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Scripps Day 2015: Innovation in Practice

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Scripps Day 2015: Innovation in Practice

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Scripps College of Communication Associate Dean of Innovation Dr. Michelle Ferrier uses suitcase exercise for homeless.

Scripps College of Communication Associate Dean of Innovation Dr. Michelle Ferrier uses suitcase exercise for homeless.

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Scripps Day 2015: Innovation in Practice

  1. 1. + What is the problem my company is solving? What is the business model? What is the market size? Innovation in Practice: Media Entrepreneurship and HCD* @mediaghosts *Human-Centered Design Dr. Michelle Ferrier, Scripps College of Communication, Ohio University
  2. 2.  Associate Dean for Innovation, Research/Creative Activity and Graduate Studies at the Scripps College of Communication, Ohio University.  Ph.D. in Texts and Technology from the University of Central Florida.  Worked as a lead researcher with the Banner Center for Digital Media in Florida and developed a core digital media curriculum.  “Mother of Google Maps”: Digitized Landsat data for current GIS systems. Digital Content Architect
  3. 3. + This isn’t about startups. (but a way of thinking…and startups too.) “We need to use these new leadership practices in our core business, because we face so much uncertainty and need to continue to reinvent ourselves.” -- Scott Cook, Co-founder, Intuit.
  4. 4. + Emerging Digital Media Sectors  Experiential & Immersive Entertainment  Modeling & Simulation (virtual worlds, augmented/mixed reality)  Game Development & Publishing  Motion Picture Creation (webisodes, animation, visual effects, audio/sound design)  Pre-Vis/Visualization (data, mapping, architectural, bio-medical Dr. Michelle Ferrier, Ohio University, @mediaghosts
  5. 5. + Emerging Digital Media Sectors  Mobile Media  eLearning  Interactive Marketing & Advertising (social media, online ads, in-game ad placement  Content Aggregation & Distribution (niche portals)  Internet A/V Content Distribution (streaming media)  Web Content & Application Development Dr. Michelle Ferrier, Ohio University, @mediaghosts
  6. 6. + Student Skills and Knowledge 1. Construct and deliver a pitch. 2. Conduct market research. 3. Conduct audience analysis. 4. Understand the entrepreneurial landscape/startup culture. 5. Conduct a competitive analysis. 6. Create a minimum viable product. 7. Read, understand and create financial statements. Ferrier, Michelle Barrett. “Media Entrepreneurship: Curriculum Development and Faculty Perceptions of What Students Should Know,” Journalism & Mass Communication Educator, Sept. 2013, Vol 68, Issue 3, p. 222.
  7. 7. + Innovating for People: Luma Institute Human-Centered Design: The discipline of developing solutions in the service of people. Every story of a good innovation-- whether it's a new product, a new service, a new business model or a new form of governance-- begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations. http://www.luma-institute.com/
  8. 8. + Design Thinking @ Stanford
  9. 9. + The Design Process
  10. 10. +
  11. 11. + Scripps International Innovators Cup  https://www.ohio.edu/scrippscollege/innovationchallenge/2015- 16-challenges.cfm  Exploiting Popular Podcasts  Tracking Money in State & Local Elections  Engaging First-Time Voters  Create a News Outlet to Serve a “Media Desert”  Incentivize Your Audience to Help Tell Stories
  12. 12. Business Model Generation: Alexander Osterwalder and Yves Pigneur
  13. 13. + Resources: The Lean Startup by Eric Ries
  14. 14. + Resources The Business Model Generation book by Alexander Osterwalder and Yves Pigneur. This book introduces students to the 9-square business model canvas and gives them a framework for presenting their ideas. The Value Proposition Design book goes deeper into thinking about the problem statement and the value proposition that underlie successful ideas.
  15. 15. + Contact Me @mediaghosts FB: DrMichelleFerrier LinkedIn: Michelle Ferrier ferrierm@ohio.edu https://www.ohio.edu/scrippscollege/innovato rscup/

Notes de l'éditeur

  • LocallyGrownNews.com is my third hyperlocal: Legacy newspaper: MyTopiaCafe.com; Personal Venture: Highlands Family; MediaPowerLunch.com online education similar to Poynter’s NewsU.
  • https://www.youtube.com/watch?v=D2lwPohVvSU

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