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Whats next in online mapping?                                           Ed Freyfogle                                      ...
Once upon a time ...                       Getting maps onto a website was                       ●   highly complicated   ...
Today    ●   Maps have become a "must have"        ○ desktop and mobile    ●   Integration has become radically simpler   ...
Where are we going?
Who am I?       ●    vertical search engine for real estate       ●    based in London, serve 8 markets       ●    70+ pro...
We love maps
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
OpenStreetMap                                 ●   Started in 2004                                 ●   The "wiki" map of th...
Volunteers? WTF?
Growing like a weedhttp://wiki.openstreetmap.org/wiki/Stats
Obsolescence happens March 2012 - after 244 years Encyclopaedia Britannica stops publishing
Comparehttp://www.openstreetmap.cl/comparacion/
Compare (cont)http://www.openstreetmap.cl/comparacion/
Compare (cont)        Tamale, Ghanahttp://www.flickr.com/photos/65259390@N08/
Big backers                 Free OSM tile serving                 Sponsors events,                 donates aerial imagery ...
Why is this important?  http://maps.stamen.com/watercolor
Why is this important?  http://www.opencyclemap.org
Why is this important?
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
We are the 0.35%       "will only affect 0.35% of users".
The Nestoria switchhttp://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma
A snowball starts rolling...        "There are signs, however, that Googles dominance is under assault..."
Case study - StreetEasyhttps://plus.google.com/118383351194421484817/posts/foj5A1fURGthttp://streeteasy.com/
Case study - Foursquarehttp://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-hi-to-pr...
Case study - Foursquarehttp://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-with-mapbox-...
An ecosystem is born   mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....
Incumbents trying to react - compete
Incumbents trying to react - embracehttp://www.esri.com/software/arcgis/extensions/openstreetmap
GOOG responds
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
New entrants - Apple
New entrants - Amazon?
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
Barriers to entry falling   http://recce.at/
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
What does this mean for you?    ●   Local situation drives which solution is best    ●   New models like OSM allowing nove...
Questions/Learn more      http://www.nestoria.com      http://www.lokku.com      @nestoria      http://geomobldn.org      ...
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What’s next in mapping for portals? ppw2012

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Ed Freyfogle's talk on trends in online mapping at the July 2012 San Francisco Property Portal Watch workshop

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What’s next in mapping for portals? ppw2012

  1. 1. Whats next in online mapping? Ed Freyfogle 31 July 2012 Property Portal Watch San Francisco Workshop
  2. 2. Once upon a time ... Getting maps onto a website was ● highly complicated ● very expensive ● required trained experts
  3. 3. Today ● Maps have become a "must have" ○ desktop and mobile ● Integration has become radically simpler ● All sorts of local data overlays ○ increasingly real-time ● Pace of innovation accelerating
  4. 4. Where are we going?
  5. 5. Who am I? ● vertical search engine for real estate ● based in London, serve 8 markets ● 70+ property portal partners ● 3M users/month world wide
  6. 6. We love maps
  7. 7. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  8. 8. OpenStreetMap ● Started in 2004 ● The "wiki" map of the world ● Anyone can edit ● Anyone can access the data for free http://www.openstreetmap.org
  9. 9. Volunteers? WTF?
  10. 10. Growing like a weedhttp://wiki.openstreetmap.org/wiki/Stats
  11. 11. Obsolescence happens March 2012 - after 244 years Encyclopaedia Britannica stops publishing
  12. 12. Comparehttp://www.openstreetmap.cl/comparacion/
  13. 13. Compare (cont)http://www.openstreetmap.cl/comparacion/
  14. 14. Compare (cont) Tamale, Ghanahttp://www.flickr.com/photos/65259390@N08/
  15. 15. Big backers Free OSM tile serving Sponsors events, donates aerial imagery Many local Donating data governments
  16. 16. Why is this important? http://maps.stamen.com/watercolor
  17. 17. Why is this important? http://www.opencyclemap.org
  18. 18. Why is this important?
  19. 19. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  20. 20. We are the 0.35% "will only affect 0.35% of users".
  21. 21. The Nestoria switchhttp://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma
  22. 22. A snowball starts rolling... "There are signs, however, that Googles dominance is under assault..."
  23. 23. Case study - StreetEasyhttps://plus.google.com/118383351194421484817/posts/foj5A1fURGthttp://streeteasy.com/
  24. 24. Case study - Foursquarehttp://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-hi-to-pretty-new-maps/
  25. 25. Case study - Foursquarehttp://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-with-mapbox-foursquare/
  26. 26. An ecosystem is born mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....
  27. 27. Incumbents trying to react - compete
  28. 28. Incumbents trying to react - embracehttp://www.esri.com/software/arcgis/extensions/openstreetmap
  29. 29. GOOG responds
  30. 30. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  31. 31. New entrants - Apple
  32. 32. New entrants - Amazon?
  33. 33. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  34. 34. Barriers to entry falling http://recce.at/
  35. 35. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  36. 36. What does this mean for you? ● Local situation drives which solution is best ● New models like OSM allowing novel, low cost experimentation ○ consumer experience ○ marketing ○ agent tools ● Maps have become opportunity to differentiate ● Watch this space
  37. 37. Questions/Learn more http://www.nestoria.com http://www.lokku.com @nestoria http://geomobldn.org @geomob

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