The world is becoming increasingly app-friendly, especially due to the number of people who own Smartphones. Therefore, all businesses should at least investigate whether or not an app will be a good addition to their marketing funnel. Mobile applications are simple, yet sometimes complex software that make life easy for mobile phone users. It is important to note that just creating an app and throwing it online does not mean that it will work towards growing your business. In fact, after developing and launching an app to the public, many business owners quickly find out that perfect app they “thought” they had is a flop. Even though they’ve invested a lot of time and money, they go right back to the drawing board. Therefore, before you embark on the mobile app journey, you need to have a solid plan in place to cover all aspects of your app - from development to marketing. However, you probably don’t know where to begin when it comes to creating and marketing mobile apps in a way that will generate more local leads, customers, and sales for your business. But, the fact is that a solid, professional mobile application can truly help your business generate more profits.

1. 10 Mobile App Tips for
Your Local Business
Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com

2. Tip #1
Be Prepared by Developing a Plan
 The Mobile App market is very
competitive
 Plan ahead to avoid some of the
pitfalls that can come with a failed
app
 Conduct thorough research before
you start developing your app

3. Tip #2
Make Sure Your App Solves a Problem
 Make a list of problems that your app
could solve for your customers and
prospects
 Think more like a mobile customer
and less like a business owner
 Make sure that your app is useful
and provides value to your audience

4. Tip #3
Keep Your Budget in Mind
 Mobile apps can range drastically in
price depending on the features and
functionality
 Discuss everything you want your
app to accomplish and discuss with
your designer to get a clear, laid out
budget

5. Tip #4
Make Your App Visually Appealing
 Create an app icon that will attract
and invite mobile users to use it
 A nice-looking app icon will pull your
audience in to find out what lies
behind your cool icon

6. Tip #5
Use Loading Indicators
 Sometimes, it takes a few seconds
for apps to load, but don’t allow a
blank screen
 Use loading indicators to make your
app more user-friendly by letting
them know that your app is working

7. Tip #6
Offer Special Promotions to App Users
 Reward users for using your app
 Offer discounts, special deals,
freebies, or anything along those
lines
 Convert them from one-time
shoppers to loyal customers

8. Tip #7
Make Your App Social Media-Friendly
 Users will be able to connect to your
social media profiles right from the
app
 App works to build a strong social
media presence for you on auto-pilot

9. Tip #8
Make Your App Interesting and Irresistible
 Think outside the box and give them
something “extra” in your app
 Include elements that make mobile
users “want” to use your app often

10. Tip #9
Make Your App Easily Shareable
 If your app is great, your users will
want to share it with their friends,
family, and colleagues
 Make it easy for them to do just that
by integrating a sharing tool in your
app
 This is essentially “free” advertising
for you

11. Tip #10
Keep it Simple
 Make sure users understand how to
start using your app
 Your design should provide the best
user-experience
 Apps are a great way to gain local
popularity with mobile users

12. If you would like more information about mobile
apps, contact me at 917-677-9937
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com