SlideShare a Scribd company logo
1 of 11
MARKETING RESEARCH CHAPTER 28
DEFINING MARKETING RESEARCH ,[object Object],[object Object],[object Object]
WHY IS MARKETING RESEARCH IMPORTANT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO USES MARKETING RESEARCH? ,[object Object],[object Object],[object Object]
MARKETING INFORMATION SYSTEMS ,[object Object],[object Object],[object Object]
WHAT IS IN A MARKETING INFORMATION SYSTEM? ,[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF MARKETING RESEARCH ,[object Object],[object Object],[object Object],[object Object]
ATTITUDE RESEARCH ,[object Object],[object Object],[object Object]
MARKET RESEARCH ,[object Object],[object Object],[object Object],[object Object]
MEDIA RESEARCH ,[object Object],[object Object],[object Object],[object Object]
PRODUCT RESEARCH ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Marketiing information system
Marketiing information systemMarketiing information system
Marketiing information systemJyothi Elizabeth
 
Marketing research, meaning and concept of marketing, research and Marketing ...
Marketing research, meaning and concept of marketing, research and Marketing ...Marketing research, meaning and concept of marketing, research and Marketing ...
Marketing research, meaning and concept of marketing, research and Marketing ...Ashutosh Dubey
 
Marketing research, Role of Marketing Research and Marketing Research Process
Marketing research, Role of Marketing Research and Marketing Research ProcessMarketing research, Role of Marketing Research and Marketing Research Process
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing researchDr. J. Jayapradha Varma
 
Managing Marketing Information
Managing Marketing InformationManaging Marketing Information
Managing Marketing InformationMehmet Cihangir
 
What makes up a marketing intelligence system?
What makes up a marketing intelligence system?What makes up a marketing intelligence system?
What makes up a marketing intelligence system?Sameer Mathur
 
Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp grantdeaton
 
Marketing research ii.
Marketing research ii.Marketing research ii.
Marketing research ii.Supriya Pandey
 
The Importance Of Market Research
The Importance Of Market ResearchThe Importance Of Market Research
The Importance Of Market ResearchJumpStart Inc
 
Importance of Market Research for Businesses
Importance of Market Research for BusinessesImportance of Market Research for Businesses
Importance of Market Research for BusinessesMarket Analyst
 
Marketing research
Marketing researchMarketing research
Marketing researchcharu nagpal
 
Managing marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingManaging marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingDearMudassir
 
International Marketing Information System
International Marketing Information SystemInternational Marketing Information System
International Marketing Information SystemPure Chemicals Co
 

What's hot (20)

Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Mis
MisMis
Mis
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Marketiing information system
Marketiing information systemMarketiing information system
Marketiing information system
 
Measuring market demand
Measuring market demandMeasuring market demand
Measuring market demand
 
Marketing research, meaning and concept of marketing, research and Marketing ...
Marketing research, meaning and concept of marketing, research and Marketing ...Marketing research, meaning and concept of marketing, research and Marketing ...
Marketing research, meaning and concept of marketing, research and Marketing ...
 
Marketing research, Role of Marketing Research and Marketing Research Process
Marketing research, Role of Marketing Research and Marketing Research ProcessMarketing research, Role of Marketing Research and Marketing Research Process
Marketing research, Role of Marketing Research and Marketing Research Process
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing research
 
Managing Marketing Information
Managing Marketing InformationManaging Marketing Information
Managing Marketing Information
 
What makes up a marketing intelligence system?
What makes up a marketing intelligence system?What makes up a marketing intelligence system?
What makes up a marketing intelligence system?
 
Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Marketing research ii.
Marketing research ii.Marketing research ii.
Marketing research ii.
 
