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Proposing an ‘Ironclad’
Direct Channel Budget
SEPTEMBER 19 MONTHLY PROGRAM
“GREAT MINDS OF MARKETING”
Presented By Loren Gray
Not This Loren Gray
THIS Loren Gray
2019
Hospitality
Industry
Average Spend
Digital
Marketing
Budget
Simulator
bit.ly/mbsimulator
2019 Direct
Channel
Transient
Revenue
Budget
Calculator
Total Revenue By Month
MINUS Group Contribution
Leaves Total Transient Contribution
Define Direct Channel
Contribution Percentage
Define Contributing Channel
Segment Percentages
Define Contributing Channel
Conversion values
Identify Expected
Revenue Contribution
Per Contributing Segment
AND
The Expected Historical
Conversion Cost to
Attain that Revenue Goal
(With Variations)
bit.ly/hdmphx919
THANK YOU FOR THE
PRIVILEDGE OF YOUR TIME!
LOREN@HOSPITALITYDIGITALMARKETING.COM

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