By Charm, Conor, Josh & Gerald

1. Wale ft. Lady Ga Ga - Chillin By Charmaine, Conor, Josh & Gerald http://www.youtube.com/watch?v=xbNyqtl99R0

3. Clothes

7. Demands of the Record Label Close-ups of artists. Direct gaze. Performance and narrative based video concept. Shows the artists names in opening credits.

8. Representation of the Artist Lots of clothes – walk in wordrobe shot (suggest wealthy). Drives expensives cars (wealth). Surrounded by groups of people (assumed friends – suggests popularity). Reference to Martin Luther King ‘I have a dream’ banner (implies artist is great, powerful and a leader).

9. Notions of Looking Other ‘friends’ in the video with the artist. The artist is filmed in his wardrobe so it’s as if you’re watching him in his house. He is filmed in his car through the car window.