurt »Y O U R F R I E N D S K N O W W H E R E T O G O «
  24. 24. Walk in, Scan Products and get Rewards! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  25. 25. Einige Shopkick - ZahlenJan 2011:„Nur“ 750.000 Nutzer (Foursquare ca. 5 Mio. Nutzer),aber...- 3 Mio. Scans an 250.000 Locations in 3 Monaten- 20% sind mehrmals pro Woche aktiv- Kunden wie P&G, Kraft Foods, Macyʻs- ein funktionierendes Business-Modell= Pay-per-Visit(Kickbucks) »Y O U R F R I E N D S K N O W W H E R E T O G O «
  26. 26. Empfehlungen von Freunden werden wichtiger »Y O U R F R I E N D S K N O W W H E R E T O G O «
  27. 27. Chancen für StandorteKunden an den Standort binden-> Location Based Engagement »Y O U R F R I E N D S K N O W W H E R E T O G O «
  28. 28. Chancen für Standorte Freundesnetzwerke nutzen »Y O U R F R I E N D S K N O W W H E R E T O G O «
  29. 29. Chancen für Standorte Kommunikation am Standort »Y O U R F R I E N D S K N O W W H E R E T O G O «
  30. 30. Chancen für Standorte Es gibt nicht nur Facebook! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  31. 31. Vielen Dank! Oliver Schmidt Dailyplaces GmbH os@dailyplaces.com @OliSchmidt »Y O U R F R I E N D S K N O W W H E R E T O G O «

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