In 2014, rally goers from all 50 states and over 18 countries converged on the spiritual home of Sturgis, the Legendary Buffalo Chip, to celebrate the spectacular nature and unique atmosphere of the Largest Music Festival in Motorcycling™. Equal parts music, motorcycles, freedom and camaraderie, there is simply no other destination in the world that embodies the world-class party environment of the Sturgis Buffalo Chip.

1. STURGIS BUFFALO CHIP® EVENT SUMMARY 2 14

2. LEGENDARY EXPERIENCE
In 2014, rally goers from all 50 states and 22 countries converged on the spiritual home of Sturgis,
the Legendary Buffalo Chip, to celebrate the spectacular nature and unique atmosphere of the Largest
Music Festival in Motorcycling™. Equal parts music, motorcycles, freedom and camaraderie, there is
simply no other destination in the world that embodies the world-class party environment of the Sturgis
Buffalo Chip.
The nation’s top music acts, celebrities and industry influencers joined Sturgis’ most engaged fans
for one unforgettable, adrenaline-packed experience. International and national media outlets flocked to
the Buffalo Chip from as far as Russia, Japan and China to showcase the festivities to their audiences.
The world watched as television networks including FOX News and a feature episode of HISTORY’s
hit series, “Biker Battleground Phoenix,” broadcast this epic moto-extravaganza to millions.
Each year the Sturgis Buffalo Chip’s professional and highly committed staff works tirelessly
on all organizational details so it can host the planet’s best party for motorcyclists. From physical
improvements like asphalted roads, to expanded entertainment offerings and shopping at the
CrossRoads, the Buffalo Chip continually seeks to meet and exceed the deeply valued needs of its
extended family of customers.
Photos by Jordan Axtman
www.MannyPandya.com
©2014 Buffalo Chip Campground, LLC. 3

3. WORLD-CLASS CONCERTS
The Sturgis Buffalo Chip delivers the
most passionate, engaged fans to brands
by giving them a captivating, live music
experience they are inspired to be a
part of. Massive crowds enjoyed nine
unforgettable nights of concerts from
renowned acts including Mötley Crüe,
Alice Cooper, Collective Soul, Florida
Georgia Line, Lynyrd Skynyrd, ZZ Top,
Zac Brown Band and dozens more.
EPIC EXPOSURE
Outlets across all media chose the
Sturgis Buffalo Chip to broadcast the
excitement, pageantry and inspiration
of the rally experience to audiences
of hundreds of millions worldwide.
Viewers and listeners connected
with iconic Buffalo Chip brand with
feature broadcasts on NBC Sports,
FOX News, HISTORY’s hit series,
“Biker Battleground Phoenix,” and
live broadcasts on 15 radio stations
in a 10-state region.
ENGAGING EVENTS
Brand partners connected to fans before,
during and after the rally by engulfing them
in high-octane, adrenaline-pumping events
and activations. Fans stayed excited and
engaged throughout the festival thanks
to the iconic Budweiser Clydesdales;
The Off-Road Championship Series
(T.O.R.C.); bike shows hosted by leading
motorcycle publications, “Baggers”,
“Street Chopper”, “Hot Bike” and
“Cycle Source”; and organized rides
for Indian and Victory motorcycle owners.
LASTING LEADERSHIP
The Sturgis Buffalo Chip strives to be
both gracious hosts to our extended
family of customers and to create a
lasting, positive impact on the local
community. Charitable outreach is
at the core of the Buffalo Chip’s
business philosophy. Since 2008
it has contributed over $450,000
to Black Hills charities in support
of area youth and the preservation
of motorcycle history.
HIGHLIGHTS 2014 CHIP
Jesse James,
West Coast Choppers
www.lichterphoto.com
4 ©2014 Buffalo Chip Campground, LLC. ©2014 Buffalo Chip Campground, LLC. 5

