1. Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
2. Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
3. So What?
http://www.facebook.com/pages/Houston-TX/Houston-Association-of-
Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
9. Internet 2003-2006:
Search
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
10. Internet 2006-2008:
Social Web
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
11. Law of Commonality
http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
12. Internet ?:
All Your Base Are Belong to Us
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
13. Why? Connectors, Mavens, Salesmen
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
14. Why? Six Degrees
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
15. Why? Size Matters
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
16. Why? Target Acqusition
http://www.emarketer.com/Article.aspx?id=1006354
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
17. Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-
parents-cable-hdtvjpg/
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
18. Participation
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
19. Google Alerts / Blogs
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
20. Realtor Blogs
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
21. RSS Aggregators
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
42. 1. Audience - Visualization
2. Participation – High Ground
3. Expectation – Get Personal
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com