apply all the benefits of email marketing to your business and learn and correct all the mistakes of email marketing

1. BENEFITS & LIMITATIONS
OF
E-MAIL MARKETING
Lokesh Raghani
E-mba
Digital Business Management

2. BENEFITS
Low Cost
 Easy to Track
 Opt in or UN-Subscribe Option
 Fast Response
 Measurable Results
 Interactive
 Targeted Marketing


3. LIMITATIONS
Customers may not see the message.
 It’s not cheap.
 Need to work hard.
 There will always be glitches.
 It’s becoming an old tactic.


4. Do’s & don'ts
of
email marketing

5. DO’S
Aggressively capture email subscribers.
 Offer at least one subject-oriented option.
 Personalize promotions.
 Invest in a branded template.
 Build promotional landing pages.
 Send out mobile friendly emails.
 Clean up your lists periodically.
 Compress your images.


6. DON'TS
Don’t spam your lists.
 Don’t send out emails with poor content.
 Don’t assume your list is good forever.
 Don’t put too much on the email page.
 Don’t send out bad coupons.


7. STATISTICAL FACTS
21% of email recipients report email as Spam, even
if they know it isn’t.
 69% of email recipients report email as Spam
based solely on the subject line.
 80% of social network members have received
unsolicited email or invites.
 35% of business professionals check email on a
mobile device.
 People who buy products marketed through email
spend 138% more than people that do not receive
email offers.


8. BIBLIOGRAPHY
http://shoutitoutdesign.com/top-10-advantages-ofemail-marketing/
 http://smallbizdiamonds.com/post/33769586538/sp
am-glitches-and-cost-5-drawbacks-of-emailmarketing
 http://www.practicalecommerce.com/articles/4110Email-Marketing-Dos-and-Don-ts-for-EcommerceMerchants
