52. Look at the brief
What is it asking you to do?
What are the key things you need to deliver?
How much money do you have?
How much time do you have?
53. Put your team together
What roles are needed on this job?
Who is going to do what in your team?
Who will look after the client?
Who will do the creative work?
Who will take care of the money?
54. What’s your big idea
Brainstorm some ideas on how you could
tackle this project.
Come up as many as you can. Decide
who will explain them to the rest of the
group and plan how you are going to tell
the story of how your idea answers the
brief.
55. It’s all in the detail
How many days will this job take do to?
What materials will you need and how
much will they cost?
Add this all up, does it fit the budget
you’ve been given?
56. Pitch your idea
Explain your idea to the rest of the group.
Make sure you cover all the categories in the
assessment form.
Tell us…
• What your idea is
• Why you think this will work
• Who is going to do what in your team
• Why you are value for money
• The timetable you’ve put together