4. POWERFUL PROMOTIONS
One of the most effective ways to reach
The Chip’s target audience is through
promotions, sweepstakes and contests
that create direct connections and tap
into shared passions. Activations like
the Sturgis Rider Sweepstakes, Poster
Model Search and Trip to The Chip
Giveaways give The Chip the opportunity
to create dynamic interactions that
deliver massive exposure, awareness
and advocacy for brands.
IDEAL INFLUENCERS
The great relationships the Sturgis
Buffalo Chip builds with industry
personalities, celebrities, and opinion
leaders makes for powerful brand
advocacy. The first family of custom
motorcycles, Arlen, Cory and Zach Ness;
West Coast Choppers’ Jesse James;
American Pickers’ Mike Wolfe and Frank
Fritz; actress Kristy Swanson; and actor
R. Lee Ermey all were on hand this
year to share deep rooted passions
for the authentic Chip experience.
PRODUCTIVE PARTNERS
Through partnership with highly
influential lifestyle companies, The
Chip extends its brand message into
broad-reaching markets and enhances
overall fan experience in unique and
memorable ways. Premier brands
like Anheuser-Busch, Red Bull North
America, Jack Daniels and Epiphone
Guitars comprise just a short list of
corporate sponsors that help make
the Sturgis Buffalo Chip the most
iconic brand in motorcycling.
OUTSTANDING OUTREACH
The Sturgis Buffalo Chip keeps in constant
contact with its loyal and passionate fan
base with a myriad of outreach efforts,
keeping conversations going around the
most valuable information, entertainment
and news content. Fans keep connected,
engaged and energized around the Buffalo
Chip brand year round through its social
media, blog posts, email blasts, videos
HOT
HOT and website.
HOT
www.lichterphoto.com
photo courtesy Barry Hathaway
www.lichterphoto.com

5. FULL
RANGE
OF
FANS
WE CALL ‘EM CHIPSTERS
photo courtesy BlingJohnson.com
www.lichterphoto.com
www.lichterphoto.com
photo courtesy BlingJohnson.com
8 ©2014 Buffalo Chip Campground, LLC.

6. DIMENSIONS 2014 FIT
www.lichterphoto.com
OCCUPATION
26%
9%
10%
6%5%
8%
21%
15%
PROFESSIONAL/TECHNICAL 26%
MIDDLE MANAGEMENT 9%
UPPER MANAGEMENT/EXECUTIVE 10%
CLERICAL/SERVICE WORKER 8%
TRADESMAN/LABORER 15%
SELF-EMPLOYED/BUSINESS OWNER 21%
RETIRED 6%
STUDENT 5%
EDUCATION
18%
34%
9%
34%
5%
BACHELOR’S DEGREE
SOME COLLEGE
GRADUATE DEGREE
HIGH SCHOOL
LESS THAN HIGH SCHOOL
0 5 10 15 20 25 30 35 40
TRIPS TAKEN PER YEAR
75% | 2 TO 5 TRIPS PER YEAR
9%
PASSPORT: 57% YES | 43% NO
GENDER
63%
MALE
37%
FEMALE
1% 10% 22% 25% 26% 13% 2% 1%
DWELLING TYPE
22% 78%
RENT: 22% | OWN: 78%
CENSUS DIVISION
29%
17%
18%
8%
9%
3%
3%
8%
5%
WEST NORTH CENTRAL
MOUNTAIN
EAST NORTH CENTRAL
WEST SOUTH CENTRAL
PACIFIC
NEW ENGLAND
EAST SOUTH CENTRAL
SOUTH ATLANTIC
MIDDLE ATLANTIC
0 5 10 15 20 25 30 35 40
*Sources:
2011 Sturgis Buffalo Chip Marketing Survey
2009 Sturgis Motorcycle Rally Visitor Analysis
AGE
-19 19-24 25-34 35-44 45-54 55-64 65-74 75+
INCOME
59.6% $50K–$150K
0–2 29%
3–5 46%
6–8 16%
9 PLUS 9%
29%
46%
16%
Motorcycle family members from 22 countries and all 50 states journeyed home to the
Sturgis Buffalo Chip in 2014. Our customers are very loyal and passionate consumers.
They are heavy users of travel products, home improvement products, recreational-outdoor
products and of course, motorcycles, parts & accessories.
©2014 Buffalo Chip Campground, LLC. 11

