Digital manufacturing webinar version2

Digital Supply Chain
#SCIWEBINAR

Supply Chain Insights LLC Copyright © 2013, p. 2
Lora Cecere: Our Host
• Founder of Supply Chain Insights
“LinkedIn Influencer”
Guest blog for Forbes
Author of 2 books: Bricks Matter (2012) and
Metrics That Matter (to publish Fall of 2014)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner and
AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at
Descartes Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for
Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and
Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (6000 pageviews/month)
• Forbes: http://www.forbes.com/search/?q=lora+cecere
• Twitter: lcecere (4800 followers)
• LinkedIn: linkedin.com/pub/lora-cecere/0/196/573 (7000 in the network)

Our Panel
Marc Brown,
Former CIO of
Heinz and Del
Monte
Karen Conway,
Executive
Director,
GHX
Carole Hom,
Senior Director of
Replenishment
Logitech

Today’s Supply Chain
#sciwebinar

Supply Chains Today:
A Business Continuity Risk
#sciwebinar

Current State: Nine out of Ten are
Stuck

Evolution of Digital Supply Chain
Digital Manufacturing
Digital Path to
Purchase
B2B Networks 3-D Printing
Digital
Supply
Chain
Collaborative
Economy
Listening
Testand
Learn
Telematics

Digital
Natives
Digital
Immigrants
Digital
Holdouts
Digitally
Disengaged
Social Where would I
be without it?
I use it, but I
am timid.
What use
twitter?
I see no use
for this stuff.
Mobile Why do I need
my PC?
I use it, and it
is a big part of
my life.
I don’t see the
need for a
tablet, or
txting.
This stuff is for
my kids
Digital Printing Very cool.
What can I not
print?
Thinking about
it.
Experimenting.
Interesting, I
will follow the
market.
I hear the talk,
but I think that
this is Science
fiction.
Cloud
Computing
Shouldn’t
everything be
in the cloud?
Let’s automate
our old
processes in
the cloud
Let’s be sure
that we
maintain the
firewall for our
company
The Workforce

• Which are you?
• How do you bring these groups together?
• Any insights that you can share?
For the Panelists

Automation of the four moments of truth in the
purchase cycle through the use of social,
mobile, digital, and analytics technologies.
Digital Path to Purchase

Four Moments of Truth
The List:
• Digital
Recipe
• Digital
Coupons
• Online
Rating and
Reviews
The Basket:
• Shelf-sensing
• QR Codes
• In-store
coupons
• IP Address
Sensing
• Localized
assortment
The Check-out
• Downstream
Data
• Loyalty Data
Usage
• Sentiment Data
• Ratings and
Reviews

Emergence of Digital Path to Purchase

Funding for the Digital Path to Purchase

Where’s my Bud?
Finally make it to the aisle, and…
Where’s My Bud?
Use your mobile phone to snap the tag
above to get your Bud!
http://demos.dennyboynton.com/RetailLocation
OutOfStock.aspx

Thank you for letting BudHunters know about your beer
being out of stock.
It looks like Denny and Doug's Liquor Emporium is out of Bud
Light. Why not grab some Bud Select and take $2.00 off on
your purchase on us? Just bring the code below with yout to
the register.
ABBL12456

Retailer Experience
New text message to
612-961-7802:
A customer at Denny
and Doug’s Liquor
Emporium has just
snapped a tag. You’re
out of stock on Bud
Light.
Please contact your
wholesaler.

Amazon Aspires to
$100B in CPG Sales

Connecting to better serve your
customers, your employees and
your partners outside in.

11 Facebook Sites
and 7 Twitter Handles on Average

• Newell Rubbermaid
Newell Rubbermaid
#Future15SB @bwdumars

#Future15SB @bwdumars
Newell Rubbermaid

• Marc: How do you see the Digital Path to
Purchase? What does this mean for the CIO
in consumer products?
• Carole: Any insights here for your supply
chain?
Panel Discussion

The Collaborative Economy
Collaborative Economy Definition: An
economic model of shared ownership and
access between people, startups, and
corporations.

Collaborative Shipping: GoBarnacle

Co-Production with 3D Printers

Redefinition of Maintenance
Use of output from sensors, pumps, and motors to sense
the condition of equipment and align maintenance
programs moving away from mean-time failure.

• Which of these digital processes excite you?
• Karen, how does this tie to the medical
device supply chain?
• Carole, your thoughts on the application to
high-tech?
• Marc, how about CPG?
Panel Discussion

Outsourcing

Connecting the Extended Supply Chain
38
Trading Partner 1 Trading Partner 2 Trading Partner 3
Transactional
Applications
Transactional
Applications
Transactional
Applications

For Both Sales and Purchase Orders,
Over Half of Orders are Exchanged via EDI/XML

Gaps in Visibility

• Where are we on the adoption of business
networks?
• How does the advancement of digital
technologies drive or slow progress?
Panel Discussion

Evolution of Supply Chain Excellence
Align
Resilient
Reliable
Adapt
Efficient
Building Horizontal
Connector
Continuous
Testing
Learning
Improving
Orchestrate
Sense
Demand
and Supply
Shape
Demand and
Supply based
on Market
Demand
Volatility
Supply
Volatility
Right Product
Right Place
Right Time
Right Cost
Cost
Procure to
pay/order to
cash

• What excites you about the digital
supply chain?
• Where do you think it holds the
most promise for your industry?
• Which of these processes and
techniques allow people to
leapfrog? What does it mean for
existing technology?
Panel Discussion

• SAP stumbles and then recovers. Oracle and JDA
become less significant.
• Redefinition of the “Ends” of the Supply Chain: CRM and
SRM become obsolete. B2B Networks become a Reality.
• Cognitive learning becomes mainstream. Supply Chain
Planning Enters the Third Act.
• Rise of the Digital Supply Chain: Coalescence of 3-D
Printing, Robotics, Manless Vehicles. New Processes
redefine the physics and atoms of today’s supply chain.
My Predictions

What’s Happening at Supply Chain Insights
www.supplychaininsights.com

About Lora Cecere
• Founder of Supply Chain Insights
“LinkedIn Influencer”
Guest blog for Forbes
Author of 2 books: Bricks Matter (2012) and
Metrics That Matter (to publish Fall of 2014)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner and
AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at
Descartes Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for
Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and
Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (6000 pageviews/month)
• Forbes: http://www.forbes.com/search/?q=lora+cecere
• Twitter: lcecere (4800 followers)
• LinkedIn: linkedin.com/pub/lora-cecere/0/196/573 (7000 in the network)

Digital manufacturing webinar version2

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