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The Sharing Economy

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Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM

The Sharing Economy

  1. THE SHARING ECONOMY LOIC LE MEUR FOUNDER, LEWEB
  2. I’M NOT AN EXPERT IT’S JUST MY THEME FOR LEWEB LONDON
  3. RACHEL & LISA ARE EXPERTS
  4. You cannot avoid it, even if you try.
  5. 40,000 people per day 30,000 cities 192 countries
  6. 40,000 people per day 30,000 cities 192 countries
  7. 40,000 people per day 30,000 cities 192 countries
  8. 40,000 people per day 30,000 cities 192 countries
  9. 40,000 people per day 30,000 cities 192 countries
  10. 40,000 people per day 30,000 cities 192 countries
  11. 40,000 people per day 30,000 cities 192 countries
  12. 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS
  13. $320 million pledged by 2.2 million people on 18,000 projects
  14. $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers
  15. 25,000 fans donated $1.2M on kickstarter to finance Amanda Palmer’s new album
  16. 767,000+ members
  17. Largest Community Garden on the Planet 25 million square feet
  18. 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013
  19. 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013
  20. "We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary." Bill Stewart, VP of customer care at Sunrun
  21. Why sharing?
  22. #1 Recession
  23. Photo Credit: Ed Yourdon/Flickr
  24. #2 Too much waste
  25. Photo Credit: plasticparadisemovie.com
  26. #3 Too much stuff we don’t use
  27. Photo Credit: K2D2vaca/Flickr Black Friday video
  28. Self Storage is a $22 billion industry
  29. Larger than box office sales
  30. 983 2480 1950 2011 And our homes are getting bigger! Home size between 1950-2011
  31. #4 Too much choice and disconnect with happiness
  32. Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
  33. Since 1960
  34. 3 times more teen suicide
  35. 5 times more prison population
  36. There is always something better
  37. There is always something BIGGER
  38. There is always something faster
  39. The more we have
  40. The more we want
  41. #5 Enough of crappy products
  42. Photo Credit: Kazutaka Sawa/Flickr The number of people living and dining by themselves has doubled over the last 40 years
  43. #6 Social Local Mobile Revolution
  44. • Technology enables this growth
  45. • Sharing is at the core of tech growth
  46. • Mobile and Local enable totally new types of sharing services
  47. What people are doing
  48. 1. Return to local markets: Etsy THE CRAFTSMAN LIVES AGAIN ON ETSY Human to human relationship between the person who is making it and the person who is buying it. 3 years 200,000 sellers 1 Million registered users
  49. 1. Return to local markets: Etsy FARMSTAND There are more than 5,750 local farmers markets versus 1,700 in 1994.
  50. LAGreenGrounds.org creates gardens... Photo Credit: www.lagreengrounds.org
  51. LAGreenGrounds.org creates gardens... ... on sidewalks Photo Credit: www.lagreengrounds.org
  52. New consumer mindset
  53. Simplicity Traceability and Transparency Community Participation Collaboration
  54. An entire new generation is growing up with new values
  55. They believe in authenticity
  56. They believe in sustainability
  57. They believe in doing well is doing good
  58. They believe in community sharing
  59. They believe in creating together
  60. They believe in crowdfunding
  61. They believe that greed is BAD, money is OK
  62. BURNING MAN gathers 50,000 people in the desert with no money and no marketing
  63. Burning Man video From Spark
  64. Photo Credit: Hawaii Savvy/Flickr
  65. Photo Credit: Hawaii Savvy/Flickr
  66. Photo Credit: Hawaii Savvy/Flickr
  67. They want to live with less
  68. They want to live with lessMUCH
  69. “this stuff ended up running my life, the things I consumed ended up consuming me” Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill
  70. You are not the clothes you wear, the contents of your wallet, or the car you drive.
  71. “Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need” Rachel Botsman, in “What’s mine is yours”
  72. New products being created
  73. Designed to last, not crappy
  74. Preserve the planet
  75. Focus on use availability more than ownership
  76. 4 core principles of collaborative consumption CRITICAL MASS IDLING CAPACITY BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
  77. 5. A PRICE TAG HIGH ENOUGH THAT MAKES IT WORTH SHARING OR GETTING A POWER DRILL HAS CRITICAL MASS HUGE IDLE TIME BUT NOT EXPENSIVE ENOUGH
  78. The new brands
  79. No brand is the new brand
  80. No pushed or intrusive advertising
  81. Very community focused
  82. Stays out of the way of the users
  83. Has purpose
  84. Could the sharing economy be a fad?
  85. Cloo video
  86. Loosecube built a marketplace
  87. not a community
  88. 40% of America’s workforce will be freelancers by 2020
  89. Trust is the key
  90. "by the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power" Craig Newmark
  91. Why you should care
  92. Large companies already crowdsource
  93. Red Bull Collective Art, in partnership with Adobe
  94. During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
  95. Coca Cola running crowdsourcing design and brand ideas
  96. Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
  97. How you can participate
  98. The growth of the sharing economy can be slowed down by large companies, governments with unaligned interests
  99. Replace consumerism with peer to peer sharing
  100. The system centralizes production, wealth and control Industrial Economy Credit: Douglas Atkin
  101. Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin
  102. Legalize sharing
  103. Make sharing mainstream by shifting the culture
  104. This is not a fad it’s a huge movement
  105. From Collaborative Consumption to Collaborative Creation
  106. LOIC LE MEUR FOUNDER, LEWEB LOIC@LEWEB.CO FACEBOOK.COM/LOIC TWITTER: @LOIC Share. Thanks for your help on this presentation: Morgan Denis Axelle Tessandier Karyn Kane Williams Douglas Atkin