7. DIMENSIONS 2014 REACH
ONSITE AUDIENCE
Event and experiential marketing efforts
continue to be significant components
to the marketing mix, and few outdoor
venues deliver more fans to brands
than the Sturgis Buffalo Chip. In 2014,
The Chip welcomed home tens-of-thousands
of consumers as multi-day
campers, concert goes and shoppers
at its free-access commercial destination.
EARNED MEDIA
Amazing stories, exciting photo and
video opportunities and other rich content
make the Sturgis Buffalo Chip the most
iconic setting for media to generate
and broadcast compelling music and
motorcycle content. Through a combination
of social media, blog posts, printed articles,
online editorials, interviews and national
broadcasts, The Chip garnered a colossal
1.07 billion earned audience impressions,
making it the media’s most widely covered
celebration in motorcycling.
OWNED MEDIA
A vast arsenal of owned media
properties extend the Sturgis Buffalo
Chip’s brand reach including its
nationally distributed consumer
publication, the Buffalo Chip Gazette-
Sturgis Rider News®. The Chip’s
print, online, video, digital and social
media properties generated over
512 million owned audience impressions
and provided direct interaction and
conversation that kept consumers
continually engaged before, during
and after the rally.
PAID MEDIA
An effective combination
of paid media placements in print,
online, television, radio, outdoor and
trade enhanced The Chip’s outreach.
By improving the strength and
efficiency of its media buys and
leveraging partnerships, the Sturgis
Buffalo Chip accounted for over
250 million audience impressions,
making both Chip and partner brands
inescapable to rally attendees.
©2014 Buffalo Chip Campground, LLC. 13

8. STUDENT BUILD CHALLENGE™
As one of motorcycling’s most preeminent brands, the Sturgis
Buffalo Chip has the responsibility to serve the needs of its
customers worldwide and to sustain the motorcycle industry
by providing expanded opportunities to future technicians.
For the fifth consecutive year, The Chip’s Student Build
Challenge™ provided Sturgis Brown High School students
the opportunity to build, customize and finish a stock motorcycle
under the instruction of industry veterans Keith Terry, Randy and
Nick Cramer. Students gained experience that will greatly enhance
their employability for years to come through building a multiple-show-
winning custom Street Glide.
Special thanks to these industry-leading parts sponsors:
Baggster
CP Carrillo
Dakota Digital, Inc.
Dave Mackie Engineering
Diamond Heads
Dirty Bird Concepts
Feuling Parts
Handy Industries
Hawg Halters, Inc.
Horsepower, Inc.
Hot Leathers
Howard Knight
Ian Strachan Designs
Jamie’s Repair
Kicker Audio
Legend Suspensions
Owens Interstate Sales
R.C. Components
Thunder Cycle Design
Thunder Max
Trask Performance
Jack Van Kampen
Vee Rubber America
Adventure Power / Kinetik
LEGENDS RIDE®
Few events held in conjunction with the rally ever qualify as
epic, but the Buffalo Chip’s Legends Ride® is truly iconic.
Now in its eighth year, the Legends Ride continues to attract
a blue-chip roster of celebrities, as well as business leaders,
media and riders from around the world. The 2014 event set
new standards in promoting South Dakota and showcasing
the generosity of motorcyclists to a worldwide audience
by raising more than $54,000 for the Black Hills Special
Olympics and Sturgis Motorcycle Museum & Hall of Fame.
SPECIAL THANKS TO ADVENTURE POWER® –
TITLE SPONSOR OF THE 2014 LEGENDS RIDE.
SPECIAL THANKS TO BLACK HILLS HARLEY-DAVIDSON FOR
SPONSORING A STOCK STREET GLIDE FOR THE 2014 BUILD.
www.kevineilbeck.com
R
R
www.aaronpackard.com
14 ©2014 Buffalo Chip Campground, LLC. ©2014 Buffalo Chip Campground, LLC. 15