The Importance Of Market Research
The Importance Of Market ResearchThe Importance Of Market Research
The Importance Of Market Research
 
Importance of Market Research for Businesses
Importance of Market Research for BusinessesImportance of Market Research for Businesses
Importance of Market Research for Businesses
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Managing marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingManaging marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. Marketing
 
International Marketing Information System
International Marketing Information SystemInternational Marketing Information System
International Marketing Information System
 
Entp 14ppt
Entp 14pptEntp 14ppt
Entp 14ppt
 

Viewers also liked

PFIインターン最終発表
PFIインターン最終発表PFIインターン最終発表
PFIインターン最終発表Shuzo Kashihara
 
I am not an ATM machine - Your charity from the donor perspective
I am not an ATM machine - Your charity from the donor perspectiveI am not an ATM machine - Your charity from the donor perspective
I am not an ATM machine - Your charity from the donor perspectiveSocialActions
 
Social Actions' Change the Web Challenge
Social Actions' Change the Web ChallengeSocial Actions' Change the Web Challenge
Social Actions' Change the Web ChallengeSocialActions
 
EnticeLabs Summary
EnticeLabs SummaryEnticeLabs Summary
EnticeLabs Summaryggordon
 
Dare To Do Docs
Dare To Do DocsDare To Do Docs
Dare To Do Docscmorse
 
Giornata nazionale del "Ti voglio bene"
Giornata nazionale del "Ti voglio bene"Giornata nazionale del "Ti voglio bene"
Giornata nazionale del "Ti voglio bene"Sa Cla
 

Viewers also liked (7)

PFIインターン最終発表
PFIインターン最終発表PFIインターン最終発表
PFIインターン最終発表
 
I am not an ATM machine - Your charity from the donor perspective
I am not an ATM machine - Your charity from the donor perspectiveI am not an ATM machine - Your charity from the donor perspective
I am not an ATM machine - Your charity from the donor perspective
 
Social Actions' Change the Web Challenge
Social Actions' Change the Web ChallengeSocial Actions' Change the Web Challenge
Social Actions' Change the Web Challenge
 
Hostingwebinarrevised
HostingwebinarrevisedHostingwebinarrevised
Hostingwebinarrevised
 
EnticeLabs Summary
EnticeLabs SummaryEnticeLabs Summary
EnticeLabs Summary
 
Dare To Do Docs
Dare To Do DocsDare To Do Docs
Dare To Do Docs
 
Giornata nazionale del "Ti voglio bene"
Giornata nazionale del "Ti voglio bene"Giornata nazionale del "Ti voglio bene"
Giornata nazionale del "Ti voglio bene"
 

Similar to Chapter 28 Overheads

Similar to Chapter 28 Overheads (20)

Marketing Research Introduction
Marketing Research IntroductionMarketing Research Introduction
Marketing Research Introduction
 
1 Market Research (1).doc
1 Market Research (1).doc1 Market Research (1).doc
1 Market Research (1).doc
 
Market Research
Market Research Market Research
Market Research
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing management
 
Importance of research in developing a marketing strategy.pdf
Importance of research in developing a marketing strategy.pdfImportance of research in developing a marketing strategy.pdf
Importance of research in developing a marketing strategy.pdf
 
Simple note marketing
Simple note marketingSimple note marketing
Simple note marketing
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Market Research.pptx
Market Research.pptxMarket Research.pptx
Market Research.pptx
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1
 
Marketing
MarketingMarketing
Marketing
 
Intro To Marketing Management-Final
Intro To Marketing Management-FinalIntro To Marketing Management-Final
Intro To Marketing Management-Final
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
Marketing
MarketingMarketing
Marketing
 
Marketing concepts.pptx
Marketing concepts.pptxMarketing concepts.pptx
Marketing concepts.pptx
 
MARKETING
MARKETINGMARKETING
MARKETING
 
MARKETING RESEARCH
MARKETING RESEARCHMARKETING RESEARCH
MARKETING RESEARCH
 
Marketing research intro
Marketing research introMarketing research intro
Marketing research intro
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 

Recently uploaded

John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 

Recently uploaded (20)

John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 

Chapter 28 Overheads