Remarques

  • 25,000 fans donated $1.2M on kickstarter to finance her next albumhttp://www.wired.com/underwire/2013/03/amanda-palmer-2/http://www.nytimes.com/2012/06/06/arts/music/amanda-palmer-takes-connecting-with-her-fans-to-a-new-level.html?pagewanted=all&_r=0
  • SPARK VIDEO http://www.youtube.com/watch?v=JbSUyYXH8hs
  • http://www.fastcoexist.com/1681790/your-reputation-will-be-the-currency-of-the-future?utm_source=twitter
  • Distorted investment priorities, as wealth gets directed into what will earn the largest profit and not into what most people really need (so public health, public education, and even dikes for periodically swollen rivers receive little attention);Worsening exploitation of workers, since the harder, faster, and longer people work—just as the less they get paid—the more profit is earned by their employer (with this incentive and driven by the competition, employers are forever finding new ways to intensify exploitation);Overproduction of goods, since workers as a class are never paid enough to buy back, in their role as consumers, the ever growing amount of goods that they produce (in the era of automation, computerization and robotization, the gap between what workers produce—and can produce—and what their low wage allows them to consume has increased enormously);Unused industrial capacity (the mountain of unsold goods has resulted in a large percentage of machinery of all kinds lying idle, while many pressing needs—but needs that the people who have them can't pay for—go unmet);Growing unemployment (machines and raw materials are available, but using them to satisfy the needs of the people who don't have the money to pay for what could be made would not make profits for those who own the machines and raw materials—and in a market economy profits are what matters);Growing social and economic inequality (the rich get richer and everyone else gets poorer, many absolutely and the rest in relation to the rapidly growing wealth of the rich);The same market experiences develop a set of anti-social attitudes and emotions (people become egotistical, concerned only with themselves. "Me first", "anything for money", "winning in competition no matter what the human costs" become what drives them in all areas of life. They also become very anxious and economically insecure, afraid of losing their job, their home, their sale, etc.; and they worry about money all the time. In this situation, feelings as well as ideas of cooperation and mutual concern are seriously weakened, where they don't disappear altogether, for in a market economy it is against one's personal interest to cooperate with others);Worsening ecological degradation (since any effort to improve the quality of the air and of the water costs the owners of industry money and reduces profits, our natural home becomes increasingly unlivable);
  • An individual with no specialized skills should be able to make an average of $41,000 per year in the SERead more at http://venturebeat.com/2013/01/21/will-you-leave-your-job-to-join-the-sharing-economy/#eBwU2PvBIYBJEa57.99Sabrina Hernandez, 23, used to work at Starbucks, but she isn’t going back after averaging $1,200 a month this fall hosting strangers’ dogs in her apartment through website DogVacay. “It’s so much more rewarding than working in a customer-service setting.”Airbnb commissioned a study of its economic impact on San Francisco last year and found a “spillover effect.” Because an Airbnb rental tends to be cheaper than a hotel, people stay longer and spent $1,100 in the city, compared with $840 for hotel guests; 14% of their customers said they would not have visited the city at all without Airbnb.Today, City CarShare members save an average of more than $8,000 per year compared with the costs of private car ownership. Studies have shown, for example, that for every reduction of 15,000 owned cars, a city keeps $127 million in the local economy as people are able to get what they need within a smaller geographic area.
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