9. FREEDOM RIDE & CELEBRATION
Celebrating American Freedoms and those who protect them has long been a Sturgis
Buffalo Chip tradition. Powerful presentations, inspiring performances and moving
exhibits highlighted The Chip’s 23rd annual Freedom Celebration, in addition to a special
charity ride, sponsored by the City of Spearfish and led by retired Navy SEAL, LT Jason
Redman. The Chip honored five American heroes by presenting them the Bob Hanson
Distinguished Service Award on The Chip’s main stage in the presence of General
Wesley Clark, other dignitaries and thousands of loudly cheering patriotic guests.
Year after year women prove they are a thriving and powerful force in the motorcycling industry
and 2014 was no exception. The Buffalo Chip’s sixth annual Biker Belles Celebration, presented
by Harley-Davidson, brought together leading female influencers and luminaries in motorcycling to
share stories and mentorship and partake in our annual symposium. Empowering and encouraging
women today, and into our next generation, this charitable event raises funds for The Sturgis
Motorcycle Museum and Helping with Horsepower. Additional highlights of the event included a
viewing of Michelle Carpenter’s film “Driven to Ride” and enjoying the relaxing, luxury spa inspired
features of the Comfort Zone provided by Team Diva.
SPECIAL THANKS TO HARLEY-DAVIDSON MOTOR COMPANY® – TITLE SPONSOR OF THE
2014 BIKER BELLES CELEBRATION.
THE BIG STURGIS GIG™
JEREMIAH JAMES KORFE – WINNER OF THE 2014 BIG STURGIS GIG
www.aaronpackard.com
www.aaronpackard.com
www.aaronpackard.com
BIKER BELLES ® CELEBRATION
®
Opening for Florida Georgia Line and ZZ Top on the legendary
Sturgis Buffalo Chip stage is an unbelievable opportunity for an
up-and-coming musician. In 2014, hundreds of performers vied
for this once-in-a-lifetime chance by reaching out directly to
Chip fans in the Big Sturgis Gig™ Online Talent Search. Bands
uploaded music, videos, photos and bios onto interactive profiles
at BigSturgisGig.com. Fans went wild for the opportunity to
discover new artists, vote for their favorites and ultimately help The
Chip decide to add Jeremiah James Korfe to its world-class lineup.
16 ©2014 Buffalo Chip Campground, LLC. ©2014 Buffalo Chip Campground, LLC. 17

10. CHALLENGE:
Maximize the Buffalo Chip’s immense marketing platforms
as well as its onsite audience to increase awareness and
exposure of GEICO’s broad-reaching services.
IGNITION:
Serving as an exclusive Buffalo Chip partner, the GEICO
team launched a brand activation that marked out a massive
footprint within the venue. With its target demographics
onsite, GEICO tapped into extensive markets of key
consumers. The brand acquainted attendees with its diverse
services through use of highly impactful displays including
massive off-shore race boats, high-octane powerboats, and
its ever-popular stock NASCAR. With lean-in participation
from attendees, GEICO optimized one-on-one interactions
to educate and create familiarity with its brand.
RESULTS:
GEICO’s onsite installations drove awareness, elevated
brand recognition and created lasting impressions with fans.
The dramatic activations caused excitement and increased
interaction on the brand’s social media outlets through fan-generated
content.
CLIENT SUCCESS CLIENT SUCCESS
CHALLENGE:
Utilize the long and storied history of Indian Motorcycles
to connect with fans and consumers young and old,
while showcasing the brand’s dedication to heritage
and commitment to innovation.
IGNITION:
Informative and powerful activations allowed attendees
to connect with the brand through meaningful, first-hand
experiences. Large-scale opportunities were established
so fans could pay homage to Indian’s iconic roots and
connect with like-minded enthusiasts. These included
the VIP Indian Owners events, new model displays
at the CrossRoads and a slow-roll parade through
the campground.
RESULTS:
Massive brand activity and exceptional media buzz
surrounded Indian Motorcycles all week due to its use
of integrated marketing channels throughout the massive
Chip venue. At every activation the brand also saw immediate
positive results with significant increases in social media.
www.toddwilliamsusa.com
www.toddwilliamsusa.com
18 ©2014 Buffalo Chip Campground, LLC. ©2014 Buffalo Chip Campground, LLC. 19

