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Job Searching
Social Media
with
( How to create a presence, a network, and conversations that get you a job )
presented by
Patrick Stern
CHArlie Nelson
in collaboration with the
San Francisco Library
jobs and Career Center
tonight
Agenda
1. Why Social Media in a job search
2. Personal Branding
3. Engaging in conversations
4. When to Apply
5. Getting an interview
Social Job Search
with the
SF Library
Why Social Media?
!
of companies will use Social MEdia for Recruiting in 2014
94%
Source: Jobvite 2013
Social Job Search
with the
SF Library
!
of recruiters will view a candidates social profile after they apply
93%
!
of recruiters have made a hire through social media in 2013
78%
!
of companies offer a referral compensation program
68%
Social
Tools
Social Job Search
with the
SF Library
Personal Branding
“Be the real you because everyone else is taken and
replicas don’t sell for as much.”
- Dan Shawbel, personal branding expert
Personal
Ask these questions:
How do you consistently portray
yourself online?
!
What type of Social Networks
are you on?
!
What types of discussions do you
have? who with?
!
Which of your interests do you
most often discuss?
!
Where are your communities?
What is my
Brand?
one?
Niche social Networks:
Quora - ask questions
Behance - designers
Reddit - social news
pinterest - social Discovery
Tumblr - social blogging
Hacker news - Engineers
cafemom - Mothers
deviantart - art
Turntable.fm - music
instagram - mobile photo
yelp - food/critics
SOSH - Activity Network
Which Linkedin
Facebook
twitter
of a Brand
ELelments
apart
Human Elements Ex. Dim sum
Relevant Experience Qualified
Consistent on all platforms
that sets you
Social Job Search
with the
SF Library
Search
Job
with
Good starting point
get a feel for the market
find out where your skill set fits
Don’t Apply yet!
Create a list 5-8 jobs, no more
Social Job Search
with the
SF Library
Job Boards
Research
Discovery
Learn more about the company (facebook, glass door)
Get a feel for their culture
Does this fit what you are looking for?
and
Social Job Search
with the
SF Library
Search
Job
by
Start conversations
identify decision makers/influencers
Find advice and support
Social Job Search
with the
SF Library
engaging
Find Jobs
you would love
Building
dialog
a
Social Job Search
with the
SF Library
Connection
Context
Position
Plant seeds and find ways to
keep in touch outside of your
interest in getting the job
Social Job Search
with the
SF Library
Short Term Long TermVS
Connection
Context
Position
Move conversations to
the phone or in person
as soon as possible
Think of it…
Like Dating
Create personal
connection
ConVersation
STARTthe
Find Advocates
COnsider Introductions
SETUP Informational Interviews
Bring your Manilla Envelopes
Social Job Search
with the
SF Library
and talk to people
Get out
success
Key
of
Focus on 5-8 jobs
Match your skills to those jobs
Apply through advocates
Be Detailed oriented
Social Job Search
with the
SF Library
Elements
apply With a personal connection
74%of hired candidates use
personal connections
Source: Gallup Management Journal
(Source: http://gmj.gallup.com/content/
106957/personal-connections-still-
Interview
Getan
Have an Advocate Apply if possible
Write your cover letter for:
Hiring Manager
Senior Manager
Check in
2 weeks
!
Be prepared for your interview
Social Job Search
with the
SF Library
Job Searching
Social Media
with
( How to create a presence, a network, and conversations that get you a job )
Checklist
Create a social profile
Research and create a list
Engage in Dialogs
Find Advocates
Apply when you are ready
Social Job Search
with the
SF Library
Knock ‘em
dead.join the conversation
Patrick Stern / @patrickstern
Charlie Nelson / @andcharliesays
!
Continue the Discussion on LinkedIN
http://linkd.in/KZdfb4
#smjobhunt
Social Job Search
with the
SF Library

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Social Job Search 2014

  • 1. Job Searching Social Media with ( How to create a presence, a network, and conversations that get you a job ) presented by Patrick Stern CHArlie Nelson in collaboration with the San Francisco Library jobs and Career Center
  • 2. tonight Agenda 1. Why Social Media in a job search 2. Personal Branding 3. Engaging in conversations 4. When to Apply 5. Getting an interview Social Job Search with the SF Library
  • 3. Why Social Media? ! of companies will use Social MEdia for Recruiting in 2014 94% Source: Jobvite 2013 Social Job Search with the SF Library ! of recruiters will view a candidates social profile after they apply 93% ! of recruiters have made a hire through social media in 2013 78% ! of companies offer a referral compensation program 68%
  • 5. Personal Branding “Be the real you because everyone else is taken and replicas don’t sell for as much.” - Dan Shawbel, personal branding expert
  • 6. Personal Ask these questions: How do you consistently portray yourself online? ! What type of Social Networks are you on? ! What types of discussions do you have? who with? ! Which of your interests do you most often discuss? ! Where are your communities? What is my Brand?
  • 7. one? Niche social Networks: Quora - ask questions Behance - designers Reddit - social news pinterest - social Discovery Tumblr - social blogging Hacker news - Engineers cafemom - Mothers deviantart - art Turntable.fm - music instagram - mobile photo yelp - food/critics SOSH - Activity Network Which Linkedin Facebook twitter
  • 8. of a Brand ELelments apart Human Elements Ex. Dim sum Relevant Experience Qualified Consistent on all platforms that sets you Social Job Search with the SF Library
  • 9. Search Job with Good starting point get a feel for the market find out where your skill set fits Don’t Apply yet! Create a list 5-8 jobs, no more Social Job Search with the SF Library Job Boards
  • 10. Research Discovery Learn more about the company (facebook, glass door) Get a feel for their culture Does this fit what you are looking for? and Social Job Search with the SF Library
  • 11. Search Job by Start conversations identify decision makers/influencers Find advice and support Social Job Search with the SF Library engaging
  • 14. Connection Context Position Plant seeds and find ways to keep in touch outside of your interest in getting the job Social Job Search with the SF Library Short Term Long TermVS Connection Context Position Move conversations to the phone or in person as soon as possible
  • 17. ConVersation STARTthe Find Advocates COnsider Introductions SETUP Informational Interviews Bring your Manilla Envelopes Social Job Search with the SF Library
  • 18. and talk to people Get out
  • 19. success Key of Focus on 5-8 jobs Match your skills to those jobs Apply through advocates Be Detailed oriented Social Job Search with the SF Library Elements
  • 20. apply With a personal connection 74%of hired candidates use personal connections Source: Gallup Management Journal (Source: http://gmj.gallup.com/content/ 106957/personal-connections-still-
  • 21. Interview Getan Have an Advocate Apply if possible Write your cover letter for: Hiring Manager Senior Manager Check in 2 weeks ! Be prepared for your interview Social Job Search with the SF Library
  • 22. Job Searching Social Media with ( How to create a presence, a network, and conversations that get you a job ) Checklist Create a social profile Research and create a list Engage in Dialogs Find Advocates Apply when you are ready Social Job Search with the SF Library
  • 23. Knock ‘em dead.join the conversation Patrick Stern / @patrickstern Charlie Nelson / @andcharliesays ! Continue the Discussion on LinkedIN http://linkd.in/KZdfb4 #smjobhunt Social Job Search with the SF Library