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HAR NRG May 2009

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Aaron Long
Aaron Long

Presented to the HAR NRG group. Houston Association of Realtors New Realtor Group on Social Media and what is expected from them.

ImmobilierTechnologieBusiness
1  sur  42
Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
So What? http://www.facebook.com/pages/Houston-TX/Houston-Association-of- Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience 2. Participation 3. Expectation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Realtor Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter: Houston Realtor SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience - Visualization 2. Participation – High Ground 3. Expectation – Get Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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HAR NRG May 2009

  • 1. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3. So What? http://www.facebook.com/pages/Houston-TX/Houston-Association-of- Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. 1. Audience 2. Participation 3. Expectation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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  • 22. Twitter: Houston Realtor SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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  • 25. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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  • 27. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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  • 39. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 40. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. 1. Audience - Visualization 2. Participation – High Ground 3. Expectation – Get Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com