11. CHALLENGE:
Maximize brand exposure and fan engagement
by leveraging the roaring excitement and electric buzz
of The Buffalo Chip audience.
IGNITION:
Victory made the most of The Chip’s extensive facilities
by launching an arsenal of daily activations. The brand
executed an impactful mix of promotional, educational,
and interactive experiences. Demo rides and factory displays
at the CrossRoads provided first-hand experiences with
products. The Victory Owners Sturgis Ride and Party
provided opportunities for camaraderie and creating life-long
memories. Victory was the center of an immeasurable
buzz due to the presence of celebrity spokespeople such
as R. Lee Ermey and the culmination of its highly coveted
Sturgis Rider Sweepstakes giveaway.
RESULTS:
Victory saw significant increases in public awareness
and brand interest by empowering customized portals.
Combining its free-flowing and one-on-one experiences
at The Chip allowed Victory to create authentic and
memorable impressions, heighten fan loyalty and broaden
its footprint in the motorcycle industry.
CLIENT SUCCESS CLIENT SUCCESS
R
CHALLENGE:
Increase industry and consumer recognition of the
Adventure Power and Kinetik Audio brands through
multiple promotional and onsite engagements.
IGNITION:
Adventure Power-Kinetik Audio further penetrated the
consumer market and showcased its commitment and
passion for the motorcycle industry by debuting innovative
new products and serving as title sponsor of the Legends
Ride and Top Builder Competition. The brand established
new relationships with industry influencers and maximized
collaboration by hosting the Top Shelf VIP area during
highly anticipated Buffalo Chip performances from
Mötley Crüe and Alice Cooper.
RESULTS:
By investing in dynamic and engaging experiences, Adventure
Power-Kinetik Audio received monumental exposure and firmly
planted itself in the minds of key consumers. Top-tier activations
increased the brand’s credibility, proved its reputation for creating
innovative and reliable products, and further established its role
as a key player in the industry.
www.toddwilliamsusa.com
www.toddwilliamsusa.com
© 2014 Victory Motorcycle
20 ©2014 Buffalo Chip Campground, LLC. ©2014 Buffalo Chip Campground, LLC. 21

12. PRODUCING RESULTS FOR THE WORLD’S LEADING BRANDS!
CONNECTING BRANDS TO FANS WORLDWIDE, THROUGH THE
UNIVERSAL PASSIONS OF MUSIC AND MOTORCYCLING
SPONSORSHIP:
• Consulting/Strategy
• Evaluation & Concept Development
• Content Creation & Creative Services
• Photography & Video
• Media Planning & Buying
• Activation Planning & Execution
• Fulfillment/ROI Analysis
PROMOTIONS:
• Social Media
• Contests/Sweepstakes
• Sales/Discount/Rewards
• Mobile/Digital/Online
• Retail On/Off Premise
ONSITE:
• Sales & Mobile Marketing Display
• Experiential Sampling
• High-Impact Signage Placement
• Product Launches
• Promotional Announcements
(Main Stage)
• Consumer Promotions &
Special Events
• Street and Promo Teams
• Industry Parties & Special Events
• Corporate or Group Ticket Sales
• Video Screen Advertising
(Main Stage)
EVENT EXECUTION
& PRODUCTION:
• Live Event Strategy,
Production & Execution
• Organized Rides
• Owners Group Events
• Hospitality & Private
Corporate VIP Events
• Charity Events
• Theme Night Events
Laramie,
2014 Miss Buffalo Chip
Poster Model
22 ©2014 Buffalo Chip Campground, LLC.

13. JUL 31 – AUG 9
JOIN US FOR THE
PARTY OF THE CENTURY AT THE
STURGIS BUFFALO CHIP
FOR SPONSORSHIP INQUIRIES, CONTACT:
Lon Nordbye, Director of Corporate Partnerships
(605) 415-5599 or lon@buffalochip.com
www.toddwilliamsusa.com