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How 2 leverage your profile

  1. 1. Profile v 1
  2. 2. Your profile 2
  3. 3. How do members find & learn about you and your company? LinkedIn Job Network Company Employees Recruiter Outreach External Searches 3
  4. 4. Your brand. -Career -Achievments -Rewards -Recomendations 4
  5. 5. Company Brand. - Company Logo - Key words -Company information -Background of a company employee 5
  6. 6. ...adapting to the audience. -Who is looking at my profile? -What message am I sending them? - How 2 leverage my profile? 6
  7. 7. 5 easy steps. As a brand ambassador: As a recruiter: 1. Photo 1. What’s the purpose? 2. Headline 2. Who’s your audience? 3. Relevant Links 3. Be personal! 4. Summary 4. Show things you’re proud of. 5. Applications 5. Ask previous candidates to recommend you. 6. Join groups. Stronger Company Brand Better response rate on InMails & Job postings 7
  8. 8. 1. Photo Yes it is a must! People are more likely to interact with you if you have a photo. 8
  9. 9. 2. Headline Be clear! Use your headline to make a statement, making sure that the people looking at your profile knows what to expect. 9
  10. 10. 3. Relevant Links Use your three custom links in a creative way. If a recruiter – link to your job posting, if in marketing – link to article written about your company. 10
  11. 11. 4. Summary Who is going to read this, is this relevant information to them? Instead of describing your background, tell why you are working for your current company. EX. 11
  12. 12. 5. Applications Add applications to make your profile more dynamic and useful. Share videos, powerpoints and events etc. 12
  13. 13. Good luck! 13

Remarques

  • http://newin.linkedin.com/
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