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Revenue & Trade Promotion
Management Study
Summary Charts
August - September 2017
Supply Chain Insights LLC Copyright © 2017, p. 2
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 3
Supply Chain Insights LLC Copyright © 2017, p. 3
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Supply Chain Insights LLC Copyright © 2017, p. 6
Supply Chain Insights LLC Copyright © 2017, p. 7
Supply Chain Insights LLC Copyright © 2017, p. 7
Supply Chain Insights LLC Copyright © 2017, p. 8
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 9
Supply Chain Insights LLC Copyright © 2017, p. 9
Supply Chain Insights LLC Copyright © 2017, p. 10
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 11
Supply Chain Insights LLC Copyright © 2017, p. 12
Supply Chain Insights LLC Copyright © 2017, p. 12
Supply Chain Insights LLC Copyright © 2017, p. 13
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 14
Supply Chain Insights LLC Copyright © 2017, p. 14
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Supply Chain Insights LLC Copyright © 2017, p. 27
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Supply Chain Insights LLC Copyright © 2017, p. 28
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Supply Chain Insights LLC Copyright © 2017, p. 32
Supply Chain Insights LLC Copyright © 2017, p. 32
Supply Chain Insights LLC Copyright © 2017, p. 33
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 34
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Supply Chain Insights LLC Copyright © 2017, p. 50
Supply Chain Insights LLC Copyright © 2017, p. 51
Supply Chain Insights LLC Copyright © 2017, p. 51
Supply Chain Insights LLC Copyright © 2017, p. 52
Agenda
 Study Overview
 Summary
 Revenue Management
 Go-to-Market Tactics
 Trade Promotion Management
 Digital Transformation
Supply Chain Insights LLC Copyright © 2017, p. 53
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Supply Chain Insights LLC Copyright © 2017, p. 56
Supply Chain Insights LLC Copyright © 2017, p. 56

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Revenue and Trade Promotion Management Survey Summary Charts - 9 OCT 2017

  • 1. Revenue & Trade Promotion Management Study Summary Charts August - September 2017
  • 2. Supply Chain Insights LLC Copyright © 2017, p. 2 Agenda  Study Overview  Summary  Revenue Management  Go-to-Market Tactics  Trade Promotion Management  Digital Transformation
  • 3. Supply Chain Insights LLC Copyright © 2017, p. 3 Supply Chain Insights LLC Copyright © 2017, p. 3
  • 4. Supply Chain Insights LLC Copyright © 2017, p. 4 Supply Chain Insights LLC Copyright © 2017, p. 4
  • 5. Supply Chain Insights LLC Copyright © 2017, p. 5 Supply Chain Insights LLC Copyright © 2017, p. 5
  • 6. Supply Chain Insights LLC Copyright © 2017, p. 6 Supply Chain Insights LLC Copyright © 2017, p. 6
  • 7. Supply Chain Insights LLC Copyright © 2017, p. 7 Supply Chain Insights LLC Copyright © 2017, p. 7
  • 8. Supply Chain Insights LLC Copyright © 2017, p. 8 Agenda  Study Overview  Summary  Revenue Management  Go-to-Market Tactics  Trade Promotion Management  Digital Transformation
  • 9. Supply Chain Insights LLC Copyright © 2017, p. 9 Supply Chain Insights LLC Copyright © 2017, p. 9
  • 10. Supply Chain Insights LLC Copyright © 2017, p. 10 Agenda  Study Overview  Summary  Revenue Management  Go-to-Market Tactics  Trade Promotion Management  Digital Transformation
  • 11. Supply Chain Insights LLC Copyright © 2017, p. 11
  • 12. Supply Chain Insights LLC Copyright © 2017, p. 12 Supply Chain Insights LLC Copyright © 2017, p. 12
  • 13. Supply Chain Insights LLC Copyright © 2017, p. 13 Agenda  Study Overview  Summary  Revenue Management  Go-to-Market Tactics  Trade Promotion Management  Digital Transformation
  • 14. Supply Chain Insights LLC Copyright © 2017, p. 14 Supply Chain Insights LLC Copyright © 2017, p. 14
  • 15. Supply Chain Insights LLC Copyright © 2017, p. 15 Supply Chain Insights LLC Copyright © 2017, p. 15
  • 16. Supply Chain Insights LLC Copyright © 2017, p. 16 Supply Chain Insights LLC Copyright © 2017, p. 16
  • 17. Supply Chain Insights LLC Copyright © 2017, p. 17 Supply Chain Insights LLC Copyright © 2017, p. 17
  • 18. Supply Chain Insights LLC Copyright © 2017, p. 18 Supply Chain Insights LLC Copyright © 2017, p. 18
  • 19. Supply Chain Insights LLC Copyright © 2017, p. 19 Supply Chain Insights LLC Copyright © 2017, p. 19
  • 20. Supply Chain Insights LLC Copyright © 2017, p. 20 Supply Chain Insights LLC Copyright © 2017, p. 20
  • 21. Supply Chain Insights LLC Copyright © 2017, p. 21 Supply Chain Insights LLC Copyright © 2017, p. 21
  • 22. Supply Chain Insights LLC Copyright © 2017, p. 22 Supply Chain Insights LLC Copyright © 2017, p. 22
  • 23. Supply Chain Insights LLC Copyright © 2017, p. 23 Supply Chain Insights LLC Copyright © 2017, p. 23
  • 24. Supply Chain Insights LLC Copyright © 2017, p. 24 Supply Chain Insights LLC Copyright © 2017, p. 24
  • 25. Supply Chain Insights LLC Copyright © 2017, p. 25 Supply Chain Insights LLC Copyright © 2017, p. 25
  • 26. Supply Chain Insights LLC Copyright © 2017, p. 26 Supply Chain Insights LLC Copyright © 2017, p. 26
  • 27. Supply Chain Insights LLC Copyright © 2017, p. 27 Supply Chain Insights LLC Copyright © 2017, p. 27
  • 28. Supply Chain Insights LLC Copyright © 2017, p. 28 Supply Chain Insights LLC Copyright © 2017, p. 28
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