The Collaborative Economy From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that’s a disruption to you. This presentation will share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. In this presentation, you will find out: ◦What’s causing this sharing movement ◦How customers are delivering goods and resources to each other ◦How customers store items and then share them with each other ◦How the consumption chain impacts the overall customer experience, as customers share products with each other. ◦How leading organizations are tapping into the consumption chain, as customers share products post-purchase. Jeremiah Owyang, Partner, Altimeter Group