1. 

2. Cover Topics Young People Care About:
1. News
2. Jobs
3. Rentals
4. College sports
5. Entertainment (Music, TV&Movies, Games)
6. Eat & Drink
7. Dating

3. How We Compete with Craigslist on
Classifieds?

4. 1. North Jersey is a big
area.
2. Job classifieds are to
all ages of people.

5. What We Going to Do Is:
1.
2. More Job information about:
• Internship
• Summer/Winter job
• Part-time job
• Volunteer

6. Give Them the Contents They Like.

7. Experiment with New Formats
1.
The traditional story-and-photo approach to news
coverage may no longer be the best way to present the
news.
2.
Videos
3.
Use wikis to host contents related to a particular topic or
ongoing story, allowing journalists and users to combine
new updates with background and related content.

8. Use bite-sized facts
NAA study referenced earlier found that:
almost universally, teens reject pages with
uninterrupted text in favor of those that offer
information in smaller, bite-sized chunks with
multiple entry points.

9. • Use Bullet points
and subheadlines.
• Give each point its
own distinct visual
and narrative
space.
• Use “road signs”
and context.

10. Go Social -Reach Young People Where They Are.
• The majority of readers under 30 got their news using more than one platform.
• Approximately 60% of readers under 30 got their news using one or more digital
platforms including online versions of the newspaper, email, Twitter, and Social
Networking such as Facebook.

11. Reach Our Young Audiences

12. •Engaging Audiences in a
Two-Way Conversation

13. • Follow young people who are following us, especially
the influencers.
• Young people get a great deal (for some, all) of their
news socially from friends, family, conversations and
social networks.
• “Young people are deeply engaged in the news of their
peers, but we don’t call that news.”
---Danah Boyd, a Microsoft researcher and expert
in youth media and privacy issues