Conquering the Demand-driven Journey. While many companies talk about becoming demand driven, Kimberly-Clark has driven a major transformation in their business by adopting the demand-driven principles. Join this session to hear about the journey and to understand how leaders at Kimberly-Clark overcame obstacles and drove new opportunities. Rick Sather, Vice President – Customer Supply Chain for North America Consumer Products at Kimberly-Clark

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3. Supply Chain Insights Global Summit #SCISummit September 2013, p.3TM
Essentials for a Better Life

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Lean?

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20142008 2009 2010 2011 2012 20132005 2006 2007
Kimberly-Clark‘s Supply Chain Capability Journey
Order to Cash
Terra
Complexity
SC Network
RSI / Promax
Planning Process Redesign
DC Network Redesign
Cash Generation
APO
Kimberly-Clark has built significant capability through
consistent investment in people, process, systems and tools
Segmentation
Cost-to-Serve
Inventory
Optimization
 LEAN 
i2 TMS
2001  Demand Driven Journey 
Production Cycle Time Compression
S&OP Transformation
Customer Engagment Strategy / Customer Trading Strategy
Multi-channel

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Supply Chain to Value Chain
Start at
the
basket
Store needs
the product Ship to
store
Sit in
warehouse
Ship to
warehouse
Make
Old View
New View

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Understanding Demand
• Aligning the lines?
• Pursue clear, simple connections for product and
information flow
Shelf take-away
Forecast
Shipments